Guest: Reach the right people, not everyone in your PR - Liz Brooks

The Public Relations Podcast

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1
The Menendez Brothers | Five-Year Plan | 1 43:56

1 year önce43:56

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43:56

On August 20th, 1989, Lyle and Erik Menendez shot and killed their own parents. Until then, this Beverly Hills family had been a portrait of the American Dream. How did it go so wrong? To listen to all four episodes of 'The Menendez Brothers' right now and ad-free, go to IntoHistory.com . Subscribers enjoy uninterrupted listening, early releases, bonus content and more, only available at IntoHistory.com . If you or someone you know is in crisis, there is free help available at mhanational.org Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 yıl önce 14:59

MP3•Bölüm sayfası

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long.

For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media.

Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience.

Too many clients say, “Put me on Joe Rogan,” assuming more listeners means better results. But, just like TV ads have shown, reaching millions who don’t care is expensive and ineffective. Reaching 5,000 people who actually love what you do? That’s where the impact is.

The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is huge—whether you do it yourself or bring in an agency.

So, how do you do it right?

In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media.

GUEST

Liz Brooks

Main Contact: https://interviewvalet.com/liz/

- Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

APPEAR ON THE PODCAST:

- Check out: https://thepublicrelationspodcast.com/one-sheet/

159 bölüm

#Business #ThePublicRelationsPodcast

The Public Relations Podcast

Guest: Reach the right people, not everyone in your PR - Liz Brooks

The Public Relations Podcast

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long.

For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media.

Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience.

The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is huge—whether you do it yourself or bring in an agency.

So, how do you do it right?

In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media.

GUEST

Liz Brooks

Main Contact: https://interviewvalet.com/liz/

- Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

APPEAR ON THE PODCAST:

- Check out: https://thepublicrelationspodcast.com/one-sheet/

159 bölüm

#Business #ThePublicRelationsPodcast

Tüm bölümler

The Public Relations Podcast

1
AI: First chat with a developer for PR 4:50

5 gün önce4:50

4:50

A quick update as I research AI tools and their potential benefits for PR and communications professionals. I highlight the limitations of traditional 'spray and pray' tactics and emphasize the need for personalized pitches to better connect with journalists and influencers. I share insights from my conversation with developers creating tools that automate and enhance press release personalization, making it easier and more affordable for resource-strapped agencies. But I'm also, interested in what you need.…

The Public Relations Podcast

1
Technique: Using AI to pitch better 7:17

8 gün önce7:17

7:17

Can you get AI to take a long technical, scientific brief and use the same story to write a good pitch for a..... 1) Women's magazine 2) An online newspaper 3) AND a sports writer? I tried using ChatGPT. I pasted copies of previous articles by these people into GPT and asked it to re-pitch the technical brief in a way that would resonate with them. This is what happened...... #pr #comms…

The Public Relations Podcast

1
Question: What do you need from AI tools? 3:48

9 gün önce3:48

3:48

A quick question for you? What do you need from AI tools for PR and comms? What would make the difference for you? I'm talking to developers and I want you ideas to pass on to help them get it right when building tools for the industry. Let me know on LinkedIn by searching for "Richard Midson"

The Public Relations Podcast

1
Tip: When to follow up on a pitch? 7:48

14 gün önce7:48

7:48

How long should you wait before following up on a pitch? Should you even follow up at all? I’m always surprised by how few people actually follow up with me—but on the flip side, some follow up way too many times on pitches that were never strong to begin with. So, how do you know if someone is actually interested? And when is the right time to chase, or just let it go? In this short episode, I share some key clues you can pick up from how people interact with your emails. I’d love to hear your take—what’s your rule of thumb for following up? URL: ThePublicRelationsPodcast.com…

The Public Relations Podcast

1
Guest: Reach the right people, not everyone in your PR - Liz Brooks 14:59

5 weeks önce14:59

14:59

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long. For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media. Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience. Too many clients say, “Put me on Joe Rogan,” assuming more listeners means better results. But, just like TV ads have shown, reaching millions who don’t care is expensive and ineffective. Reaching 5,000 people who actually love what you do? That’s where the impact is. The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is huge—whether you do it yourself or bring in an agency. So, how do you do it right? In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media. GUEST Liz Brooks Main Contact: https://interviewvalet.com/liz/ SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ APPEAR ON THE PODCAST: - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
Practice: Could you add some sparkle to this PR problem? 5:34

