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Scott McCormick // VML
Manage episode 435319024 series 3572873
İçerik Sam Meers and Mike Swenson, Sam Meers, and Mike Swenson tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Sam Meers and Mike Swenson, Sam Meers, and Mike Swenson veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
So, three ad guys are sitting around in one of their homes one summer talking about how to create a new approach in the marketing business. No this is not the start of a joke. It’s exactly how the world’s largest agency was born right here in Kansas City.
Scott McCormick and his founding partners, John Valentine, and Craig Ligabel, left one firm in Kansas City and started what they hoped would be an early adaptation of a virtual agency with maybe 25 employees and lots of contractors. On this episode of Kansas City Marketing Legends, Scott will tell us why that plan didn’t quite work out the way they envisioned. Instead, that agency, VML, is a global powerhouse that turned Kansas City’s original downtown airport into their world headquarters.
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