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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
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Are your business targets truly driving success? Listen to the latest episode of Mark’s podcast, where he sits down with the influential Steve Pipe, a renowned figure in transforming accounting firms and setting revolutionary business targets. Discover the secrets to redefining success and how strategic goal-setting can lead to profound improvement…
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Ready to discover the secrets of business advisory success? Learn why understanding numbers is crucial for business growth and discover the ideal client size for advisory services. In this podcast, we’ll be chatting with Adam Lean from The CFO Project. We’ll discuss setting the right fees and how to effectively communicate value to clients. Adam al…
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Curious about choosing the right AI for your accounting business? Discover the top models in today’s tech landscape, including Gemini, ChatGPT, and Claude. In this podcast, we’ll explore their unique features and how they can transform your accounting operations. Join us as we navigate the complexities of modern accounting technologies, unpacking t…
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Ever wondered how AI can transform your email strategy? In this podcast, discover the tools that can save you hours each week. Unlock secrets to better productivity with essential tips on effective scheduling and time management. Struggle with marketing? Learn how AI simplifies content creation and boosts your impact with minimal effort.…
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Discover the secrets to effective pricing with the legendary Peter Thompson in our latest podcast episode! Ever wondered how to position yourself as the go-to expert in your field? Or how to handle price objections with ease? This episode has got you covered. Peter Thompson, a hero, and mentor to many, including Mark, breaks down his proven strateg…
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Ever wondered how GPTs can transform your accounting firm? Join us as we explore the latest AI advancements that are setting the pace for 2024—don't get left behind! Learn how custom GPTs can streamline your accounting processes in ways you never imagined. In this episode, we also demonstrate how to build your own GPT. We’ll cover the ins and outs …
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Ever wondered how a sole practitioner can generate 1.2 million in revenue in less than four years? Join us as Neil shares his journey from starting with zero clients to a booming practice. Neil discusses navigating job loss and lockdowns to build a successful firm and turning challenges into opportunities. Discover the power of digital tools in tra…
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Spending countless hours on email campaigns without seeing the results you desire? This episode is your gateway to mastering email campaigns with ChatGPT. Uncover the distinction between manual and automatic emails, and why the latter could be your strategy's missing piece. Find out actionable insights on crafting compelling email content that reso…
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In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ChatGPT determines their competitive edge. Join Mark to unlock the full potential of prompt engineering across six crucial levels, designed specifically for accounting professionals. Discover how to… …
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Looking to enhance your website with ChatGPT? This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your site. Whether you're starting from scratch or refining your current site, discover practical tips on everything from understanding your ideal client profile to optimizing your site's wording for better …
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Are you feeling overwhelmed by the rapid advancements in AI? Wonder how these changes might impact you and the future of accounting? Well, you can find clarity and direction here in our latest episode. Discover essential strategies for your accounting firm to navigate these changes, from embracing your firm's strengths to unlocking the power of AI …
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Feeling swamped and unable to focus? The feeling of overwhelm can be detrimental to both your personal and professional life, it can also spiral into stress. In this Podcast, we will explore the transformative approach of turning a vision to plan. We will also highlight the importance of a long-term vision over short-term hacks and shortcuts. Disco…
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Want to shift a struggling practice into a thriving business? Hear about the story that changed everything… Discover the mindset that separates successful accountants and bookkeepers from the rest in our latest podcast episode, and the power of thinking beyond the numbers with strategies that can propel your firm. Learn how you can adopt an entrepr…
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Marking the 50th episode of the Value Pricing Podcast series! Struggling with finding the right pricing model? In this podcast we will be exploring the intricacies of cost-plus and value pricing. Learn about 13 key pricing models and their impact on your accounting or bookkeeping practice. Discover Mark's insights on the limitations of time-based b…
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Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping? Discover key strategies to pinpoint and understand your ideal clients’ needs. Learn how to ask the right questions, gather crucial information, and use it to enhance your marketing, sales, and service offerings. Uncover the secrets to transforming …
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Debt: a word that often triggers anxiety and uncertainty. How does it make you feel? Overwhelmed? Guilty? Stressed? Want to hear Mark’s story of overcoming debt? Find out how he persevered and became debt-free by following practical strategies that helped him manage debt. These insights will not only boost your personal growth but are also invaluab…
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Is your accounting practice stuck in the commodity trap, competing solely on price? Discover the path to breaking free from this pricing dilemma in our latest episode. Want to know how to add real, tangible value to your clients' businesses? Explore proven strategies for enhancing your services and boosting client satisfaction. You will also learn …
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Are you tired of hearing 'That's expensive' when presenting your fees to clients? Are you ready to transform how clients perceive the value of your offerings? Discover the secrets of effective value communication in our latest episode. Learn why it's more than just pricing and how to make clients truly understand the worth of your services. Additio…
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Ever wondered what it takes to supercharge your pricing strategy? Join us for an exciting podcast episode where we explore the secrets to unshakable pricing confidence. Ever wondered why pricing confidence is crucial? Discover the importance of pricing confidence and we’ll also reveal the 3 critical elements for pricing your services effectively. F…
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Are you ready to conquer that never-ending to-do list? In this podcast, Mark will share valuable insights and strategies to enhance your productivity, tackle your to-do-lists. Discover the key to unlocking your full potential, as we explore the importance of clarity in your goals and the energizing impact of a healthy lifestyle. Learn to master you…
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Ready to unlock the secrets of communication? In this episode, we're diving deep into a crucial topic: how to effectively communicate value in conversations. Discover why this skill is a game-changer, especially in value pricing. Learn why setting up a chart of accounts is more than just a feature—it's about streamlining your workflow and saving yo…
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Do you ever dream of having the time and freedom in everyday life, living for today, and not just retirement? What if I told you that dream was absolutely achievable! In fact, this podcast will equip you with the actionable advice and strategic insights to transform that dream into a tangible reality. So, are you ready to transform your business? T…
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Are you curious about turning your business into a subscription goldmine? Discover the untapped potential of recurring revenue. Learn how to transform your accounting firm with the power of subscriptions. Join us as we delve deep into the world of predictable cash flows, steady client relationships, and the business transformation that recurring re…
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Are you ready to level up your business? Discover how social media acts like networking on steroids, transforming your client outreach far beyond the limitations of traditional methods. Take Facebook for example… Have you ever wondered how Facebook can supercharge your accounting firm's growth? This episode will reveal five powerful strategies that…
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Ever wondered about the different pricing strategies in the world of accounting and bookkeeping? Are you curious to know how these approaches could impact your business? Discover the secrets behind hourly rates, fixed fees, and value pricing, and learn how each approach can influence your practice's success. Dive into the world of pricing strategie…
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