Tune in each week to conversations with the world’s best freelance marketers. We sit down with members of the Growth Collective network to discuss cutting-edge strategies for every marketing channel and industry. We also dive into life as a freelancer, how to leverage no code tools to automate your business and other startup-related tips.
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The truth is...organizations that focus on creating a thriving workforce are more successful now and later. Join Susan Morgan Bailey, Marsh & McLennan Agency Culture & Wellbeing Practice Leader, for discussions with executives and practitioners as they break down the art and science of building successful organizations through thriving team members. If you believe it is possible to take care of your people and be successful in business too and aren’t quite sure how to get there, the Growth C ...
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HR Transformation @ Grand Valley State University: A conversation with Mychal Coleman and Lindsey DesArmo
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This episode features an organization that is truly doing the deep work necessary to evolve culture. My guests, Mychal Coleman Associate Vice President of Human Resources at Grand Valley State University and Lindsey DesArmo, Interim Director of Talent Management at GVSU, began the journey of culture evolution when they realized a few years ago, the…
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For the Culture: A conversation with people-mover Marcus Collins
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Dr. Marcus Collins is back on the podcast to talk about his new book For the Culture: the power behind what we buy, what we do, and who we want to be. Listen in a Marcus highlights why it’s essential to be clear on what you stand for as an organization and the importance of being intentional about building culture; why we buy the things including w…
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Become a Better Business Citizen: A conversation with Victor Cho
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My guest for this episode is Victor Cho. A passionate consumer advocate, Victor was most recently the CEO at Evite where he led the company successfully through COVID-19 and returned it to growth, financial health, and a successful corporate buy-out. He is also the creator of the 4th Stakeholder Framework on improving stakeholder capitalism. Victor…
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If People Feel Replaceable, They’ll Act Replaceable: A conversation with Zach Mercurio, PhD.
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50 years of research has shown an individual’s sense of purpose and understanding of how they matter to an organization predicts motivation, productivity and the performance of an individual and the overall business. A lack of feeling relevant and connected to the purpose within a job or organization is one of the drivers of the Great Resignation, …
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Opportunities for Thriving in the Multigenerational Workplace: A conversation with Dr. Jean Accius
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People are living longer and that can mean they are working longer. Where there was once a 1st act – work and then a second act – retirement, there now may be a 3rd or even 4th act. The effort to attract and engage great talent has pushed organizations to invest in the wellbeing and growth of all of their people – meeting them where they are at and…
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Employee Assistance Programs – An Important & Underutilized Benefit: A conversation with Mark Attridge, PhD.
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Historically, about 1 in 4 working adults in the United States met clinical criteria for having a behavioral health condition. The consequences of leaving anxiety, depression, alcohol, drugs, and other common behavioral disorders unidentified and untreated have negative impacts in several areas relevant to employers. These problems influence absent…
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The Power of Strong Ties at Work: A conversation with Art Markman
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There are many reasons driving employee disengagement and departures these days. The latest episode aims to shed light on how to address one of the drivers – lack of connection. My guest, Art Markman and I explore the difference between family, neighbors and strangers – how you treat them and what you expect from them and what we can learn from the…
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A Cure For the Common Company: A conversation with Richard Safeer, MD
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Dr. Richard Safeer leads the employee health and well-being initiative, Healthy at Hopkins at Johns Hopkins Medicine. He also advises the institution on matters related to health plan benefits, occupational health and the employee assistance program. He has published many journal articles and regularly speaks on employee health and wellbeing, in pa…
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Aiming for the Win-Win (Employee + Customer Love): A conversation with Diamondback Covers CEO Ben Eltz and CPO Morgan Forney
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It is possible to offer a highly engaging and rewarding work experience in a manufacturing environment and this episode provides insight into a few ways to accomplish this goal. This episode features truckbed cover and accessory manufacturer, Diamondback Covers CEO, Ben Eltz and Chief People Offer, Morgan Forney. Listen in as Ben and Morgan share t…
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Reimagining Workplace Well-Being: A conversation with Jessica Grossmeier
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In 2022 and the focus for employers has expanded well beyond physical wellbeing to include financial and mental wellbeing (in most companies) and social, community and professional wellbeing in organizations that have taken a more comprehensive approach. The wisest employers recognize creating a culture of health requires an intentional, multi—leve…
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Love, Kinship and Compassion as a Business Model for Success: A conversation with Homeboy Industries CEO Tom Vozzo
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There is a belief that we can all get what we want if we just pull up our bootstraps and go for it. But what happens to those who simply don’t have boots? It’s tough for someone to move forward if they don’t have the basics. This episode is about a business that looks at business differently…My guest for this episode is Tom Vozzo, CEO of Homeboy In…
