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SuperGrasse - How Steve Grasse's mystical approach to brand marketing created Hendrick's Gin & Sailor Jerry's Rum
Manage episode 349702551 series 2895107
İçerik Will Keating tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Will Keating veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode you'll learn why the most celebrated drinks marketeer alive believes that you have to get mystical when creating brands, cultivating curiosity and captivating consumers.
Steve Grasse is the man who famously pitched the concepts for Hendrick's Gin and Sailor Jerry's rum in the same day. Steve is a marketing agency chief, distillery owner and author, together with Aaron Goldfarb, of the new book, Brand Mysticism. Together they explain how they have captured Steve's unique approach to booze marketing and how to take the lessons from his success to your own business, career or brand.
Will and Foxy also talk distillery tours, cask strength whiskies and Foxy's fleeting moment of fame!
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Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
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