Guest: Reach the right people, not everyone in your PR - Liz Brooks

The Public Relations Podcast

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long.

For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media.

Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience.

Too many clients say, “Put me on Joe Rogan,” assuming more listeners means better results. But, just like TV ads have shown, reaching millions who don’t care is expensive and ineffective. Reaching 5,000 people who actually love what you do? That’s where the impact is.

The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is huge—whether you do it yourself or bring in an agency.

So, how do you do it right?

In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media.

GUEST

Liz Brooks

Main Contact: https://interviewvalet.com/liz/

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