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Kansas City Marketing Legends

Sam Meers and Mike Swenson

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The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg. What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce ...
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Aquarium News

Aquarium News

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Aquarium News (formerly Boston Aquarium News) is a monthly radio show for anyone interested in the aquarium hobby. Keep up with the latest hobby news,fish club events,workshops, and special guests.
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A fantasy writing advice podcast, hosted by Jed Herne, Rob J. Hayes, Michael R. Fletcher, and Dyrk Ashton. Past guests include: Will Wight, Anthony Ryan, John Gwynne, Adrian Tchaikovsky, Anna Smith Spark, Gareth Hanrahan, Brian Staveley, R. J. Barker, and more. Each episode, we discuss a topic related to writing, editing, publishing, or marketing. With over 30 books published by our hosts - through traditional and self-published routes - you're bound to find new insights. Or at least hear so ...
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29-year-old Guitarist/frontman MATTHEW CURRY plugs in a cherry Gibson SG, and within the first few notes of this episode, you'll hear why his star is on the rise: He's got fire in his fingers, and soul in his voice. I first saw Matthew on the Rock Legends cruise, where, in just the opening song of his commanding set on the big outdoor stage, I knew…
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Send us a text Becky Blades is the ultimate startist. Her second book is titled Start More Than You Can Finish. That certainly describes Becky to a tee. As you will hear into this episode of Kansas City Marketing Legends, Becky not only started a lot of things, but she finished a few as well. And how well she did finish. But as you will hear, after…
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Send us a text So, three ad guys are sitting around in one of their homes one summer talking about how to create a new approach in the marketing business. No this is not the start of a joke. It’s exactly how the world’s largest agency was born right here in Kansas City. Scott McCormick and his founding partners, John Valentine, and Craig Ligabel, l…
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GREG KIHN — the legendary rock radio hitmaker — died on August 13, 2024, so today we celebrate him with an encore of our epic 2017 guitar hang and interview/jam with him and his longtime lead guitar player RY (who also happens to be his son). ORIGINAL EPISODE NOTES:Today, the guitar 'copter descends upon Soundtek Studios in San Jose, California, to…
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Send us a text Pasquale Trozzolo, without a doubt, founded one of our city’s premier agencies. Trozzolo Communications Group is an exemplary example of a family business. It also is a company that has recognized over the years how to grow through smart acquisitions and how to keep the principals of those they acquired to stay involved. On this epis…
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From CHRISTINA AGUILERA and 2PAC to SISQÓ and FRANK OCEAN, guitarist/composer MICHAEL “FISH” HERRING can be heard with a wide range of superstars. On this episode, we “land the ‘copter” on Fish’s front lawn, head into his amazing home studio, plug in some Yamaha guitars (Fish into a Line 6 Helix running though studio monitors, yours truly into a BO…
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Send us a text What’s it like to have your dad be your boss? Well, our guest today on Marketing Legends of Kansas City can tell us. Andy Fletcher worked for his dad at Fletcher Mayo and learned a thing or two there about the marketing business, especially in the agriculture arena. But Andy has stories to tell us as he became in his words, a nomad i…
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As I leave Berlin - the city of Jesse Owens, David Bowie and now Lamine Yamal - I’m recording this final report from Euro 2024, where I have been embedded once more with the Spain team. I saw the treble winners of 2008-12 up close too, and they may not have a prime Iniesta or Xavi, but in their own way I think this team is just as good. Some of the…
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I hope you enjoy this latest update from Germany, as Spain and I depart Donaueschingen, where they have trained and relaxed and prepared for the mesmeric performances you've been watching in this tournament. These reports are also available - for free - at my new Substack, the link is coming up. If you subscribe to this site, you'll receive regular…
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This is my first post on Substack - the new home for my reporting on Spanish football. I hope as many of you as possible will subscribe to receive all my work to your email inbox - for the time being, I’m choosing to make this entirely free of charge. Today you have a choice - listen to this short podcast on the 16-year-old who has lit up the Euros…
