Should you use micro-conversions in Google Ads?

Inside Google Ads with Jyll Saskin Gales

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İçerik Jyll Saskin Gales tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jyll Saskin Gales veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

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Action Academy | Replace The Job You Hate With A Life You Love

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1 yıl önce 13:31

MP3•Bölüm sayfası

What are micro-conversions?
Why do micro-conversions matter?
How to use micro-conversions to improve Google Ads performance?
Do you need to convince clients it's okay to use micro-conversions?
When should you remove micro-conversions?
What are Enhanced Conversions?
Should you use Enhanced Conversion?

Tune in to learn everything you need to know about micro-conversions in Google Ads. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode39

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship
Inside Google Ads course
Become a Google Ads Expert. Get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with Jyll. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode39
Find Jyll on social media
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https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

66 bölüm

#Business #Marketing #Jyll Saskin Gales #Google Ads #Google Advertising #PPC #Pay Per Click #Digital Advertising #Digital Marketing #Facebook Ads #Inside Google Ads

Should you use micro-conversions in Google Ads?

Inside Google Ads with Jyll Saskin Gales

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

What are micro-conversions?
Why do micro-conversions matter?
How to use micro-conversions to improve Google Ads performance?
Do you need to convince clients it's okay to use micro-conversions?
When should you remove micro-conversions?
What are Enhanced Conversions?
Should you use Enhanced Conversion?

66 bölüm

#Business #Marketing #Jyll Saskin Gales #Google Ads #Google Advertising #PPC #Pay Per Click #Digital Advertising #Digital Marketing #Facebook Ads #Inside Google Ads

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Inside Google Ads with Jyll Saskin Gales

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Inside Google Ads with Jyll Saskin Gales

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Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook. To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside Google Ads), she reads an excerpt about Your data segments aka remarketing. Jyll shares the four main types of remarketing, and dives into the first one, which is all about using your website data. Ready to learn how to reach the right audience? Buy the book by searching "Jyll Saskin Gales" on Amazon, or find the full list of localized links at jyll.ca/book Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads. Just in time for the launch of her new book, "Inside Google Ads: Everything You Need to Know About Audience Targeting" (available on Amazon April 16th, 2025), Jyll gives listeners an exclusive sneak peek into her chapter about Custom Segments. She clarifies what custom segments are, how they work, and the four key inputs you can use. Then, she shares one of her big "aha!" moments about the relationship between content targeting and audience targeting through custom segments. Next, Jyll answers one listener's question about custom segments in search campaigns and clarifies their compatibility across different campaign types like Display, Demand Gen, Video, and Performance Max. Finally, she answers an agency owner's question about the best way to leverage website URLs for custom segments. Key topics discussed in this episode: Understanding the definition and usage of custom segments in Google Ads. Exploring the four inputs for creating custom segments: interests, searches, websites, and apps. The relationship between content targeting (topics, placements, keywords) and audience targeting through custom segments. Compatibility of custom segments with different Google Ads campaign types (Display, Demand Gen, Search, Video, PMax). Clarification on using website URLs when creating website-based custom segments. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode63 Buy my book! Inside Google Ads: Everything you need to know about Audience Targeting hits Amazon on Wednesday, April 16th, 2025. This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode63 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on investment compared to broad match, and discussing why the old "phrase match is the middle ground" advice might not hold up anymore. Plus, we're exploring why trying to micromanage exact match through scripts or SKAGs isn't the most effective strategy anymore. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode62 Inside Google Ads course Want an exclusive invitation to the top search marketing conferences in the world... without getting off your couch? Now, Inside Google Ads course members get exclusive access to Jyll's conference presentations from Friends of Search, SMX Munich, MnSearch and more! Yet another reason to join more than 400+ Google Ads practitioners leveling up Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode62 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

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Inside Google Ads with Jyll Saskin Gales

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14 weeks önce19:15

19:15

Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing a framework for layering audiences on Targeting mode with search-based campaign types. Be sure to stay tuned 'til the end of the episode for a new Insider Challenge! Key Topics Discussed: Customer Match Lists Demand Gen Campaigns Sensitive Interest Categories Non-Linear Targeting Creative-Led Targeting Audience Targeting in Search Campaigns Audience Targeting in Shopping Campaigns Audience Exclusion in Search Campaigns You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode51 Google Ads Account Audit Are your Google Ads crumbling? Get a professional Google Ads Account Audit with Jyll! Now with a more affordable pricing tier for small businesses. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode51 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

