Manage episode 351754418 series 3349708
In life, ‘you get what you pay for’.
Everyone knows this.
Whether you are paying your cleaner, having your boiler replaced, or going on a vacation – everyone understands as a general rule the more valuable option comes with a high price.
So, when you charge a really low price for your accounting and bookkeeping services, what do you think people are people going to assume about the quality of your work?
Your price represents your value.
A low price means low value – at least, that’s the perception.
The thing is – accounting and bookkeeping work is hugely valuable.
Accounting professionals can be the difference between a business failing or succeeding. It can be the difference between a business owner being able to pay their staff or put food on the table for their kids.
Your impact is immense – and immensely valuable.
So, it’s only right you charge a high price for that service.
When you charge a low price, it means you have to work crazy long hours just to make ends meet. That can leave you burnt out, but even worse…
You are doing your clients a disservice when you charge low prices.
You’ll miss out on extra opportunities, you’ll miss small details in the work, or you’ll rush to get the job finished. Not because you are bad at your job – far from it! But when you are stretched so thin, something will inevitably slip.
When you charge the high prices you deserve, you can dedicate time to each client and deliver them a service that is hugely valuable. Your clients will be happy to pay that high price because they understand ‘you get what you pay for’.
The latest episode of the Value Pricing Podcast is now available: How to Be Comfortable with Charging High Prices
In this episode you will learn:
✅ How a bookkeeper got C$128,800 for one client after just one month of value pricing
✅ The reasons why the accounting profession is underpricing (and how to avoid making the same mistakes)
✅ Why charging a low price is unethical
✅ Powerful strategies for charging higher prices without resistance