Founder Feature: Joseph Rotondo of Smearcase

The Startup CPG Podcast

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Standup Comedy "Your Host and MC"

1
Mack Dryden "Dentist Visit" Bonus Show #119 7:46

7 gün önce7:46

Daha Sonra Çal

Listeler

Beğen

Beğenildi

7:46

Send us a text On this very funny short Bonus Show, standup comic Mack Dryden shares his story about going to the Dentist...you'll never believe what happens...Hilarious! Look for Mack Dryden's "NEW" Dry Bar Comedy Special... Please Listen, Enjoy, and Share where you can...Thanks!! Support the show Standup Comedy Podcast Network.co www.StandupComedyPodcastNetwork.com Free APP on all Apple & Android phones....check it out, podcast, jokes, blogs, and More! For short-form standup comedy sets, listen to: "Comedy Appeteasers" , available on all platforms. New YouTube site: https://www.youtube.com/@standupcomedyyourhostandmc/videos Videos of comics live on stage from back in the day. Please Write a Review: in-depth walk-through for leaving a review. Interested in Standup Comedy? Check out my books on Amazon... "20 Questions Answered about Being a Standup Comic" "Be a Standup Comic...or just look like one"…

1 yıl önce 38:00

MP3•Bölüm sayfası

Joseph shares his insights into building a category-defining product, the strategic importance of branding, and the lessons learned while navigating the challenges of the consumer packaged goods industry. He offers a behind-the-scenes look at Smearcase’s rapid ascent, from local New York roots to its ambitious expansion plans for 2025, including new markets on the West Coast.

Discover how Smearcase is paving the way for innovation in the dairy industry and redefining what healthy indulgence can look like.

Don’t miss this deliciously inspiring episode—tune in now!

Listen in as they share about:

Origin and Concept of Smearcase
Inspiration and Creation
Branding and Market Positioning
Market Entry and Growth
Challenges and Lessons
Customer and Industry Response
Future Goals

Episode Links:

Website: https://eatsmearcase.com

LinkedIn: https://www.linkedin.com/in/josephrrotondo/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Join the Startup CPG Slack community (20K+ members and growing!)
Follow @startupcpg
Visit host Daniel's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

259 bölüm

#Entrepreneur #Business #Startup CPG #CPG #Startup #Food #Beverage #Entrepreneurship

The Startup CPG Podcast

Founder Feature: Joseph Rotondo of Smearcase

The Startup CPG Podcast

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

Discover how Smearcase is paving the way for innovation in the dairy industry and redefining what healthy indulgence can look like.

Don’t miss this deliciously inspiring episode—tune in now!

Listen in as they share about:

Origin and Concept of Smearcase
Inspiration and Creation
Branding and Market Positioning
Market Entry and Growth
Challenges and Lessons
Customer and Industry Response
Future Goals

Episode Links:

Website: https://eatsmearcase.com

LinkedIn: https://www.linkedin.com/in/josephrrotondo/

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Join the Startup CPG Slack community (20K+ members and growing!)
Follow @startupcpg
Visit host Daniel's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

259 bölüm

#Entrepreneur #Business #Startup CPG #CPG #Startup #Food #Beverage #Entrepreneurship

सभी एपिसोड

The Startup CPG Podcast

1
#185 - Commercial Kitchen vs. Co-Man: Where to Make Your First $1M of Product 56:51

1 day önce56:51

56:51

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder and CEO of Amped Kitchens, and Jaime Valenti-Jordan of Catapult Commercialization Services, to break down one of the biggest decisions early-stage food brands face: Should you produce in a commercial kitchen or work with a co-manufacturer (Co-man)? They discuss the pros and cons of each approach, how to scale from small-batch production to full-scale manufacturing, the hidden costs and challenges of both options, when to transition from one model to another, and why cash flow is the most critical factor for growing brands. With real-world insights from brands like Beyond Meat, 4th & Heart, and Chubby Snacks, this episode is packed with valuable advice on how to build a profitable and scalable CPG business. Plus, stay till the end for an impromptu Startup CPG band jingle you won’t want to miss. Listen now! Thanks to our sponsor Amped Kitchens. To find out more about their commercial kitchen facilities in LA & Chicago, email leasing@ampedkitchens.com and mention Startup CPG To connect with the Catapult Commercialization Services team for help scaling up, visit https://bit.ly/catapultcpg Listen in as they share about: What is a Commercial Kitchen Who should use a commercial kitchen What is a co-man Who should go straight to a co-man Cost Comparisons The Financial Realities of Scaling a Food Brand Key Takeaways for Founders Episode Links: Amped Kitchens Website Mott Smith’s LinkedIn Catapult Commercialization Services Website Jamie’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
Founder Feature: Philip Teverow of Yolélé 33:46

5 gün önce33:46

33:46

In this episode of The Startup CPG Podcast , Grace Kennedy sits down with Philip Teverow, co-founder of Yolélé, an African food brand bringing Fonio, a gluten-free ancient grain, to the U.S. market. Philip shares the inspiring story of how he and his business partner, Chef Pierre Thiam, embarked on a mission to introduce African flavors to a wider audience while supporting West African farmers and sustainable agriculture. Philip discusses the challenges of building a supply chain from West Africa to the U.S., how Yolélé secured Whole Foods as its first major retailer, and why food service is their next big focus. He also dives into the unexpected rise of Fonio beer, how Yolélé is expanding into new product categories, and offers valuable advice for emerging CPG founders navigating distribution and growth. If you’re curious about innovative food businesses, sustainable supply chains, or simply want to try Fonio chips for yourself, this episode is a must-listen! Listen in as they share about: The Origins of Yolélé Fonio – An Ancient African Grain Expanding Product Line & Retail Presence Supply Chain Challenges & Solutions Surprising Uses of Fonio Business Growth & Strategy Advice for CPG Entrepreneurs Episode Links: Website: https://yolele.com/ LinkedIn: https://www.linkedin.com/in/philip-teverow-9215962/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
BONUS: Winter Fancy Food Show Recap 40:37