1
Do I need to set a Target CPA or Target ROAS in Google Ads? 16:06

15 weeks önce16:06

16:06

In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new campaigns, and cautions against the pitfalls of bid limits. Using real-world examples from her coaching practice, she illustrates how high CPCs can actually lead to lower CPAs and increased conversions. Plus, Jyll breaks down how to set an appropriate budget for your maximize conversion campaigns and clarifies the difference between Target ROAS and Maximize Conversion Value. Tune in for everything you need to know about Smart Bidding strategies, setting a Target CPA or Target ROAS, and bid limits. Plus, be sure to stay tuned 'til the end of the episode for a new Insider Challenge! Key Topics: Maximize Conversions vs. Target CPA Target ROAS vs. Maximize Conversion Value How to set a bidding target Why bid limits sabotage Smart Bidding Setting the right budget for new Smart Bidding campaigns You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode50 Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode50 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

1
What is the future of Google Ads with AI? 11:26

16 weeks önce11:26

11:26

You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.) In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on everyone's minds: what is the future of Google Ads with AI? (Ok, AI did write that sentence.) Jyll addresses the concerns raised by listeners like you on TikTok, Threads, Instagram and LinkedIn, providing a four-part answer that covers what you need to know about the future of Google Ads. She explores the convergence of SEO and PPC, the shift from targeting to signals, the increasing importance of audience-based marketing, and the heightened significance of creative in capturing attention. Tune in for a different kind of episode, packed with perspective, predictions and palpaple tips. (AI did not write that last sentence, either. Jyll is unsure whether this is something to be proud of.) You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode49 Meet Jyll and see her speak live this year! Paid Search Association Conference. Feb 12, 2025. Virtual. Free. paidsearch.org Friends of Search conference. Mar 13, 2025. Amsterdam. Paid. friendsofsearch.com SMX Munich conference. Mar 18-19, 2025. Munich. Paid - get 15% off with code JyllSMX15. smxmuenchen.de Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

1
Are Google reps helpful? 36:04

17 weeks önce36:04

36:04

In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying the expertise of your Google rep to understanding the nuances of optimization score and budget recommendations. Plus, they dive into the evolving world of match types, audience targeting, and the power of smart bidding. You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode48 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://tiktok.com/@the_google_pro Find Aaron on social media https://www.youtube.com/@AaronYoungGoogleAds https://www.linkedin.com/in/aaron-young-67b7b02a/…

Inside Google Ads with Jyll Saskin Gales

1
Should you use manual or automated bidding with Shopping campaigns? 13:10

18 weeks önce13:10

13:10

Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success. Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end of the episode for a new Insider Challenge! Key Topics: Manual vs. automated bidding strategies for Shopping campaigns Transitioning to Target ROAS (tROAS) The importance of feed optimization Product exclusions and their impact Categorizing products for better performance You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode47 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode47 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

1
Can you run Google Ads with a small budget? 11:51

19 weeks önce11:51

11:51

In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bid strategy, and why patience is key in the early stages of your Google Ads journey. Listen and learn how to determine if your business is ready to invest in Google Ads. Plus, stay tuned 'til the end of the episode for a new Insider Challenge! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode46 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Coaching Want to learn how to manage your own Google Ads effectively? Book a Google Ads Coaching call with me! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode46 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://tiktok.com/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

1
How many keywords should I put in an ad group in Google Ads? 11:05

20 weeks önce11:05

11:05

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of consolidating keywords, and the rationale behind campaign structuring for different types of clients. Be sure to stay tuned 'til the end of the episode for a new Insider Challenge! Key takeaways from Episode 45: More keywords aren't always better in Google Ads Aim for 5 to 15 keywords per ad group Consolidation can lead to better performance Different products may require different ad group structures Consider budget and bid strategy when structuring campaigns Keywords should not be duplicated in multiple match types Understanding intent is key to keyword grouping You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode45 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads for Beginners course Stop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode45 Find Jyll on social media https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales https://tiktok.com/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

1
How to launch a new product with Google Ads 7:59

21 weeks önce7:59

7:59

In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration. Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highlights the crucial role of compelling ad copy and helpful content in attracting your ideal customer. You can get podcast episode transcripts - and The Insider newsletter - delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship NEW Google Ads Newsletter: The Insider If you liked what you heard in this episode, sign up for The Insider to get exclusive strategies, real-world case studies and actionable tips you won't find anywhere else. Subscribe now for proven tactics delivered to your inbox every Tuesday: https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