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Send us a text Chances are more than a few of you have Landa Williams to thank for a job or for an employee hire in a Kansas City agency or company. And even if you didn’t, you absolutely know a few people who did. LandaJob is her company’s name, and she will tell us how that came about on this edition of the Marketing Legends of Kansas City. Plus,…
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Send us a text There can be no dispute that Ewing Kaufmann is one of the most impactful and influential business leaders in Kansas City history. In this episode of Kansas City Marketing legends, we hear from one of our own legends what it was like to work for Mr. K. at Marion Labs and the business lessons he learned that helped him run his own publ…
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Albert King and B.B. King both loved CHRIS CAIN. And so will you. Previewing tracks from his new album, Good Intentions Gone Bad (out July 19th on Alligator Records), and playing a ton of guitar (as well as singing!) for you, blues legend Cain jams with host Jude Gold and shows you how he went from being a little kid going with his dad to attend co…
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Send us a text Bill Fromm was a born entrepreneur. He ran a dry-cleaning delivery service in college and his dream was to come back to Kansas City and start an advertising agency. He made that dream come true and opened the doors of his agency on June 1, 1964. Today that agency is Barkley, and it is one of the leading independent agencies in the co…
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Today’s story comes from Michael O’Neill, who describes how he kindled the team spirit in his Northern Ireland squad. Listen to the classic versions of the original episodes: Classic Big Interview: Michael O’Neill Part One - The Big Interview with Graham Hunter | Acast Classic Big Interview: Michael O’Neill Part Two - The Big Interview with Graham …
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Send us a text Hallmark is not just one of Kansas City’s most revered companies, but it has also contributed to the overall growth of the creative community in the city. One of the best examples of that is the partnership that developed between Whitey Kuhn and the late Dale Wittenborn. The two met while working at Hallmark and then one day they sta…
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Here’s another chance to hear my interview with Craig Gordon from season two. This was a fascinating discussion about Craig’s remarkable campaign at Celtic, during which he proved he could play out from the back – even at the Camp Nou. We also talked about the devastating injury which kept the Scotland No1 out of the game for two years. Craig revea…
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Today’s story comes from Terry Butcher, who describes his favourite Iron Maiden gig – when the England, Ipswich and Rangers legend actually performed on stage with the heavy rockers. Listen to the original full episode: Terry Butcher: Beattie, Banter & Sir Bobby - The Big Interview with Graham Hunter | Acast Hosted on Acast. See acast.com/privacy f…
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Today’s story comes from Joe Jordan, who reminisces about the sheer genius of Celtic legend Jimmy Johnstone. Listen to the classic versions of the original episodes: Classic Big Interview: Joe Jordan Part One - The Big Interview with Graham Hunter | Acast Classic Big Interview: Joe Jordan Part Two - The Big Interview with Graham Hunter | Acast Host…
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Here’s another chance to hear my interview with Peter Crouch from season two. Peter was a footballer who played with an accomplished technical ability and a sense of fun which made him a joy to watch. He was so much more than a good touch for a big man. In this Big Interview we discover learning the game using the Coerver Method, some of his best s…
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Today’s story comes from Peter Beardsley, who expresses his love for Tino Asprilla, an extraordinary footballer and one of the funniest and most eccentric men ever to have played the game. Listen to the classic versions of the original episodes: Classic Big Interview: Peter Beardsley Part One - The Big Interview with Graham Hunter | Acast Classic B…
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Today’s story comes from Jody Morris, who describes his protracted exit from his boyhood heroes Chelsea. Listen to the classic versions of the original episodes: Classic Big Interview: Jody Morris Part One - The Big Interview with Graham Hunter | Acast Classic Big Interview: Jody Morris Part Two - The Big Interview with Graham Hunter | Acast Hosted…
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More than just an interview and jam with the great guitarist DAMON WOOD (currently of SEAL PARTY), this episode is also a portal back to the amazing "thrash funk" era of San Francisco Bay Area music, an exciting time in the late '80s/early '90s when live bands pushing an infectious new genre of music ruled the Bay Area clubs. Some of the acts comin…
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Here’s another chance to hear part two of my interview with Chris Sutton from season two. Chris had the pick of every top team in England in 1994, but it was upwardly mobile Blackburn that took him from Norwich for a British record transfer fee of £5 million. Paired with Alan Shearer in the famous SAS partnership, Chris helped Rovers win the 1994/9…
