En iyi Value Pricing podcastleri (2023)

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The Value Pricing Podcast

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The TurnKey Business Plan for Accounting Professionals - with Roger Knecht 44:38

44m ago44:38

44:38

Do you ever feel like you're juggling too many tasks in your accounting firm? Are you constantly searching for ways to streamline your services, increase your revenue, and work more efficiently? You're not alone. Many accounting professionals find themselves in this exact situation. But what if I told you there's a way to transform your business, t…

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The Value Pricing Podcast

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How to Write So You Move People to Say Yes 33:12

15d ago33:12

33:12

The art of persuasive writing is a vital skill in the world of business. Whether you're writing emails, proposals, social media posts, or even podcast descriptions (wink wink), the way you communicate is crucial in convincing your readers to take action. Every day, we are inundated with communication, each carrying a message meant to inform, engage…

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The Value Pricing Podcast

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How to Identify and Tackle Scope Creep 30:16

29d ago30:16

30:16

On average, accounting and bookkeeping firms that bill based on the hour are losing 8% of their profit by writing time off. When you look at the bill at the end of the work and see it’s really high because of all the extra unexpected work you had to do, it’s considered standard practice to just write some of the time off and give a lower ‘more reas…

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The Value Pricing Podcast

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ChatGPT: 5 Practical Uses for Accountants and Bookkeepers 33:40

1M ago33:40

33:40

ChatGPT is taking the world by storm (and for good reason). This AI marvel is revolutionising the way we work. It’s scarily good… it might make you worried for the future of your job. But don’t worry, the only threat to your business is how your competitors are using it. And the good news is it sucks at math – so for now accountants and bookkeepers…

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The Value Pricing Podcast

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Fractional CFO - The Service to Freedom and Consistent Repeatable Income, with Tatiana Tsoir 47:42

2M ago47:42

47:42

You may have heard the term ‘Virtual CFO’ or even the term ‘Fractional CFO’, but what does it mean? And what does a Fractional CFO do? And how do you become one? Well, today's podcast episode is going to answer all of these questions and more! We have a special guest, Tatiana Tsoir, who is an award-winning accountant, speaker, and business expert w…

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The Value Pricing Podcast

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How this bookkeeper TRIPLED her revenue in just 6 months! An Interview with Melanie Jury 24:34

2M ago24:34

24:34

I recently got the chance to meet up and interview one of my academy members Melanie Jury. Melanie has only been in the academy for a few months, and in that time she has made some HUGE changes to her business. She has changed the way she prices and increased the fees of her business by 3 times, all by doing one thing… Taking action! At first Melan…

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The Value Pricing Podcast

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How to Handle Price Objections 34:18

3M ago34:18

34:18

Have you ever heard that dreaded phrase: “That’s too expensive!” When clients say that to you, it makes you instantly want to start throwing discounts at them, desperately trying to keep their business. Honestly, it’s embarrassing. But you really don’t need to discount – EVER. Here’s why ‘that’s too expensive’ is actually the best thing you could h…

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The Value Pricing Podcast

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How to Win More Work by Being Seen as the Expert 33:10

3M ago33:10

33:10

Here is a common myth about having a niche: “If I focus on just one niche I will have less clients to choose from”. So many people think this, it seems logical that the pickier you are with your clients, the less clients you will have… But the opposite is actually true. When you position yourself as the expert people will flock from far and wide to…

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The Value Pricing Podcast

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How to Know When Your Prices Are Correct 35:23

4M ago35:23

35:23

Getting the right price is so infuriatingly difficult. And the bad news is… your current prices are most likely WRONG! People always ask me “So, how do I know when my prices are right?” There is a really simple answer to this – you can’t. (Well, that’s a really short podcast episode…) Look, you are never going to know if your price is correct becau…

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The Value Pricing Podcast

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Facing Into Challenging Economic Headwinds with Des O'Neill 48:28

4M ago48:28

48:28

2022 was the year that was billed to be an economic boom for the UK which was allegedly going to be comparable to the post WW2 boom. The post COVID boom has come but things are not turning out as expected though. - Brexit - Post COVID employment and labour shortages - Post COVID supply chain issues - Inflatio - The war in Ukraine - Political and so…