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Helping Employees Overcome Obstacles: A conversation with Mark Peters
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Everyday across the globe, people bring their whole selves to work. They bring every experience from the moment they are born to the moment before they walk in the door each day. All of it. The good, the bad, the traumatic. The stuff they bring can be called the Social Determinants of Health. The determinants are big buckets of factors – environmen…
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Culture is Your #1 Talent Attraction & Retention Tool (rebroadcast)
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Summer Replay 2022: We're revisiting a few relevant & helpful episodes from the past until we return with a new episode in Late August 2022. Earlier this year, MIT Sloan Management Review published a survey that revealed that toxic culture is the leading predictor of employee departures. My guest for this episode proves positive cultures have the o…
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Helping Employees Find Purpose Beyond a Paycheck: Revisiting a conversation with Zach Mercurio
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Summer Replay 2022: We're revisiting a few relevant & helpful episodes from the past until we return with a new episode in Late August 2022. The best companies relentlessly focus on their contribution to the world and the humans in it and trust the effects (profitability, growth, lower turnover, etc.) will follow. Culture and how people feel when t…
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What is Culture? A metaphor to bring culture to life (Rebroadcast: Episode 0)
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Summer Replay 2022: We're revisiting a few relevant & helpful episodes from the past until we return with a new episode in Late August 2022. Employees are more likely to stay with an organization if they believe they can thrive there. What factors influence thriving in an organization? It is more than perks and benefits. It's the daily experience o…
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A Manufacturing Culture Transformation Story: A conversation with Webasto’s Corey Stowell
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It is possible to turn a culture around. This episodes guest is proof positive. From toxic to family. It takes work and commitment at all levels in the organization. The payoff - a company with staying power, happy employees and long-term potential. My guest for this episode is Corey Stowell, VP of Human Resources at Webasto Americas. Corey’s passi…
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Tactics for Supporting Mental Health in the Workplace: A conversation with Dr. David Ballard
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Mental and behavioral health challenges affect 1 in 4 adults worldwide. Given that the majority of awake time is spent at work, the workplace is an ideal setting for promoting good mental health. For employers, supporting a healthy workforce, particularly one emotionally and cognitively healthy, can also drive productivity, improve attendance, prod…
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Designing Space for Thriving: A conversation with Ghafari CEO Ki Hammer
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This podcast is focused on helping organizations create spaces where employees can thrive so the business can thrive too. This episode's guest leads an organization that so seriously believes in the purpose of thriving it’s woven into the customer and employee value propositions. Ki Hammer is president and CEO of Ghafari, a global engineering, arch…
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Social Determinants of Health Deep Dive: A conversation with Treger Strasberg
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Recent data (from January 2020 – a little laggy due to the pandemic) showed there were 580,466 people experiencing homelessness in Amerca. 70% were individuals and the rest were people living in families with children. They lived in every state and territory and reflect the diversity of the US. Homelessness is a big topic that plays a role in indiv…
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Making Memories Purposefully in Retail: A conversation with Charlie Malouf
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Everyday organizations are working hard to attract and retain talent and in this tight labor market, they’re employing a lot of tactics to draw people in from signing bonuses to expanded benefits. Behavior science tells us, tactics like this only inspire short-term commitment. In order to engage talent long-term...the culture must nurture employees…
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Impacting the Manner in Which Business is Done: A conversation with Rhino Foods’ Ted Castle
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From the beginning, Ted Castle’s desire to own a company that develops its employees, has a positive impact on the community, and shares innovative workplace practices has set the course of their growth and their culture. Over time this has evolved into purpose and principles that are not just words on a wall, they are the foundation of living the …
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Invisible Factors Driving the Great Resignation: A conversation with Zach Mercurio
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Long before the pandemic led to the great resignation organizations who understood the power of establishing meaningfulness in work had an easier time engaging and keeping top talent. Not surprisingly, the organizations losing the most talent are those that haven’t been intentional about this. My guest for the podcast understands the human element …
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Self-Care for Thriving Leaders: A conversation with Dr. Michelle Thompson
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This episode is for those who want to keep going. Who want to not just survive, you want to thrive. As we head into the holiday season – which brings a whole new set of stressors – there are steps we can take to boost our resilience and maybe even come out of the holiday season (or any challenging time of life) stronger. My guest for this episode i…
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Thinking Outside the Box to Support Resilience: A conversation with Promedica’s Kate Sommerfeld and Randy Oostra