7 gün önce40:37

40:37

In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team, as well as Brendan Cravitz from Azabu x Meatless Future and Maxi Heidenblut from Häppy Candy, to recap the Winter Fancy Food Show in Las Vegas. The team shares behind-the-scenes insights on what made Startup CPG's section a must-visit for retailers and buyers, the power of community-driven brand support, and how small brands can maximize their trade show experience. Brendan and Maxi discuss their brand highlights, key buyer meetings (including Whole Foods!), and the ROI of attending a show like Fancy Foods. From cross-pollination of brand connections to tips on making the most of networking events, booth setups, and pitch opportunities, this episode is packed with actionable insights for emerging food and beverage brands. Thinking about showcasing your brand at the next Fancy Food Show or joining the Startup CPG community? Tune in now! Listen in as they share about: Fancy Food Winter Show Experience & Highlights Factors that Helped Brands Succeed at the Show Differences Between Fancy Food Show and Other Trade Shows Lessons Learned for Future Shows Why Join the Startup CPG Section? Future Opportunities Episode Links: Kiki on LinkedIn Patricia on LinkedIn Brendan on LinkedIn IG: @meatlessfuture_jp @meatlessfuture_us @azabufoods Maxi on LinkedIn IG: https://www.instagram.com/haeppy.candy/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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#184 -Distributor Spotlight: Karen Slusher of Azure Standard 45:32

8 gün önce45:32

45:32

In this episode of the Startup CPG Podcast , Daniel Scharff sits down with Karen Slusher, Chief Experience Officer of Azure Standard, to explore how this unique distributor is transforming the CPG industry. Karen shares Azure's mission-driven approach to supporting emerging and independent brands, with a focus on sustainability, transparency, and innovative distribution models like buying clubs and partnerships with independent stores. Karen dives into Azure’s family-owned ethos, its commitment to clean, organic, and non-GMO products, and how they help brands grow without compromising their values. You’ll also hear about the personal touches that set Azure apart, from collaborative relationships with vendors to creative solutions like backhauling and affordable promotional opportunities. Plus, Karen gives insights into the booming demand for bulk products, the benefits of carob as a chocolate alternative, and how Azure stays true to its roots while continuing to grow. If you’re a brand looking to make a meaningful impact in the market—or just curious about how Azure operates with heart and integrity—this episode is a must-listen! Listen in as they share about: Azure Standard’s Unique Business Model Azure’s Mission & Values Benefits for Emerging Brands Logistics & Cost Savings for Brands Azure’s Customer Base & Shopping Experience Trade Show & Brand Partnerships Azure-Owned Brands: Missy J’s Carob How Brands Can Join Azure Standard Episode Links: Website: https://www.azurestandard.com/ LinkedIn: https://www.linkedin.com/in/karenthompsonslusher Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
Founder Feature: Akua Boakye Okunseinde of Karité 40:26

12 gün önce40:26

40:26

In this episode of Startup CPG, Grace Kennedy sits down with Akua Boakye Okunseinde, one of the co-founders of Karité, a skincare brand rooted in the power of shea butter. Akua shares the inspiring story of how she and her two sisters—each with distinct professional backgrounds—came together to build a brand that blends Ghanaian heritage with dermatologist-backed skincare. Akua shares the brand’s evolution from a passion project to an established business, detailing key milestones such as securing retail partnerships, expanding to Amazon, and conducting clinical testing to validate product efficacy. She also provides insights into the challenges of scaling a beauty brand, the importance of omnichannel distribution, and the role of education in driving consumer engagement. Plus, Akua discusses Karité’s commitment to ethical sourcing through women-led cooperatives in Ghana, reinforcing the brand’s dedication to quality and impact. If you're an entrepreneur looking for insights on brand differentiation, breaking into retail, and building a mission-driven business, this episode is packed with valuable lessons. Listen now! Listen in as they share about: About Karité Retail vs. Direct-to-Consumer (DTC) Strategy Amazon & E-Commerce Expansion Marketing & Brand Awareness Clinical Testing & Product Differentiation Challenges & Lessons Learned Product Expansion & Future Plans Episode Links: Website: https://www.mykarite.com/ Instagram: https://www.instagram.com/mykarite LinkedIn: https://www.linkedin.com/in/akua-boakye-okunseinde-345a7412/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
#183 - How AI is Helping CPG Brands with Lentiful and FocusFuel 45:30

15 gün önce45:30

45:30

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space. Ben shares how AI tools like Claude have revolutionized his email marketing, product development, and even customer insights, helping him craft better messaging, streamline operations, and identify key customer trends. He reveals how AI helped Lentiful optimize its product formulations, enhance email engagement, and even uncover celebrity customers. Daniel Herz explains how FocusFuel has used AI from day one—starting with name and branding ideation, all the way to email marketing, prospecting, and even investor pitch decks. He highlights how AI acts as a “CMO in your pocket,” optimizing marketing strategies, refining consumer targeting, and speeding up decision-making. Together, they discuss the power of AI in making small teams more efficient, the importance of human oversight, and where AI is headed in the CPG industry. Whether you're a startup founder or just AI-curious, this episode is packed with actionable insights on how to leverage AI for your brand’s success. If you'd like to submit how you're using AI or for another call-in episode click the form here https://bit.ly/cpgstories Listen in as they share about: AI for Marketing & Email Copywriting AI for Customer Insights & Database Analysis AI for Sales Prospecting & Retail Strategy AI for Product Development & Formulation AI for Operations, Admin, and Legal Tasks The Future of AI in Business Episode Links: Ben Bacon Website: https://eatlentiful.com/ LinkedIn: https://www.linkedin.com/in/benjaminpbacon/ Daniel Herz Website: https://thefocusfuel.com/ LinkedIn: https://www.linkedin.com/in/daniel-herz/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
Founder Feature: Breanna and Jared Golestani of Kokada 41:42