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The Value Pricing Podcast

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How to Set Out Your Fixed Price Agreement 33:12

5M ago33:12

33:12

I hear problems like this all the time… “The client hasn’t done what they promised!” “The client has asked for me to do more work that I didn’t price for.” “It’s taken me longer to do the work than I initially thought.” “The client’s business has grown and there is more work now.” These are all examples of scope creep. Scope creep is a huge problem…

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The Value Pricing Podcast

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How to Be Comfortable Charging Higher Prices 32:18

5M ago32:18

32:18

In life, ‘you get what you pay for’. Everyone knows this. Whether you are paying your cleaner, having your boiler replaced, or going on a vacation – everyone understands as a general rule the more valuable option comes with a high price. So, when you charge a really low price for your accounting and bookkeeping services, what do you think people ar…

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The Value Pricing Podcast

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How to Move Your Accounting Firm to Subscription - with Ron Baker 43:13

6M ago43:13

43:13

Netflix really got it right when they opted for a subscription-based business. The great thing about subscription is you get a monthly recurring revenue, so you can spend your time delivering extra value to your customers knowing that the payment side of things is already taken care of. It’s how I price my Academies so that I can continue to delive…

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The Value Pricing Podcast

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How A Fixed Price Approach Can Win You More Clients 30:49

6M ago30:49

30:49

Have you ever been sat in the back of a taxicab watching the meter in the front slowly tick up and up? Do you ever wonder if the driver chose the ‘scenic route’ to get more money out of you? And every time you stop at a red light or get caught up in a bit of traffic, you watch that meter tick higher and higher and your ride gets more expensive with…

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The Value Pricing Podcast

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How to Win New Clients with Content Marketing 32:45

7M ago32:45

32:45

If you get an email in your inbox tomorrow inviting you to spend $200 on a webinar from John Smith on business success strategies, are you going to sign up? I’m guessing not. Now if that same email came from Sir Richard Branson, how about it? John Smith might have better content, he might be a better presenter, he might give you more value but… you…

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The Value Pricing Podcast

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How to Structure the Value Conversation 33:05

7M ago33:05

33:05

‘That all sounds great! So, what’s it going to cost?’ PANIC! Whenever I heard this question, I used to go into panic mode – I’d freeze up, I’d stumble out something like ‘oh, well, let me take a look at some things and I’ll get back to you…’ – cringe! Then I’d send a proposal in the mail (with a price WAY TOO LOW). The pricing conversation used to …

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The Value Pricing Podcast

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How to Create a Great Pricing Strategy (and avoid a bad one) 33:19

7M ago33:19

33:19

Do you have a clear pricing strategy? If the answer is yes, AWESOME, you can skip this episode – you are clearly high above the majority of accounting professionals. If the answer is no… do you ever find yourself working ridiculously hard and not making enough money to show for it? Or do you very often hear your clients say ‘that’s too expensive’. …

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The Value Pricing Podcast

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How to Quantify the Value to Your Clients 34:39

8M ago34:39

34:39

Value is a slippery fish. It’s hard to get hold of. It’s hard to grasp. That is… until you can put a number to it. Once you can put a number to value, it suddenly becomes clearer. When you can quantify value for the client, they will appreciate what you do much more, and be far more willing to pay you the high price that you deserve. The thing is, …

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The Value Pricing Podcast

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Calculating a Pricing Formula Using Regression Analysis 34:25

8M ago34:25

34:25

You may have heard me say there is no magic formula for value pricing. That’s true. There isn’t. Value pricing is without a doubt the best way to price your services – but it takes time to implement, especially when you’re stuck up on using hourly rates. But, we CAN break it down into baby steps. And the first step towards value pricing is to give …

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The Value Pricing Podcast

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Your System for Onboarding New Clients 34:05

9M ago34:05

34:05

First impressions matter! For business owners, finding a great accounting professional is hard. There’s so much choice, and it can be difficult to tell who is going to be good and who is going to be awful. So, set your standards high right from the outset. A bad first impression will scare your clients off in seconds. You need to make sure every fi…

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The Value Pricing Podcast

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How to Create Effective Packages That Sell 31:27

