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The Public Relations Podcast is a show for PR and comms professionals that is all about building relationships between organisations and the public. Every week, with a guest, we look at ideas from around the world which are generating real emotional relationships between organisations and the public, as well as deep diving into the guest's campaigns and the insights they are seeing. This is real PR and comms for today, not yesterday. Hosted by former PR professional, broadcaster, journalist ...
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This is a publicity podcast for brand leaders, influencers, and entrepreneurs who want more visibility. Powered by TELL PUBLIC RELATIONS, this show gives you fast, actionable PR tips and industry secrets so that you can start getting more of the shine that you deserve with media coverage, brand partnerships, speaking engagements, and more. But as always, private members get full access to the vault with exclusive trainings, bonus episodes, and REAL LIVE MEDIA OPPORTUNITIES. More at TELLPUBLI ...
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PRGN Presents is the essential podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and communications, featuring experts from the Public Relations Global Network, “the world’s local public relations agency.” Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep ...
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Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

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An award-winning podcast with host Peter Woolfolk discussing public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing substantive information of interest to public relations professionals at all levels. APPLE ranks this podcast among the "Top 1%" of podcasts worldwide." R ...
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Public Relations Podcast

Public Relations

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http://www.youtube.com/watch?v=NrXhhJ9Y2yI Public relations is a minefield. The wrong public relations strategy can spell disaster for your company or enterprise. Here we answer all of the frequently asked questions about public relations to help you make the right choice when choosing your public relations strategy.
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The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.
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The Future of Branded Content Marketing and PR, is all about the latest in trends in content marketing & public relations. The tips and techniques that modern marketers are using to reach their targetted customers. How to do it, when to do it & how to measure it!
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Accreditation in Public Relations Podcasts

Professional Podcasts LLC (www.professionalpodcasts.com)