19 gün önce41:42

41:42

In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Breanna and Jared Golestani, the co-founders of Kokada, to discuss their journey from a kitchen experiment during the pandemic to launching a nationally distributed brand. As a husband-and-wife duo, they share how their love for food (and each other) led to the creation of their delicious coconut-based spreads and snacks. Breanna and Jared dive into the origins of Kokada, inspired by Breanna’s experiences playing volleyball for the Jamaican national team and her passion for creating a low-sugar, coconut-based treat. They recount their early days at farmers’ markets, their big break winning the NOSH Pitch Slam, and how they navigated funding, scaling, and building a supply chain—including working with international co-packers. They also highlight their new product launch, Kokada Dunks, a better-for-you twist on nostalgic snack packs. They discuss retail strategy, the importance of in-store demos, balancing growth with sustainability, and lessons learned in securing financing without compromising their long-term vision. Tune in now! Listen in as they share about: Origins & Inspiration for Kokada Scaling & Expansion Strategy Challenges in Supply Chain & Inventory Management Marketing & Driving Sales in Retail Funding & Financial Approach New Product Launch: Kokada Dunks Advice for Other Founders Episode Links: Website: https://kokada.com/ LinkedIn: https://www.linkedin.com/in/breanna-atkinson-golestani-588136b7/ LinkedIn: https://www.linkedin.com/in/jared-golestani/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
BONUS: 2025 Shelfie Awards are Here! 36:10

21 gün önce36:10

36:10

In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive deep into The Shelfie Awards, the biggest free awards program for emerging CPG brands. Now in its fifth year, the Shelfies offer small brands valuable visibility, credibility, and connections with retailers & media. They break down everything about the Shelfies —how they began, why they matter, and how they can help brands gain exposure. They also cover the judging process, what makes a winning product, and tips for applying. Plus, they introduce the new Sustainability Shelfies Award, sponsored by Green Spoon Sales, and share success stories of past winners who landed retailer deals and media coverage. Five years ago, Startup CPG began conducting the first and only awards program specifically for emerging CPG brands: The Shelfie Awards. The Shelfie Awards’ goal is to give exceptional small CPG brands an opportunity to be seen, and get recognition they deserve. The Shelfies eliminate typical hurdles involved in awards applications, creating opportunities for brands in their earliest stages. The Shelfies recognize + celebrate next-level product innovations, inspiring brand stories, and packaging that stops us in our tracks — we can’t wait to see what tricks you have up your CPG sleeves this year! Everything You Need to Know to Apply: Applications and product samples are accepted on a category-specific basis, based on month, starting on February 1st and ending on May 31st, 2025 (refer to shelfies guide for the full list of categories). Once you’ve noted your brand’s category month, prepare your samples accordingly for our judges. You’ll need to send in your application and product samples during your category month to be considered. Check out our official Shelfies guide Check out Shelfies Finalists & Winner of 2024 Listen in as they share about: Purpose of the Shelfie Awards The Evolution of the Shelfie Awards Judging Process The Impact of the Shelfie Awards Application Process & Timeline Community & Exposure Benefits Episode Links: Kiki on LinkedIn Patricia on LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
#182 - Rewind: How to Crush Expo West 56:32

23 gün önce56:32

56:32

Let’s rewind, refresh, and get you ready for this year’s Expo West! 🎉 This episode originally aired in February 2024, but trust us—the insights are still absolute gold. Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity. From prep hacks to pitch perfection, discover how to wow potential buyers. Master booth setup, keep samples fresh, and ace networking using LinkedIn and CPG Slack. Know the advanced strategies like the "buyer pick 'n roll," stand out in the crowd, and get tips on chasing down a buyer in the aisle. Whether you're a pro or a rookie, this episode gives you expert advice, anecdotes, and actionable strategies that can elevate your trade show adventure. Tune in now! Listen in as Matt, Pierre and Clara share about: Preparation and Goal-Setting Engaging Attendees with Concise Pitches Booth Planning and Fresh Samples Active Engagement and Decoy System Networking and Grant Opportunities Sample Distribution and Engagement Effective Post-Show Follow-ups Networking with Distributors Booth Design and Confidence Booth Management Strategies Protecting Energy and Handling Criticism Utilizing Brokers Business Card Strategies Episode Links: Matt Levine’s Website Matt Levine’s LinkedIn Clara’s Website Clara’s LinkedIn Pierre’s Website Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
Founder Feature: Ehime Eigbe-Akindele of Sweet Kiwi 34:43

