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Mindstuck - A Tale of Two Minds
Manage episode 400527071 series 2287435
In this episode I interview Michael McQueen, multi-award winning speaker, change strategist and best selling author of 10 books, sharing insights into his recent book Mindstuck - Mastering the Art of Changing Minds.
Mindstuck is a wonderful book blending straight talk and neuroscience. Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they'd rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds.
Whether you are a leader trying to help your team keep pace in changing times, a businessperson who needs a potential partner to see your value proposition or a parent who wants to get your teenager away from their screen, this book will show you how to persuade even the most mindstuck people in the world.
Listen to Michael unpack Mindstuck, his must-read guide to persuading even the most stubborn and strong-willed individuals.
197 bölüm
Manage episode 400527071 series 2287435
In this episode I interview Michael McQueen, multi-award winning speaker, change strategist and best selling author of 10 books, sharing insights into his recent book Mindstuck - Mastering the Art of Changing Minds.
Mindstuck is a wonderful book blending straight talk and neuroscience. Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they'd rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds.
Whether you are a leader trying to help your team keep pace in changing times, a businessperson who needs a potential partner to see your value proposition or a parent who wants to get your teenager away from their screen, this book will show you how to persuade even the most mindstuck people in the world.
Listen to Michael unpack Mindstuck, his must-read guide to persuading even the most stubborn and strong-willed individuals.
197 bölüm
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