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How to Start a Group Fitness Studio During a Pandemic
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It takes a special person to open a group fitness studio during a pandemic. But while COVID raged in mid-2020, Natalia and her husband turned their vision into a reality, going all-in from the start.
They coined the term GOAT – Group Open Air Training – to describe the unique characteristics of their new business. GOAT Santa Cruz is not a typical studio space -- It's a spacious outdoor area that's perfect for social distancing, with plenty of room to avoid close contact with others.
Her clients were craving in-person workouts, and the wide array of outdoor classes Natalia and her crew offers has provided a lifeline for them. They don’t even mind the portable toilet or the occasional windstorm – they show up to work out!
Good Moves is sponsored by Punchpass. Visit punchpass.com to learn more about our simple fitness booking software.
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