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Approximately 40-60% of our current state of health is driven by non-clinical factors. How much money we have in the bank, the depth and breadth of our social support network and the stress of finding reliable childcare all have impact on our health and risk for disease. Organizations looking to improve the health of their workforce would be wise t…
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Building an Attractive & Fulfilling Culture: A conversation with Scribe Media CEO JeVon McCormick
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Scribe Media believes company culture is the operating system for their organization. They so strongly believe in the concept of intentional culture, they created an open-access, living document call the Scribe Culture Bible that lays out what they believe, why they believe it and how they live by it. From there the values are baked into their DNA …
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The Power and Potential of Conscious Capitalism: A conversation with CEO Alexander McCobin
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As more individuals seek work that has purpose and meaning, in combination with growing interest in working for organizations that are making a positive difference in the world, leaders are opening up to the idea that they can and should focus on the impact they have on all stakeholders. My guest for this episode is Alexander McCobin, the CEO of Co…
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More Rest+Less Work: Exploring the power of a shorter workweek with Alex Soojung-Kim Pang
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Iceland recently made headlines following the world’s largest trial of a shorter work week when it declared the trial a success when they results showed workers were happier, healthier and more productive. At a time when the theme of work is focused on avoiding burnout and mental health issues, feeling happier and healthier while working seems like…
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Mental Health Support in the Workplace: Why it matters and how to help with Tremaine El-Amin
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4 in 5 employees feel emotionally drained from their work, an early sign of burnout. 9 in 10 employees report their workplace stress affects their mental health 3 in 5 employees are not receiving adequate support from supervisors to help manage stress This data from the 2021 Work Health Survey conducted by Mental Health America tells us what we alr…
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Happiness, Purpose and the Future of Work: A conversation with Tracy Brower, PhD
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The future of work looks different and the same. The actions organizations took to build culture with everyone in the room can and should be utilized to build culture wherever your team sits. My guest for this episode is Dr. Tracy Brower a PhD sociologist studying work-life fulfillment and happiness. She is the author of The Secrets to Happiness at…
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Thriving Culture in a Hybrid World: A conversation with Robert Glazer
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We are knee deep into the great resignation. Earlier in 2021, surveys said 27% would leave their jobs. More recent surveys indicate as many at 95% of the workforce are looking for new jobs. As employees reevaluate their values and commitments, it can be tempting to think the grass is greener somewhere else. And it might be if an organization doesn’…
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Forever in Transition: Getting comfortable with change with the help of Chuck Gaidica
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Change and transitions are constants these days. My guest for this episode has a passion for change. As a former weather man in Michigan – where the joke about the weather is –if you don’t like it, wait 5 minutes – Chuck Gaidica understands change from many angles. So much so that he committed the post-weather man phase of his life to helping other…
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Culture Isn't Soft-It's What Sets Your Company Apart: A conversation with Ron Alvesteffer and & Gretchen Murphy
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Some think culture is the soft stuff. Come in to work, have fun, have happy hours and play ping pong. My guests for this episode know well culture is about how an organization treats their people as evidenced by how they communicate, develop team members and create opportunities for them to flourish. My guests for this episode are Ron Alvesteffer P…
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Stop Worrying and Start Leading: Leadership lessons from Joe Hart
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Life is about personal growth. My guest for this episode is Joe Hart, the CEO of one of the oldest growth-focused, training organizations in existence – Dale Carnegie. Dale Carnegie authored popular books - How to Stop Worrying and Start Living, How to Win Friends and Influence People, and The Leader in You. He grew the lessons into the books into …
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Business as a Force for Good: A conversation with Alison Omens
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As organizations muddle their way toward a post-pandemic work world, the pressure is on for organizations leaders to think differently about their role and the opportunity they have to make a difference in the lives of their employees and the communities they operate in. My guest for this episode understands this challenge at many levels. Alison Om…
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Disrupt Yourself: Master relentless change and speed up your learning curve with Whitney Johnson
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The events of the past 15 months have been extraordinarily disruptive to life on our planet. The way we work shifted for many and the next wave of disruption that seems to be erupting is the ‘Why’ we work piece. My guest for this episode understands change and disruption so well she wrote a book about it titled Disrupt Yourself. Whitney Johnson is …
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The Power of the B-Corp to Attract Talent and Do Good: A conversation with Hanna Schulze
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The talent market is getting interesting as 2021 progresses. The pandemic caused many to pause and consider where they focus their time and energy along with their returns for their efforts. There is a ripple effect in everything we do. Your employees touch the community, your business uses resources and you influence customers – each with upstream…
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From Mess to Success: Lessons on culture, leadership & marketing from Scott Jeffrey Miller