26 gün önce34:43

34:43

In this episode of The Startup CPG Podcast , Grace Kennedy chats with Ehime Eigbe-Akindele, founder of Sweet Kiwi, a frozen whipped Greek yogurt brand that combines functional nutrition with irresistible taste. Ehime shares her inspiring journey from working in bankruptcy litigation at Citigroup to creating a delicious and nutritious product. She talks about her leap into entrepreneurship, the pivotal moments that shaped Sweet Kiwi, and how she turned an idea from her home kitchen into a product featured in major retailers like Whole Foods. Ehime dives into the challenges of scaling a frozen product, the importance of branding and customer connection, and the lessons learned from navigating retail negotiations. She also discusses the value of building strong retailer relationships, the impact of rebranding, and the innovative collaborations Sweet Kiwi is pursuing—like their upcoming Smurfs-inspired product launch. Tune in to learn how Ehime is building a brand that's not only delicious but also impactful for communities! Listen in as they share about: Background of Sweet Kiwi Early Journey and Challenges Retail Strategy and Lessons Scaling the Brand Rebranding and Customer Insights Team and Growth Management Vision for 2025 and Beyond Advice for Founders Episode Links: Website: https://www.sweetkiwi.com/ LinkedIn: https://www.linkedin.com/in/theehime/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
Bonus: Tariffs 101 with Aaron Alpeter 23:39

27 gün önce23:39

23:39

In this bonus episode of The Startup CPG Podcast, Daniel Scharff sits down with supply chain expert Aaron Alpeter, founder of Izba, to break down the latest tariff changes and what they mean for CPG brands. With new tariffs potentially impacting goods from Mexico, Canada, and China, Aaron explains the potential ripple effects on supply chains, pricing, and business strategies. From understanding the true objectives behind these tariffs to exploring practical steps brands can take—like tariff engineering, cost sensitivity analysis, and alternative sourcing—this episode offers a crucial deep dive into a rapidly evolving situation. Listen in as they share about: Purpose of the Tariffs Tariff Rates Effect on Foreign Brands Selling in the U.S. Immediate Impact on Businesses Business Strategies to Adapt Future of the Tariffs Episode Links: Website: https://www.izba.co/ LinkedIn: https://www.linkedin.com/in/aaron-alpeter/?originalSubdomain=ca Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
#181 - Buyer Spotlight: John Lane, Category Manager at Raley's 45:12

29 gün önce45:12

45:12

In this episode of the Startup CPG podcast, Daniel Scharff is joined by John Lane, Category Manager for Snacks & Commercial Bread at Raley's, a division of The Raley's Companies (formerly Pantry buyer), to explore the evolving grocery landscape and the secrets behind Raley's success as a trusted grocery store chain for nearly 90 years. John shares his journey from bagging groceries to leading category management, insights into Raley's health-focused initiatives, and strategies for balancing legacy brands with emerging market entrants. Discover actionable advice for startups on standing out in the crowded grocery market, the importance of passion and planning in brand pitches, and how Raley's is shaping the future of healthy snacking. Don’t miss this insightful conversation—tune in now and follow the Startup CPG podcast for more episodes like this! Listen in as they share about: Overview of Raley’s Health and Wellness Initiatives Industry Trends and Snack Innovations Balancing Legacy and Emerging Brands Supporting Brands at Raley's Success Stories in Product Launches Networking and Trade Shows Episode Links: Website: https://www.raleys.com/ LinkedIn: https://www.linkedin.com/in/johnlane-raleys/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
Founder Feature: Brian Bethke of BEAR Maple Farms 37:37

5 weeks önce37:37

37:37

In this episode of The Startup CPG Podcast , Grace Kennedy sits down with Brian Bethke, founder of BEAR Maple Farms and winner of the 2024 Shelfie Award in the drink category. Brian shares his inspiring journey from building amplifiers for rock legends like Pearl Jam and Lenny Kravitz to creating a one-of-a-kind functional beverage featuring ginseng and maple water. Discover how BEAR Maple Farms combines the natural sweetness of maple water with the adaptogenic power of sustainably grown ginseng to deliver a refreshing, caffeine-free energy boost. Brian opens up about the challenges and triumphs of launching a CPG brand, the pivotal moments that shaped his entrepreneurial journey, and how critical feedback led to a transformative rebrand. Whether you're an aspiring entrepreneur or simply a fan of innovative beverages, this episode is packed with insights on building a team, navigating the CPG industry, and creating a product that’s good for the mind, body, and planet. Tune in to hear Brian’s story and learn how BEAR Maple is expanding nationally in 2025! Listen in as they share about: BEAR Maple Farms Origin Story Product Development Branding and Marketing Sales and Distribution Strategy Mentorship and Networking Community and Support Advice to Entrepreneurs Plans for 2025 Episode Links: Website: https://drinkbearmaple.com/ LinkedIn: https://www.linkedin.com/in/brian-bethke/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
#180 - Meet the Startup CPG Editor: Caitlin Bricker 38:37

5 weeks önce38:37

38:37

In this episode of the Startup CPG podcast, Daniel Scharff welcomes Caitlin Bricker, editor at Startup CPG, to dive into her journey from food service to retail buying and now to the editorial world. Caitlin shares her passion for finding purpose-driven brands, her insights into the evolving CPG ecosystem, and her unique perspective shaped by personal and professional experiences—including transformative moments that have influenced her approach to life and work. They discuss Caitlin’s role at Startup CPG, her commitment to highlighting innovative brands, and her favorite discoveries like Jubilee’s no sugar added, kid-friendly milk. From community events to virtual mixers and upcoming initiatives like the Grocery Run series, Caitlin reveals what makes Startup CPG’s ecosystem such a vibrant space for emerging brands. Whether you're a founder, a buyer, or just curious about the behind-the-scenes of the CPG world, this episode is packed with inspiration and actionable takeaways. Listen now! 📣 Want to get involved? Join the Startup CPG Slack community, explore free resources, and connect with like-minded innovators. Visit startupcpg.com and follow us for updates on upcoming events and initiatives. Don't miss this chance to level up your CPG journey! Listen in as they share about: Caitlin’s Role at Startup CPG Daily Work and Observations Personal and Professional Journey CPG Ecosystem and Philosophy CPG Community and Mission Events and Community Engagement Favorite Brands and Trends Team Dynamics and Outlook Advice for Brands and Community Members Episode Links: LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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Founder Feature: Jana Goodbaum of Happy Wolf 38:35