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This blog is the home for podcast programs focusing on the value of the Accreditation in Public Relations (APR)credential offered through the Universal Accreditation Board to members of the Public Relations Society of America and 9 other UAB participating organizations.
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Blanket Enterprises is the worlds largest company founded by the worlds greatest business man/lover; Jim Blanket. In an interview with Forbes Magazine, Jim said his secret to success is to focus on everything. In this podcast, the PR Department and hosts Matthew and Christopher discuss all things Blanket Enterprises with news, announcements and interviews with staff of all shapes and sizes.
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Smoke Signal is Australia's first podcast dedicated to sharing news and views from Australia’s public relations and communication sector. Each episode features a conversation with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape. Smoke Signal is hosted by Paul Cheal - an experienced financial and corporate communications leader with over 20 years’ experience working with Australian and global brands to build and protect their ...
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Ever wonder what the fuss about Branding and PR was all about? Apparently Billions of Dollars in Revenue! The Phenom Communications Team Introduce our very own Entrepreneurs and SMEs to a Journey to business success and profitability via successful Branding and Public Relations strategies. Sign up to our podcast to discover just why Billionaire, Bill Gates is willing to spend his last marketing dollar on PR.
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PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
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Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Vic ...
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The publicity podcast: Advice for SMEs on media training, publicity stunts, how to write a press release, electronic press kits, small business marketing, how publicity fits into a marketing strategy and a marketing mix, social media, and blogging. Hosted on Acast. See acast.com/privacy for more information.
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This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
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Do you stand and fight with every PR technique in the book, or release a watered-down statement when the public narrative goes against you? In part 2 of my chat with Jim McCarthy from CounterPoint Strategies LTD, we discuss some of the ways organisations can fight back and how perceptions of "media" and the public are changing the options available…
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In response to changing demand, public relations agencies must continuously evolve their service offerings to meet client needs. They must adapt to new market dynamics and emerging trends to remain competitive. In this episode, Bill Southard explains that PR professionals are increasingly being seen as key strategic counselors to clients, rather th…
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What is a podcast tour and should you arrange one for your next launch? We'll discuss this and other things on today's episode of the TELL Me in Ten podcast with host Danielle Bayard Jackson. -- Join us for our half-day workshop in sunny Tampa, Florida on October 23. SEATS LIMITED. Details here: https://www.tellpublicrelations.com/events -- Take ou…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to effective communication within purpose-driven organizations as host Peter Woolfolk talks with Sarah Wood, CEO of Sarah Wood Communications. Discover how nonprofits and associations can amplify their reach by layering public relations on top of existing chan…
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If you want good coverage, cosy up to reporters. That's the conventional wisdom in Public Relations, right? But what do you do when that's not working? Jim McCarthy from CounterPoint Strategies LTD takes on clients where a negative narrative has often developed around them. To understand Jim's approach, you need to see (or listen) to the two parts …
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When an organization invites you to serve on a panel, it's because in they believe you'll offer value to their audience. But if you don't avoid THESE four mistakes, you might not be invited back. ----- Want to be more visible? Contact us to learn how we can support you with podcast bookings, speaking engagements, and media appearances. ----- Start …
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Another special episode of PR techniques, observations and news from the comms/PR with ideas you can use. It seems my test episode the other day, where I read the 8th July 2024 edition of the "PRBites" Newsletter aloud, was really popular, so I thought I would do it again. This is the 10th July edition. If you would like the newsletter, you can get…
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Today, I'm bringing back Kathleen Lucente, a good friend and a favourite on the podcast, to share some invaluable insights into proactive crisis management. Just before we started recording, Kathleen had just come out of a crisis communication workshop with clients in a healthcare startup. Getting it right is crucial for a sector with so much regul…
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A special episode of PR techniques, observations and news from the comms/PR with ideas you can use. It's the 8th July 2024 edition of the "PRBites" Newsletter read aloud which you can get at - https://thepublicrelationspodcast.com/subscribe-prbites/ Do you like this format? If so, let me know if you want more audio versions of it.…
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What do you think of this podcast? Please give it a review! Thank you! Ready to transform your PR and marketing strategies with cutting-edge technology? Discover the game-changing potential of AI video editors on the latest Public Relations Review Podcast. Host Peter Woolfolk talks with Gaurav Sharma, half a world away, the innovative founder and C…
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These two simple mistakes are getting in the way of you booking more speaking engagements. Learn more by visiting tellpublicrelations.com You can also begin your speaking journey by booking podcast interviews. Use our *new* "Tell' em" Template and video kit to begin pitching today. Click here to begin landing podcast appearances as soon as this wee…
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I think India is fascinating for PR, not just because of the ideas there, but because of the environment comms people work in. Just like Hollywood can teach us about narrative due to its intense focus, India can teach us how to handle topics in a diverse environment where getting it wrong can backfire badly. Take women's health. For many, it was an…
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In a world inundated with controversy, the age-old adage of "silence is golden" no longer holds true. The role of PR professionals is evolving to not only manage crises but also to companies on when and how to address contentious topics. In this episode, Abbie Fink explains that the key to navigating turbulent times lies in aligning organizational …
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More and more business owners are prioritizing being a guest on podcasts in an effort to expand their reach, but is it worth it? On this episode, founder Danielle Bayard Jackson shares three specific ways that podcast guesting has had a tangible impact on her brand, income, and authority. Want to enjoy the same benefits? Join our podcast course tha…
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What do you think of this podcast? Please give it a review! Thank you! Embark on an illuminating voyage into the heart of public relations with Nathan Miller, a maestro of communication whose career spans from journalism in Los Angeles to the United Nations. Host Peter Woolfolk chats with Nathan as he maps out his dynamic path, revealing how key de…
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Many authors like to host events to celebrate their books, and that can certainly help with their brand visibility goals. But there is ONE reason you should not add book tours to your marketing strategies list, and we're breaking it down for you on this episode of TELL Me in Ten. If you want to learn how to be your own publicist, inquire about our …
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How do you create a social movement for your organisation? It's something that we all try, but it doesn't always work. In this episode, we're looking at two recent movements to see if we can reverse engineer them. We'll look at the importance of a strong narrative, of a David versus Goliath story, of real-time feedback, and more. THE PROJECT - www.…