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We learn best through experience. Learning is amplified when we take time to reflect on the experience and capture the lessons learned and then take action with the new information in mind. My guest for this episode is a pro at learning from his mistakes. He's not afraid to own it and hopes that others will benefit from learning about the messes he…
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People, Purpose & Values: A Conversation with WD-40 CEO Garry Ridge
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A recent study from IBM shows that 27 of Americans expect to change jobs in 2021. Many organizations are struggling to find talent and the ongoing-pandemic job market is going to compound these challenges. What if there was a way to draw people to your company? What if it was possible to attract many times more applicants than openings WITHOUT a re…
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People Like Us do Things Like This
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The title of this episode is borrowed from Seth Godin, a marketing teacher who like my guest for this episode understands deeply the connection between marketing (going to the people in an effort to get them to adopt behavior) and culture (system of values, symbols and norms that informs who people are and how they behave). Successful organizations…
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Enabling Wellbeing in the Workplace: A discussion with physician Dexter Shurney
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You’ve likely heard the phrase...An ounce of prevention is worth a pound of cure. My guest for this episode knows well the benefits of investing in wellbeing and building supportive environments for individuals at work and in their communities. It is easier to be healthy and well if the spaces we spend time in each day enable healthy choices and pr…
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Building Employee Resilience as a Core Business Strategy
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What does it take for an individual to be resilient? Which is more influential...Physical fitness or mental health? How do the two relate to each other? What happens when an organization places as much emphasis on physical fitness as they do on mental health? This episode of the Growth Collective Podcast features Chris Macklin, the wellness manager…
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Hero, Revolutionary or Sage: What is Your Organization's Culture Archetype?
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Archetypes are stories. They are the shared patterns, themes, and symbols that have universal meanings across cultures and time. They provide structure to the human experience and they can help us understand ourselves too. Through the frame of archetypes, we can see our strengths and shadows – providing us opportunities to grow. When applied in an …
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Ally Financial: Culture & Brand Synergy Done Right
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The brand of an organization is all about how the organization shows up for it’s customers...it’s their personality and helps to set expectations for customers. The most successful organizations take the power of a strong brand persona and align their brand and culture. When culture and brand are in sync, it’s easier for employees to engage and kno…
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D2C E-Commerce with Dan Ben-Nun
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D2C Expert Dan Ben-Nun has a thrilling and extensive background in e-commerce, and in this episode he will take you through how he founded his own D2C brand, sold it to celebrity Marcus Limonis, and now is consulting other e-commerce brands on how to succeed in this ever-growing market. In this episode Max and Dan discuss: The start of Inkkas, Dan'…
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Influencer Marketing with Eduardo Morales
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Ever been curious how to get this biggest bang for your buck with influencers? Find out how to source and work with influencers with the highest ROI on today's episode with Influencer Expert Eduardo Morales. Topics discussed: How Depop utilized influencers to grow [02:07] How to measure the results of using influencer marketing [04:14] How to opera…
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Millions of people in the U.S. are stuck in bad jobs with poverty-level wages, unpredictable schedules, and few opportunities for growth, meaning, or dignity. By making better operational choices and investing in their employees, companies can create good jobs that can build stronger companies and communities. The Good Jobs Institute is on a missio…
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Holistic Marketing with Bentzi Rubin
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This week join Max as he and Bentzi Rubin discuss the importance of a holistic marketing approach and how to best utilize freelancers to fill in gaps in house. They discuss topics such as: Startups v. Corporations [02:23] Explosion in number of marketing channels [05:51] How to build a marketing team [10:49] Cross-functional communication [12:53] I…
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The COVID pandemic has brought about many revelations...one of the top being that businesses and organizations employ humans with unique and special circumstances and needs. Long before the pandemic hit, Greenpath Financial Wellness utilized human-centered design to understand and meet the need of their customers and employees. Gratefully, this foc…
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Lead Generation with Dan Shainker
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This week, Max talks to Dan Shainker, a lead generation expert with a unique background as a lawyer. Join us to learn about how this non-traditional path helped develop his marketing expertise. In this episode you'll gain insight into: The overlap between legal and marketing [04:27] Google's scaled advertiser program [06:26] Google's Home Service T…
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Brand Marketing with Greg Donnelly
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Join us on this week's episode as Max and Greg discuss the importance of placing an emphasis on brand marketing. They discuss topics like: What brand marketing is [01:45] Tangible vs intangible brand marketing [02:20] Importance of brand for early stage companies [03:31] Why you should invest in branding [04:40] Importance of brand design [10:15] W…
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