6 weeks önce5:34

5:34

You have found yourself working for a very different sort of employer, a "conjurers and magicians" association. But they have a problem: people think of magic as just for children. They need your help to get across a new message. What are you going to do? Have a listen to the episode and decide how you would approach this problem.…

The Public Relations Podcast

1
Guest: Predictions for In-house comms in 2025 14:58

6 weeks önce14:58

14:58

What is the future for in house PR people in 2025? This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. But we thought, why don't we record a podcast episode instead? We discuss everything from AI to the importance of authentic storytelling but not just from a point of view of a list of things but how to actually approach then in 2025. As you'll hear, we have some predictions, we have our ideas, but more importantly, as always, what are your ideas? Do you let me know?…

The Public Relations Podcast

1
Tip: How to better manage journalist relationships 14:48

6 weeks önce14:48

14:48

I’ve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists. These discussions have been especially relevant given the current debates in Hollywood, where legal battles between celebrities are dragging PR professionals into the spotlight. The situation raises an important question: What’s the most effective way to manage a relationship with journalists? There’s no shortage of opinions: Some say the key is simply to be nice to journalists. Others argue for a more aggressive approach to get journalists to do what you need. But is the real answer somewhere in between? The most effective approach may lie in managing the value you offer . Not in some vague or metaphorical sense, but in a proactive, deliberate way—thinking about the tangible value you bring to the table and the value the journalist provides in return. It’s about measuring this balance and understanding the likely outcomes of your relationship dynamics. In this episode, I’ll share the insights and takeaways from these recent conversations, exploring how to navigate this delicate balance effectively. Let’s dive in.…

The Public Relations Podcast

1
Comms Conundrum - The Museum Crisis 6:05

7 weeks önce6:05

6:05

Imagine you've been given a new job. You're no longer doing PR for your current place, you've been hired by a National Museum. But....there's a big problem, and people are turning to you to solve it. What are you going to do? Every week in The Public Relations Podcast newsletter, I have a comms conundrum, and I thought it would be fun to put one on Linkedin. You don't have to answer it out loud. You can always direct message me if you like. What would you do in this situation? How would you handle it?…

The Public Relations Podcast

1
Guest: Increasing the value of your PR role in 2025 14:48

7 weeks önce14:48

14:48

I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025. It was with Elie Jacobs from Purposeful Advisors, who is a fascinating contact, not the least because he started his career working for former US President Bill Clinton. One of the things he's found more recently is that instead of just talking about PR with clients, he actually works with the business to turn the business into a story. That's not through massaging the message, which can only go so far—it's by helping the business itself through the way it operates to become a story that people want to cover. He gave us an overview in this full episode of The Public Relations Podcast. He also talked about how he is working with an international client, trying to get local legislators to permit them to move forward with their project. It's a fascinating chat with Elie. Whether you are in-house or an agency, it provides some great ideas on how PR can give more value this year. #PR #prtips #pragency…

The Public Relations Podcast

1
PRBites: When the media won't cover you 14:57

7 weeks önce14:57

14:57

If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do? It's a good question, and it dominates today's episode. In short:- Just because you can't get traction doesn't mean you should give up. The solution for many people is to reframe and deliver the story in different ways:- - That includes building narratives in small parts, not one big announcement. - It means building the same relationships with industry peers and influential people in your space as you did with journalists. - It means packaging stories so that even if you reach a small audience, those people will share the story for you, allowing them to be your journalists. In today's episode, I compile some of the approaches people are taking. #PRstrategy #CommsTips #PublicRelations #MediaRelations…

The Public Relations Podcast

1
Guest: Reach Different Audiences By Changing The Message 14:58

8 weeks önce14:58

14:58

How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025. In this episode, we’re joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financial PR agency based in New York, to explore the art and science of tailored communication in his work. Andrew shares real-world insights from campaigns that required rethinking approaches for diverse audiences—like adapting European ESG messaging for the American market—and why localisation and audience understanding are at the heart of impactful PR. Takeaways: Why tailored messaging is essential for cutting through the noise in modern PR. Real-life examples of how to adapt your messaging for different cultures, industries, or audience mindsets. The risks of rigid messaging and how flexibility can save your campaign. How to balance AI-driven tools with the human touch to craft more personalised and effective messages. 👉 Subscribe for weekly discussions on PR-led marketing strategies, insider tips, and inspiring guest stories to help you thrive in the ever-evolving world of communications. RESOURCES: Connect with Andrew Healy: waterandwall.com Join The Public Relations Podcast Premium for deeper dives into PR-led marketing strategies: publicrelationspodcast.com SHOWS: The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com MAKE CONTACT: Ask a question or reach out - LinkedIn (https://www.linkedin.com/in/richard-midson/) info@thepublicrelationspodcast.com…