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Send us a text Listeners to the Marketing Legends of Kansas City may find it hard to believe that there was a time when a handshake was all that was needed to create a decades long partnership between a global retailer and an ad agency in Kansas City. But that’s one story that our guest today can tell. Bob Bernstein started his agency in 1964. The …
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Here’s another chance to hear my interview with Chris Sutton from season two. Chris uses the word ‘character’ a lot and explains how his was forged – from an initial rejection from Norwich City to his dad’s boot camp approach to physical fitness to an uncompromising youth team coach at Carrow Road. Also in part one: Sri Lankan cricketer Ravi Pushpa…
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Today’s story comes from Terry Butcher, who describes trying to keep a straight face when Bobby Robson was scolding him, while Gazza was making funny faces at him in the background. Listen to the original full episode: Terry Butcher: Beattie, Banter & Sir Bobby - The Big Interview with Graham Hunter | Acast Hosted on Acast. See acast.com/privacy fo…
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Today’s story comes from Charlie Nicholas, who relates how his Celtic hero Danny McGrain used to pick him up in the mornings – to the amazement of his pals. Listen to the original full episodes: Classic Big Interview: Charlie Nicholas Part One - The Big Interview with Graham Hunter | Acast Classic Big Interview: Charlie Nicholas Part Two - The Big …
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Here’s another chance to hear my interview with Mark Noble from season two. In part two, we hear how Mark grew up with a football field (almost) for a back garden. Mark talks about running out at Upton Park, and the final game there, against Manchester United under the lights. We also hear about the Legacy Foundation, which Mark founded alongside t…
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Here’s another chance to hear my interview with Mark Noble from season two. Mark starred in the midfield at his beloved West Ham United for most of his senior career. In part one, you’ll hear about his ice-cool prowess as a penalty-taker – he once scored two in an epic shootout against the Netherlands in the semi-finals of the European Under-21 Cha…
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Send us a Text Message. Kansas City has a rich and colorful history when it comes to our Marketing, Advertising and Public Relations community. We talked for a while about how to start capturing the stories. We quickly decided we did not want to write a book, so we landed on an even better idea – let’s start a podcast! Our idea is simple. Let’s rea…
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Today’s story comes from Gordon Strachan, who declares that the team that wins together does not necessarily have to drink together. Listen to the original full episode: Classic Big Interview: Gordon Strachan - The Big Interview with Graham Hunter | Acast Hosted on Acast. See acast.com/privacy for more information. This is a public episode. If you …
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Today’s story comes from Peter Beardsley, who tells the incredible tale of how he ended up - briefly - at Manchester United, courtesy of George Best. Listen to the classic versions of the original episodes: Classic Big Interview: Peter Beardsley Part One - The Big Interview with Graham Hunter | Acast Classic Big Interview: Peter Beardsley Part Two …
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Today’s story comes from Darren Fletcher, who explains what it was like to miss the 2009 Champions League final in which Manchester United took on Barcelona’s greatest side. Listen to the original full episode: The Big Interview with Darren Fletcher - The Big Interview with Graham Hunter | Acast Hosted on Acast. See acast.com/privacy for more infor…
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Here’s another chance to hear my interview with Neil Lennon from season two. This second part is the audience Q&A section of the live fundraising event for Ardgowan Hospice organised by actor and friend of the Big Interview Martin Compston. There are great responses from Neil about player development and the most talented managers in football today…
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Today’s story comes from Joe Jordan, who describes the revolutionary preparations undertaken by Leeds United’s legendary manager Don Revie. Listen to the classic versions of the original episodes: Classic Big Interview: Joe Jordan Part One - The Big Interview with Graham Hunter | Acast Classic Big Interview: Joe Jordan Part Two - The Big Interview …
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Today’s story comes from Terry Butcher, who describes how his former Ipswich team-mate Kevin Beattie could have been one of the all-time England greats and was a legend off the pitch. Listen to the original full episode: Terry Butcher: Beattie, Banter & Sir Bobby - The Big Interview with Graham Hunter | Acast Hosted on Acast. See acast.com/privacy …