9M ago31:27

31:27

Ever been to McDonald’s? Ever bought a ‘Happy Meal’ for your kids? It’s the perfect package meal – they get some chicken nuggets, chips, maybe some carrot sticks, a juice drink and a small toy, all wrapped up in a cute box with puzzles. It’s totally perfect for the little ones! Now, if McDonald’s marketed the ‘Happy Meal’ to adults, would you buy t…

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The Value Pricing Podcast

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How to Find Out What Your Clients Value 31:02

10M ago31:02

31:02

Value pricing is the superior way of pricing your services, hands down. But… “How do I come up with a value-based price when I don’t know what my client values?” The thing about value is – it’s subjective. You can’t see it, feel it, or measure it… and everyone values things differently. “So, how do I work out what each client values?” You need a sy…

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The Value Pricing Podcast

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How to Develop a Niche and Win Better Clients 34:30

10M ago34:30

34:30

You may think that by narrowing your area of expertise you will drive away a lot of clients. Well actually – that’s true. But you will be driving away the clients that you don’t want to work with. The PITA clients, the one’s that will moan about your prices, the ones that work in industries that you don’t really enjoy working with. When you niche, …

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The Value Pricing Podcast

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How to Get Your Clients to Value What You Do For Them 30:34

11M ago30:34

30:34

Do you ever ﬁnd people tell you, “that’s expensive!” when you reveal your price? One of the biggest reasons for this is they simply don’t understand the value you offer. The words “that’s expensive” are an automatic response people often give when they are shown a price. It does not mean you are too expensive. It means you have not communicated you…

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The Value Pricing Podcast

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How to Re-Price Your Existing Clients 34:48

11M ago34:48

34:48

Increasing the prices of your existing customers is the quickest way to increase your profits. And it’s easier than spending money, time and effort bringing in completely new clients that you then have to onboard, spend time getting to know their business and doing all that initial work. Your current clients already know you, like you and trust you…

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The Value Pricing Podcast

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How to Build Scope Into the Price So You Never Make a Loss 32:59

12M ago32:59

32:59

So, you’ve moved away from hourly rates and you’ve given a fixed price up front – great! But then your workload unexpectedly increases because: 📈 Your client’s business grows 🤦‍♂️You were missing information 🙏 The clients asks for a little extra job 🤷‍♀️ Something unpredictable happens When these things happen, it’s called scope creep (the scope of…

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1
The Value Pricing Podcast

Mark Wickersham

1
Art of Value Show - Discover Value | Create Options | Start Pricing

Kirk Bowman

1
The TurnKey Business Plan for Accounting Professionals - with Roger Knecht 44:38

1
How to Write So You Move People to Say Yes 33:12

1
How to Identify and Tackle Scope Creep 30:16

1
ChatGPT: 5 Practical Uses for Accountants and Bookkeepers 33:40

1
Fractional CFO - The Service to Freedom and Consistent Repeatable Income, with Tatiana Tsoir 47:42

1
How this bookkeeper TRIPLED her revenue in just 6 months! An Interview with Melanie Jury 24:34

1
How to Handle Price Objections 34:18

1
How to Win More Work by Being Seen as the Expert 33:10

1
How to Know When Your Prices Are Correct 35:23

1
Facing Into Challenging Economic Headwinds with Des O'Neill 48:28

1
How to Set Out Your Fixed Price Agreement 33:12

1
How to Be Comfortable Charging Higher Prices 32:18

1
How to Move Your Accounting Firm to Subscription - with Ron Baker 43:13

1
How A Fixed Price Approach Can Win You More Clients 30:49

1
How to Win New Clients with Content Marketing 32:45

1
How to Structure the Value Conversation 33:05

1
How to Create a Great Pricing Strategy (and avoid a bad one) 33:19

1
How to Quantify the Value to Your Clients 34:39

1
Calculating a Pricing Formula Using Regression Analysis 34:25

1
Your System for Onboarding New Clients 34:05

1
How to Create Effective Packages That Sell 31:27

1
How to Find Out What Your Clients Value 31:02

1
How to Develop a Niche and Win Better Clients 34:30

1
How to Get Your Clients to Value What You Do For Them 30:34

1
How to Re-Price Your Existing Clients 34:48

1
How to Build Scope Into the Price So You Never Make a Loss 32:59

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