The Public Relations Podcast

1
Bites: Why momentum building will be essential in 2025....and more 14:45

8 weeks önce14:45

14:45

Welcome to Season 8 of The Public Relations Podcast! 🎉 This episode kicks off 2025 with a bang as we dive into one of the most critical strategies for PR professionals and marketers in the year ahead: momentum building campaigns. Are your campaigns falling flat or feeling like one-off efforts that don't build traction? Discover why momentum-driven campaigns are the secret to long-term success, how they can revolutionise your results, and practical steps to make them work for you. In This Episode, You’ll Learn: The key principles behind momentum building and why they matter in 2025. How to break free from the trap of "one-off marketing" and create campaigns that compound success. Lessons from political PR and how to apply them to your own campaigns. Two lightning-fast PR tips from past guests, including handling social media crises and crafting vivid messaging. Insights into crafting better taglines and pitches that resonate. Plus: A juicy comms conundrum: How would you handle a university crisis involving plagiarism? News about our live webinar on what makes PR pitches succeed or fail. Whether you're a seasoned comms pro or new to PR-led marketing, this episode is packed with actionable strategies and insights to help you stay ahead. 👉 Don't forget to subscribe for more episodes filled with expert advice, thought-provoking challenges, and fresh PR perspectives! Let’s make 2025 the year we redefine PR and marketing together. 💡 RESOURCES: Join The Public Relations Podcast Premium for deeper dives into PR-led marketing strategies: publicrelationspodcast.com SHOWS: The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com MAKE CONTACT: Ask a question or reach out - LinkedIn (https://www.linkedin.com/in/richard-midson/) info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

The Public Relations Podcast

1
How to Craft Campaigns That Truly Connect 8:38

11 weeks önce8:38

8:38

In this episode of The Public Relations Podcast , we explore why the most impactful campaigns don’t pull audiences into their world—they meet them where they already are. Learn how to find your audience, uncover the psychology behind their frustrations, and craft relatable messages that build instant trust and rapport. I’ll also tackle this week’s Comms Conundrum: how would you convince audiences that hotels offer more value than short-term rentals? Plus, we’ll dive into the step-by-step techniques to reflect your audience’s mindset, with practical tips you can implement right away. As the year winds down, I want to thank you again for being part of this community. Whether you’re celebrating the holidays or just taking a break, I hope you have a wonderful time with your loved ones. Let’s make 2025 the year your campaigns truly resonate. Don’t forget to connect with me on LinkedIn and share the newsletter with anyone who’d find it useful!…

The Public Relations Podcast

1
Why Reports Win Headlines and How to Hook Hard-to-Reach Audiences 10:34

11 weeks önce10:34

10:34

In this episode of The Public Relations Podcast, we dive into how aligning your messaging with your audience’s mindset can lead to truly powerful results in PR-led marketing. Drawing from my experience as a journalist, I discuss how even the smallest shift in messaging can change the impact of a story—it's not about forcing a narrative but reflecting back what people already care about. I also introduce something new: The Public Relations Podcast Premium. It's a “hack a week” series, where I break down a specific strategy or technique that’s working right now, and show you how to apply it step-by-step in your own campaigns. I created this because many of you asked for more detailed, actionable guidance—so if you’re looking to go deeper and apply these ideas, Premium is where you want to be. In this episode, I also explore how Virgin Media's AI granny campaign cleverly taps into the universal frustration with spam calls and how you can use similar relatable tactics to connect with your audience. As we head into the holiday season, I want to take a moment to thank all of you for being part of this community. I wish you a wonderful time with friends and family, no matter where in the world you’re celebrating. We’ll be back in the new year with more insights to help your campaigns connect with your audience. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

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