6 weeks önce38:35

38:35

In this episode of The Startup CPG Podcast , Grace Kennedy chats with Jana Goodbaum, co-founder of Happy Wolf, a snack company revolutionizing toddler and kids' snacks with their "wildly simple" refrigerated bars. Jana shares her journey from advertising executive to entrepreneurial mom, driven by the frustration of limited healthy snack options for her child. Discover how Jana and her co-founder, Derek, navigated challenges like product development, sourcing allergen-free ingredients, finding the perfect co-packer, and educating consumers about their innovative refrigerated snack bars. Jana also dives into the importance of strategic branding, leveraging influencers, building a passionate community, and their milestone launch in Whole Foods. Tune in to hear how Happy Wolf is reshaping the kids' snack market, the trends driving clean eating innovation, and Jana's insights for startups entering retail and trade shows like Expo West. Don’t miss this inspiring episode. Tune in now! Listen in as they share about: Happy Wolf Overview and Founding Story Product Development Branding and Marketing Retail and Distribution Community and Social Media Advertising and Promotions Future Goals Episode Links: Website: https://happywolf.com/ Instagram: @happywolfsnacks LinkedIn: https://www.linkedin.com/in/janagoodbaum/?originalSubdomain=ca Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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#179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods 33:13

6 weeks önce33:13

33:13

In this episode of the Startup CPG podcast, Daniel Scharff dives into the strategies and challenges of bootstrapping with three inspiring founders who have transformed bold ideas into thriving businesses—all without outside funding. Ryan Hansen, co-founder of Hazards Hop Water, shares how he scaled a six-figure non-alcoholic beverage brand by targeting unique markets and forging key partnerships. Carrie Sporer, co-founder of SWAIR Hair, reveals how she’s redefining hair care for fitness enthusiasts with her innovative showerless shampoo, all while navigating co-founder dynamics and scaling with strategic funding choices. Ketan Vakil, founder of Gourmend Foods, discusses his mission to revolutionize gut-friendly gourmet products and shares lessons on building a loyal customer base and staying lean through production challenges. These founders share valuable insights on navigating the challenges of bootstrapping, scaling effectively, and staying true to their vision. Listen now to learn the secrets behind their success and get inspired to tackle your next big idea! To submit your brand for a future call-in episode: https://bit.ly/cpgstories Listen in as they share about: Ryan Hansen - Hazards Hop Water - Hazards Hop Water Overview -Bootstrapping Strategy - Revenue and Sales - Future Plans Carrie Sporer - Swear Hair - Swear Hair Overview - Bootstrapping Strategy - Funding Experience - Future Plans Ketan Vakil - Gourmend Foods - Gourmand Foods Overview - Bootstrapping Approach - Challenges & Key Strategies - Achievements - Future Plans Episode Links: Ryan LinkedIn: https://www.linkedin.com/in/ryan-hansen-mba-72795a56/ Website: https://hazardshopwater.com/ Carrie LinkedIn: https://www.linkedin.com/in/carriesporer/ Website: https://www.swairhair.com Ketan LinkedIn: https://www.linkedin.com/in/ketanvakil/ Website: https://www.gourmendfoods.com Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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Founder Feature: Becca Wright of Piedmont Pennies 36:04

7 weeks önce36:04

36:04

In this episode of The Startup CPG Podcast , Grace Kennedy sits down with Becca Wright, the founder of Piedmont Pennies, to discuss the journey of turning a cherished family recipe into a thriving business. Becca shares the story behind her signature bite-sized cheesy biscuit crackers, inspired by her granddad’s recipe from North Carolina, and how she transitioned from corporate America to starting her own business. Learn about the challenges and success of bootstrapping a CPG brand, navigating manufacturing processes, scaling while maintaining quality, and finding unique retail opportunities that align with the brand's identity. Becca also opens up about the joys of building a team, creating meaningful connections with employees, and staying true to her vision despite the pressures of the industry. Whether you’re curious about the ins and outs of manufacturing, retail expansion strategies, or the emotional highs and lows of entrepreneurship, this episode offers a candid, inspiring look at the hustle behind Piedmont Pennies. Plus, don’t miss Becca’s tips on staying grounded and building a business with heart. Join us for this conversation, and don’t forget to check out Piedmont Pennies at piedmontpennies.com . Use code STARTUPCPG for 15% off your order and support small businesses! Listen in as they share about: Inspiration and Founding Story of Piedmont Pennies Manufacturing Process Retail Expansion and Marketing Bootstrapping and Funding Company Values Customer Engagement Community and Support Future Goals Episode Links: Website: https://piedmontpennies.com/ LinkedIn: https://www.linkedin.com/in/beccajordanwright/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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#178 - Buyer Spotlight: Sean Goldsmith, The Zero Proof (DTC Non-Alc Retail) 37:38

