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Bob Bernstein // Bernstein-Rein
Manage episode 418335318 series 3572873
İçerik Sam Meers and Mike Swenson, Sam Meers, and Mike Swenson tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Sam Meers and Mike Swenson, Sam Meers, and Mike Swenson veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Listeners to the Marketing Legends of Kansas City may find it hard to believe that there was a time when a handshake was all that was needed to create a decades long partnership between a global retailer and an ad agency in Kansas City. But that’s one story that our guest today can tell.
Bob Bernstein started his agency in 1964. The handshake he had was with none other than Sam Walton, the founder of Wal-Mart. Bob will also give us the real story of the creation McDonalds’ Happy Meal and why that may not have been the most successful idea Bernstein-Rein had for the company with the Golden Arches.
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