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Vic Johnson returns! The longtime lead guitarist for Sammy Hagar, Vic invites you into Hagar’s Northern California studio, where he fires up his glorious “tri-stereo” wet/dry/wet rig and demonstrates some tones, plays some riffs, takes a few solos, and relives adventures with everyone from Total Eclipse — his badass ’90s metal band — to the the Bus…
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Today’s story comes from Michael Carrick, who explains how his nickname ‘Havoc’ originated in a war game which some of the Manchester United stars would indulge in while on long hauls abroad. It could get a bit too competitive at times, but overall it was excellent for team bonding. Listen to a classic versions of the original episodes: Classic Big…
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Here’s another chance to hear my interview with Neil Lennon from season two. We recorded our first live event when Neil, then the Hibernian manager, joined us at Greenock Town Hall for a fundraising event for Ardgowan Hospice organised by screen star Martin Compston. In part one, you’ll hear about Martin O’Neill dragging his Leicester City players …
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Today’s story comes from Harry Redknapp, who muses on the diverse talents of the late great John White, Paulo Di Canio, Tony Currie, Alan Hudson, Peter Osgood, Charlie Cooke and Robert Prosinečki. Listen to the original full episode: Harry Redknapp: Di Canio, Kanu & The Art Of The Deal - The Big Interview with Graham Hunter | Acast Hosted on Acast.…
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Today’s story comes from Charlie Nicholas, who relates how Arsenal might have been the wrong choice, but it beat moving to Manchester United under Ron Atkinson – the man with the golden toothpick. Listen to the original full episodes: Classic Big Interview: Charlie Nicholas Part One - The Big Interview with Graham Hunter | Acast Classic Big Intervi…
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From hearing David Bowie strum a simple acoustic chord pattern while singing the words "let's dance" to transforming the sketch into the superstar singer's biggest hit, NILE RODGERS (in this flashback to Episode 125) relives step by step how he pulled off the feat. He also details meeting a new musician on the session — a future guitar hero that Bo…
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Here’s another chance to hear my interview with John Collins from season two. During his time in France, John underwent a technical and tactical revolution, but his marginal gains approach to self-improvement started in his teens. How else could a skinny kid from Galashiels get the chance to line up alongside George Best in only his second professi…
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Here’s another chance to hear my interview with John Collins from season two. John’s career was shaped by his move from Celtic to Monaco in 1996, where he played alongside a couple of promising youngsters named Thierry Henry and David Trezeguet. John tells us how the two French internationalists carried the hamper at every away game in the season p…
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Today’s story comes from Gordon Strachan, who declares that you don’t need a sports psychologist if you’ve got a man manager like Sir Alex Ferguson in charge. Listen to the classic episode: Classic Big Interview: Gordon Strachan - The Big Interview with Graham Hunter | Acast Hosted on Acast. See acast.com/privacy for more information. This is a pub…
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Today’s story comes from Gaizka Mendieta, who speaks about his passion for DJing and how he once met his hero Lou Reed, the Johan Cruyff of music. Listen to the original full episode: Gaizka Mendieta: Practice makes perfect - The Big Interview with Graham Hunter | Acast Hosted on Acast. See acast.com/privacy for more information. This is a public e…
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Here’s another chance to hear my interview with Steve Archibald from season two. In part two we hear about how Terry Venables imported Liverpool’s defensive system to win La Liga when Steve was at Barcelona, what it’s like to score in and win a season-opening Classico, the unpredictable mind of Bernd Schuster, and how to avoid one of the most notor…
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Here’s another chance to hear my interview with Steve Archibald from season two. In part one, Steve talks about his early career at my beloved Aberdeen, his talented Pittodrie team-mates and the legendary manager who would lead them to the 1980 league title, Alex Ferguson. It is truly fascinating to hear Steve take a forensic view of the role of th…
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Today’s story comes from Geordie magician Chris Waddle, who explains how he regularly baited and befuddled defenders because he was never afraid to unleash his God-given talent. Listen to the original full episode: Chris Waddle: The Entertainer - The Big Interview with Graham Hunter | Acast Hosted on Acast. See acast.com/privacy for more informatio…
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