7 weeks önce37:38

37:38

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Sean Goldsmith, co-founder of The Zero Proof, the largest online direct-to-consumer retailer of adult non-alcoholic beverages. Sean shares insights into the booming non-alcoholic beverage market, exploring trends like Dry January, the rise of wellness-driven consumer habits, and the intersection of non-alcoholic options with broader societal shifts such as Ozempic's impact on cravings. They discuss the key demographics driving growth in the space, the unique appeal of non-alcoholic beers, wines, and spirits, and the occasions that make these drinks a special choice. Sean also dives into The Zero Proof’s journey, from its humble beginnings as a blog to becoming a dominant platform in the industry, and how the company collaborates with brands to bring exceptional products to consumers. Tune in to hear Sean’s bold predictions for the future of non-alcoholic beverages, practical advice for brands looking to partner with The Zero Proof, and his personal vision for making non-alcoholic options a staple in every consumer’s life! STARTUPCPG15 for 15% off at thezeroproof.com Listen in as they share about: The Zero Proof Business Model Working with Zero Proof Dry January and Market Trends Consumer Behavior Business Trends and Growth Cultural Observations Consumer Motivations Event Participation and Industry Presence Future Predictions Episode Links: Website: https://thezeroproof.com/ LinkedIn: https://www.linkedin.com/in/sean-goldsmith-480b184/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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Founder Feature: Nikki Seaman of Freestyle Snacks 29:43

8 weeks önce29:43

29:43

In this episode of The Startup CPG Podcast, Grace Kennedy welcomes Nikki Seaman, founder and CEO of Freestyle Snacks, to discuss the journey behind reimagining olives as a premium, convenient snack. Nikki shares her inspiration for launching Freestyle Snacks during the pandemic, identifying a gap in the market for fresh, flavorful olives packaged for modern, on-the-go lifestyles. From early product development to navigating over 200 co-packer rejections, Nikki provides a behind-the-scenes look at building a CPG brand from the ground up. Discover how her data-driven approach, innovative packaging, and strategic focus on diverse channels like grocery, hospitality, and even Delta Air Lines snack boxes have contributed to the brand’s success. If you’re curious about the intricacies of product design, scaling into retail, and creating a snack that stands out in a crowded market, this episode is packed with valuable insights. Listen in as they share about: Introduction to Freestyle Snacks Challenges in Early Development Product Development Go-to-Market Strategy Unique Brand Positioning Expansion and Key Channels Trends and Market Fit Episode Links: Website: https://www.freestylesnacking.com/ LinkedIn: https://www.linkedin.com/in/nikki-seaman/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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#177 - Finding Your Co-Man: Lance Schwarzkopf of Copack 56:50

8 weeks önce56:50

56:50

In this episode of the Startup CPG podcast, Daniel Scharff and Lance Schwarzkopf take us behind the scenes of launching a food or beverage product. They break down the complexities of working with contract manufacturers, or "co-mans," to transform a concept into a market-ready product. Daniel and Lance share essential steps for emerging brands, from developing and protecting proprietary formulas to sourcing quality ingredients and securing critical documentation, like a process authority letter. They provide practical advice on finding a co-man - from the pre-work and product development that happens prior, to finding out the options, to outreach strategy, building effective co-man relationships, managing ingredient and packaging orders, and setting up agreements to ensure smooth production flow. Emphasizing the importance of communication, strategic planning, and proactive relationship management, Daniel and Lance offer valuable insights into overcoming production challenges and avoiding common industry pitfalls. Tune in to learn how to streamline your path to a successful launch! If you're ready to take your product from concept to market, don’t miss this episode and be sure to subscribe for more expert advice! Check out their co-man list via their website copack.net To inquire about their discounted search for Startup CPG community brands, email lance@copack.net and mention the Startup CPG rate! Listen in as they share about: Preparation Before Approaching Co-Manufacturers Sourcing Industrial Ingredients The Role of a Product Specification Document Process Authority and Shelf Life Studies Finding and Engaging a Co-Manufacturer Considerations for Hiring a Co-Man Search Partner Challenges in Co-Man Communication Initial Steps and Planning Contracts and Agreements Importance of QA and Benchmarks Production Day and Quality Control Warehousing and Distribution Resources and Support for Brands Episode Links: Website: http://copack.net/ Email: lance@copack.net LinkedIn: https://www.linkedin.com/in/lanceschwarzkopf/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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Founder Feature: Val Emanuel of Rif Care 37:16

9 weeks önce37:16

37:16

In this episode of the Startup CPG podcast , Grace Kennedy sits down with Val Emanuel, the inspiring co-founder of Rif Care, a two-year-old feminine care brand that prioritizes sustainability and wellness. Val shares the journey behind Rif Care's creation, from identifying gaps in the market for elevated, eco-friendly period products to overcoming challenges in manufacturing and scaling the business. She opens up about her diverse career path, the importance of sustainability in product innovation, and the invaluable lessons learned from working at iconic companies like GOOP. Val delves into key entrepreneurial insights, including building a retail presence with brands like Erewhon, leveraging TikTok and social media for growth. She also highlights the realities of being a female founder of color, the role of grant funding, and the value of accelerators in driving business growth. Plus, Val shares practical advice on scaling a team, pursuing grants, and preparing for Riff Care’s 2025 goals, which include expanding retail partnerships and surpassing $1 million in sales. Don’t miss these actionable insights on navigating the CPG industry and building a sustainable brand —tune in now! Listen in as they share about: Origins of Riff Care Early Challenges and Launch Funding and Growth Strategies Marketing and Sales Identifying Market Gaps Marketing and Sales Strategies Challenges as a Founder Future Plans for 2025 Advice for Founders Episode Links: Website: https://rifcare.com LinkedIn: https://www.linkedin.com/in/valemanuel/ Instagram: malibumama__ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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#176 - Startup CPG’s 2024 Year in Review 49:59