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In May 2024, members of the Public Relations Global Network gathered in Hong Kong for their Spring Conference. In this episode, outgoing PRGN President Andy See from Malaysia, Hong Kong member and conference host Joanne Chan, and PRGN's Executive Director Gábor Jelinek share some insights and takeaways from the conference. They discuss the signific…
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Event PR - You tell journalists about the event and who is speaking, and then sit back. Well actually no. I was speaking to a journalist recently who said it's getting harder and harder to justify going to events, especially if they can't guarantee they will get lots of good stories. The fact an event happened isn't a story. They are looking for la…
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What do you think of this podcast? Please give it a review! Thank you! Embark on a journey of entrepreneurial wisdom with PR mavens Liselle DeGrave and Rachel Dickman as they join host Peter Woolfolk to unveil the roadmap to building a thriving public relations firm from scratch. Get an insider's look at their evolution from aspiring business owner…
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In this episode of The Public Relations Podcast, we delve into some of the most common mistakes made by people pitching to outlets. I then test whether ChatGPT can do a better job. What I'm talking about are the secrets of crafting PR pitches that get noticed and accepted. I look at how even the smallest amount of research can transform your pitche…
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Today... going behind the scenes of an environmental campaign that needed to be launched in a place where being eco-conscious is quite hard. How do you do that? Ivan Martin from PRSSWRKS.com lives on the island of Malta in the Mediterranean. They have a big problem. When you have so little space, being environmental is hard due to the logistics. So…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the power of precision in your media interviews with the unrivaled expertise of Dorothy Crenshaw from Mod-Op. As host Peter Woolfolk launches the discussion to explore the critical strategies for shaping your narrative, you'll learn how to come to any interview armed with…
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Sustainability communication has become a core component of modern corporate trust-building, as consumers increasingly prioritize businesses that demonstrate a commitment to sustainability. In this episode, Martin Lucander discusses the importance of sustainability communication in building trust with consumers and stakeholders. He focuses on the E…
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AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this? In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it. I chat to Rafi Mendelsohn from Cyabra to..…
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What do you think of this podcast? Please give it a review! Thank you! Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT…
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A special episode announcing a new newsletter for The Public Relations Podcast called "PRBites". But as part of that, I'm releasing a video/audio version of the newsletter which is normally for members-only. Within the video and newsletter, we're talking about Hollywood actor Ryan Reynolds and his unexpected journey into sports management. We'll lo…
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In this episode, Abbie Fink talks with Leeza Hoyt and James Mowdy about the client perspective on building a communications team and working with an external public relations agency. James shares his experience transitioning from being a consultant to working in-house at CHOC and assembling a team of external communications professionals. They disc…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transform…
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Effective communication is crucial for success in mergers and acquisitions, as it helps to build trust, transparency, and alignment between the parties involved. Brad Kostka of RoopCo discusses the importance of communication strategies during the M&A process. He emphasizes the need for sellers to market their businesses effectively to attract pote…
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I haven't looked at #PRrequest and #JournoRequest on Twitter/X for a long time, but after chatting to a friend recently and hearing they had secured some TV coverage through it, I thought I'd take another look. It's been a few years since I last looked, so I was curious to see what had changed and what stood out as things you needed to do to get no…
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In this podcast, hosted by Francesca Malinky and Chloe Cornely, discusses how relationships are viewed on social media. In a digital age, online relationships are a popular topic of content on social media. Although, are these relationships affecting the viewers perception of what real relationships are like? In this podcast, we dive deeper into sp…
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"Influencer Alix Earl rose to popularity by utilizing PR content strategically, collaborating with other influencers, and implementing creative social media strategies. She started her career by choosing captivating material for many platforms, and audiences were immediately drawn to her real and accessible content. By use of tactical partnerships …
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In this week’s episode of the Digital PR Podcast, Brookelyn, Caroline and Taylor dissect the public relations magic of three iconic celebrity duos. From Pitbull and Dolly to Martha and Snoop to Addison and Kourtney, all three duos serve up creative strategies and viral social media moments.Introduction [0:29]Pitbull & Dolly Parton [0:48]Martha Stew…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressi…
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Ariane Hofstetter discusses the importance of sustainability reporting and what goes into creating a quality sustainability report. A sustainability report is not just a marketing brochure but an official document that allows companies to track their efforts, inform stakeholders about their progress, and manage non-financial risks. Ariane explains …
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Dive into the compelling world of storytelling and its profound impact on public perception in this insightful episode of The Public Relations Podcast. We look at the fascinating case of the UK post office worker scandal—a story that lingered in the shadows of journalism for years, only to be thrust into the national spotlight through the emotive p…
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Thanks for tuning in to our podcast! Here are some highlights of what we covered:Introduction: AI can give you issues when trying to create content. Whether the script doesn’t make sense or it isn’t the length you need, AI will almost always keep you hanging.Willy Wonka Experience: This event that gained worldwide attention ended up being a disappo…
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What do you think of this podcast? Please give it a review! Thank you! Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role …
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In this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media land…
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Michael Diegelmann, co-founder of the Global ESG Monitor, discusses the role of award programs in recognizing and promoting sustainability efforts. He highlights the importance of awards having a clear meaning and criteria, especially in the field of sustainability. Diegelmann emphasizes the risks of using misleading logos and claims, citing exampl…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into…
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We are excited to share insights on the art of crisis management in PR. Here's a quick summary of what we covered:- Preparation: Have a robust crisis plan ready to tackle unforeseen challenges swiftly.- Information Management: Gather accurate data before crafting your response.- Swift Action: Timely responses are crucial to mitigate damage in the d…
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As you know, I'm always interested in the reality of the world of communications, not just what we might wish to believe. That's why I was so pleased when April White from Trust Relations reached out recently to discuss their observations. They've noticed that when pitching consumer products to outlets of nearly any size, including some sort of inc…
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In this episode, Nick Leighton discusses the role of AI in public relations and how it has revolutionized the industry. He walks through a typical PR campaign and explains how AI can be used at each stage, from market analysis to media monitoring. Nick emphasizes the importance of human intelligence and creativity in conjunction with AI tools, as t…
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