9 weeks önce49:59

49:59

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Patricia Menegoto, Head of Marketing and Community at Startup CPG, to reflect on a transformative year for the community and discuss ambitious plans for the future. Together, they recount the milestones of 2024, from hosting dedicated sections at trade shows, events in 17+ cities, building partnerships such as the GNC "Next Big Thing" initiative and the expansion of the Further platform supporting female-founded brands. Key topics include the success of in-person networking events, the growing impact of the Shelfie Awards, and how Startup CPG seeks to help emerging brands gain visibility and access to key retailers and investors. They also explore exciting initiatives planned for 2025, aimed at further strengthening the community and driving meaningful connections between founders, retailers, and industry leaders. Listen in as they share about: Reflections on Startup CPG’s Growth and Achievements Community Engagement and Support Notable Highlights from 2024 Key Initiatives and Partnerships Vision for 2025 and Beyond Episode Links: LinkedIn: https://www.linkedin.com/in/pmenegoto/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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Founder Feature: Spencer Hoddeson, Gay Water 40:11

10 weeks önce40:11

40:11

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Spencer Hoddeson, the CEO of Gay Water. They delve into the inspiration behind creating Gay Water, a mission-driven brand that is aiming to increase representation for the queer community in the alcohol space. With a rich background in media and tech, Spencer shares his journey of developing Gay Water, highlighting the personal experiences and meaningful conversations that shaped the brand. They explore the challenges of entering a competitive market and how Spencer's commitment to vibrant packaging and purpose-driven marketing has struck a chord with millennial and Gen Z consumers. Spencer candidly discusses overcoming founder-related stresses like imposter syndrome through prioritization, stress management techniques, and the power of positive customer feedback. Discover how Gay Water is making waves in the beverage industry through strategic branding and a deep commitment to community representation. Tune in now!! Listen in as they share about: Product Details of Gay Water Brand Inspiration, Mission, Development and Impact Challenges and Learnings Marketing Strategies Sales and Distribution Growth and Expansion Future Plans Episode Links: Gay Water’s Website Gay Water’s Instagram Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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#175 - E-Comm Wizards: David Fudge of Aplós 58:08

10 weeks önce58:08

58:08

In this episode of the Startup CPG podcast, Daniel Scharff sits down with David Fudge, co-founder of Aplós, to discuss the journey of building a premium non-alcoholic spirits brand. David shares insights from his time leading brand at Bonobos, where he helped pioneer the direct-to-consumer model, and how those experiences informed his approach to creating Aplós—a brand redefining the cocktail experience without compromise. They explore the growing non-alcoholic beverage market, the importance of thoughtful branding, and how Aplós balances innovation and tradition with the help of renowned mixologist Lynette Marrero. David provides actionable strategies for scaling an e-commerce business, including influencer partnerships, creative optimization, and leveraging AI tools to stay ahead in a competitive landscape. David also reflects on lessons learned from both successes and missteps, offering actionable advice for aspiring founders looking to carve out a space in competitive markets. Whether you're interested in building a brand, excelling in e-commerce, or creating a product that stands the test of time, this episode is packed with valuable takeaways. Don’t miss this engaging conversation with one of the most thoughtful minds in CPG —tune in now! Listen in as they share about: The Vision and Product Development of Aplós The Evolution of the Non-Alcoholic Beverage Market Branding and Marketing Strategy E-commerce Strategies Notable Challenges and Low ROI learnings Tools and Recommendations Advice for Entrepreneurs Episode Links: Website: https://www.aplos.world/ LinkedIn: https://www.linkedin.com/in/dwfudge/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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Founder Feature: Joseph Rotondo of Smearcase 38:00

11 weeks önce38:00

38:00

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Joseph Rotondo, founder & CEO of Smearcase, the innovative brand behind the world’s first frozen cottage cheese. Joseph recounts his journey from a post-workout craving to the creation of a protein-packed dessert that’s disrupting the traditional ice cream market. Joseph shares his insights into building a category-defining product, the strategic importance of branding, and the lessons learned while navigating the challenges of the consumer packaged goods industry. He offers a behind-the-scenes look at Smearcase’s rapid ascent, from local New York roots to its ambitious expansion plans for 2025, including new markets on the West Coast. Discover how Smearcase is paving the way for innovation in the dairy industry and redefining what healthy indulgence can look like. Don’t miss this deliciously inspiring episode—tune in now! Listen in as they share about: Origin and Concept of Smearcase Inspiration and Creation Branding and Market Positioning Market Entry and Growth Challenges and Lessons Customer and Industry Response Future Goals Episode Links: Website: https://eatsmearcase.com LinkedIn: https://www.linkedin.com/in/josephrrotondo/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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#174 - Buyer Spotlight: Heidi Traore and Jeanette Bloss, National Co+op Grocers 58:46

11 weeks önce58:46

58:46

In this episode of the Startup CPG podcast, Daniel Scharff chats with Heidi Traore, Supplier Relationship Development Manager, and Jeanette Bloss, Category Manager, from NCG (National Co+op Grocers). Together, they provide an in-depth look at NCG’s role as a powerful partner for natural channel brands and co-op grocery stores. Heidi breaks down what NCG is and how it functions as a secondary cooperative, helping hundreds of co-ops across the country thrive through centralized procurement, retail services, and retail development. Meanwhile, Jeanette offers invaluable insights into the world of category management, including how brands can position themselves for success during NCG’s formal category reviews, the importance of data, and identifying opportunities that align with emerging trends. From navigating distributor relationships with UNFI, to understanding the power of promotions like co-op deals and coupons, to the booming interest in dumplings, mocktails, and mushroom-based products. Heidi and Jeanette also share what they look for in brands, tips on smart outreach, and how NCG fosters true partnerships to drive long-term success. Ready to take your brand to the next level? Tune now! Listen in as they share about: NCG (National Co+op Grocers) Overview Opportunities for Brands at NCG The Process for Brands to Partner with NCG Trends and Category Insights What NCG Looks for in Brands Episode Links: Website: https://www.ncg.coop/ Jeanette’s LinkedIn: https://www.linkedin.com/in/jeanette-bloss-aa2814149/ Heidi’s LinkedIn: https://www.linkedin.com/in/heiditraore/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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Founder Feature: Caroline Howard Walker Brothers 35:20

12 weeks önce35:20

35:20

In this episode of the Startup CPG podcast, Grace Kennedy chats with Caroline Howard, one of the co-founders of Walker Brothers, a kombucha brand crafting both non-alcoholic and hard kombucha. Caroline shares the story behind Walker Brothers’ inception, including how a family scoby and a shared passion for beverages sparked the brand’s journey. She dives into the creative process behind their clean, modern branding, the challenges of scaling production, and the strategic decision to brew in-house for superior flavor. Caroline also discusses the dual-pathway distribution strategy they’ve developed for their alcoholic and non-alcoholic product lines, how collaborations with brands like Rishi and Counter Culture Coffee have elevated their offerings, and what it takes to grow in highly competitive retail and regional markets. With Texas and Colorado on their radar, Walker Brothers continues to expand while staying true to their ethos of bridging kombucha culture and craft beverage communities. If you’re curious about raising capital, the importance of grassroots marketing, and building a brand that resonates with today’s thoughtful consumers, this episode is packed with valuable insights. Tune in now to learn how Walker Brothers is redefining kombucha! Listen in as they share about: Walker Brothers Origin Story Product Details Distribution Strategy Branding and Packaging Marketing Approach Collaborations and Innovations Outlook and Vision Advice for Entrepreneurs Episode Links: Website: https://drinkwalkerbrothers.com/ LinkedIn: https://www.linkedin.com/in/carolinesessomshoward/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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#173 - The Food Investors: Capital for Emerging CPGs 1:02:43

12 weeks önce1:02:43

1:02:43

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by a distinguished panel of investors, including Greer Tessler (Founding Partner at Simple Food Ventures), Daniel Faierman (General Partner at Habitat Partners), Carolyn Simmons (Partner at Melitas Ventures), and Andrew Reynolds (Co-Founder & General Partner at RCV Frontline). Together, they provide an in-depth exploration of the current fundraising environment for CPG brands, discussing realistic valuations, funding strategies for pre-seed and seed stages, and the nuances of engaging with angel investors versus institutional funds. The panel offers expert insights on investor expectations, from gross margin benchmarks to profitability strategies and the critical role of founder resilience. They also examine key industry trends, including the growth of better-for-you products, protein-enriched innovations, and clean-label global cuisines, while highlighting how founders can effectively differentiate themselves through strategic pitches, trust-building, and leveraging professional networks. They conclude with rapid-fire pitches from emerging brands and real-time feedback from the panel, making it a valuable resource for founders and industry professionals. Don’t miss this deep dive into the minds of top CPG investors—tune in now! Listen in as they share about: Fundraising Environment Metrics and Margins Trends of Interest Raising Funds Investment Criteria Investor Expectations Pitching to VCs Q&A and Brand Pitches How to Approach VCs Episode Links: Greer LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/ Daniel LinkedIn: https://www.linkedin.com/in/daniel-faierman/ Carolyn Simmons LinkedIn: https://www.linkedin.com/in/carolynsimmons/ Andrew Reynolds LinkedIn: https://www.linkedin.com/in/areynolds720/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

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Founder Feature: Katie Lefkowitz of Harken Sweets 34:06

13 weeks önce34:06

34:06

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Katie Lefkowitz, founder of Harken Sweets, about her journey from concept to creating a successful better-for-you candy brand. Katie shares how her personal health journey inspired the development of candy bars infused with superfoods like dates and oats, offering healthier alternatives to traditional sweets. Katie covers Harken’s rapid expansion from a local launch in New York City to distribution in over 4,000 stores nationwide, including Walmart and Safeway, within just one year. Katie explains the challenges of product development, scaling manufacturing, and managing cash flow as a bootstrapped business. She also provides actionable advice for founders on navigating retail relationships, trade shows, and building an engaged community through social media. Katie also highlights her strategic approach to operations, the importance of persistence, and how her team is preparing for further innovation and growth in 2025. This episode provides valuable insights for entrepreneurs in the CPG space looking to scale effectively while maintaining brand focus. Listen now! Listen in as they share about: Katie’s Journey to Founding Harken Sweets Product Development Challenges Early Launch Strategy Marketing and Growth Operations and Cash Flow Personal and Team Dynamics Future Plans and Advice for Entrepreneurs Episode Links: Website: https://harkensweets.com/ LinkedIn: https://www.linkedin.com/in/katielefkowitz/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

The Startup CPG Podcast

1
#172 - Ops Talk: 5 Things Brands Get Wrong 37:44

13 weeks önce37:44

37:44

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, to tackle the five biggest mistakes brands make in operations—and how to avoid them. Jamie shares why "planning for the unexpected" isn’t just a saying, it’s a survival tactic, and explains how treating your co-manufacturer like a real partner can save you from production headaches. They also dive into the messy world of ramping up new equipment, keeping quality in check after launch, and knowing when to call in a consultant to save time, money, and sanity. If you’re navigating the wild world of CPG production, don’t miss Jamie’s top tips for keeping operations on track. Tune in and subscribe for more essential insights! Reach out to the Catapult team: https://bit.ly/catapultcpg Listen in as they share about: Preparing for inevitable delays Building a productive co-manufacturer relationship Managing production ramp-up and quality control Smart strategies for using consultants Community and Resource Sharing Episode Links: Website: https://catapultserv.com/ LinkedIn: https://www.linkedin.com/in/fvmh97c/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

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