Inside Google Ads with Jyll Saskin Gales

1
Should you manage your own Google Ads or hire an agency? 12:27

22 weeks önce12:27

12:27

Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims about proprietary technology and account ownership. Key Topics: DIY vs. Agency management for Google Ads Time and budget considerations Red flags when hiring a Google Ads agency Google rep recommendations and practices Tune in to learn how to make the best decision for your business and avoid common pitfalls. And be sure to stay tuned 'til the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode43 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Coaching Want to learn how to manage your own Google Ads? Book a Google Ads Coaching call with me! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode43 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://tiktok.com/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

1
Will Maximize Conversions bidding inflate my CPCs? 10:37

23 weeks önce10:37

10:37

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost. Key Smart Bidding topics discussed: Manual bidding vs. Smart Bidding for brand search campaigns Maximize Conversions bidding for new Google Ads campaigns Target impression share bid strategy: is it Smart? Plus, be sure to stay tuned 'til the end of the episode to test your skills with a new Insider Challenge! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode42 Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Account Audit Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get Smart Bidding on your side once and for all. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode42 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

Inside Google Ads with Jyll Saskin Gales

1
Should you run Search and Performance Max together? 13:35

24 weeks önce13:35

13:35

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together. We're talking about: Search & Performance Max: Power Pair? Search & Retargeting: Is RLSA still a valid Google Ads strategy? Impression Share & Budget: How to increase or decrease visibility Tune in for your weekly dose of Google Ads strategy, tactics and tips from a Google Ads coach and ex-Googler. Plus, stay tuned until the end of the episode for a new Insider Challenge for you to solve! Mentioned in this episode: Jyll's article about Keyword Prioritization https://www.wordstream.com/blog/keyword-prioritization You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode41 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Inside Google Ads course Master Google Ads, once and for all. Join my course and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode41 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

Inside Google Ads with Jyll Saskin Gales

1
How to optimize a Google Shopping campaign 15:33

25 weeks önce15:33

15:33

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggling campaign and transformed it into a profitable machine, using a fun little system of "Heroes, Kitties, and Doggies" to categorize products. This episode is packed with actionable strategies, including: Analyzing campaign performance: Learn how to identify red flags and areas for improvement in your campaigns. Optimizing for profitability: Discover how to increase your ROAS and decrease your CPA by focusing on the right metrics. The power of patience: See why sticking with your optimization strategy, even when things don't look promising at first, can pay off big time. Strategic categorization: Find out how segmenting your products (or keywords) can help you prioritize your budget and maximize your return on ad spend. You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode40 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Coaching Want to triple your ROAS, just like this business owner? While I can't guarantee similar results, I can guarantee I can help you get to the bottom of the Google Ads challenges you're facing. Let's play Sherock Holmes together on a 1-hour call. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode40 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

Inside Google Ads with Jyll Saskin Gales

1
Should you use micro-conversions in Google Ads? 13:31

26 weeks önce13:31

13:31

What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions! In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like: What are micro-conversions? Why do micro-conversions matter? How to use micro-conversions to improve Google Ads performance? Do you need to convince clients it's okay to use micro-conversions? When should you remove micro-conversions? What are Enhanced Conversions? Should you use Enhanced Conversion? Tune in to learn everything you need to know about micro-conversions in Google Ads. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode39 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Inside Google Ads course Become a Google Ads Expert. Get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with Jyll. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode39 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

Inside Google Ads with Jyll Saskin Gales

1
When is high click-through rate (CTR) a bad thing in Google Ads? 13:40

27 weeks önce13:40

13:40

Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them. She addresses your questions on topics such as hidden search terms, red flags with CTR and CPC metrics, and how to effectively turn your Quality Score into optimizations. Tune in to learn how to optimize your search campaigns and avoid common pitfalls in Google Ads. Plus, stay tuned 'til the end of the episode for a new Insider Challenge to solve! Key Topics discussed: Search term visibility and data availability in search term reports Why a high CTR or low CPC isn't necessarily a good thing How to understand and improve your Quality Score You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode38 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Account Audit Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get your Search struggles fixed at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode38 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

Inside Google Ads with Jyll Saskin Gales

1
Does Performance Max work for lead gen? 10:32

28 weeks önce10:32

10:32

Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll discuss: Key requirements for Performance Max success in lead generation How to use value-based bidding to optimize for lead quality Tips on tracking and managing lead form submissions Strategies to improve your overall lead generation efforts with Google Ads Be sure to stay tuned until the end of the episode for a new Insider Challenge! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode37 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?utm_source=insidegoogleads&utm_medium=sponsorship Inside Google Ads course Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Performance Max for lead generation. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode37 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

Inside Google Ads with Jyll Saskin Gales

1
How should I set up my Google Ads campaign? 10:16

29 weeks önce10:16

10:16

It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time. We discuss: Why you should always start a new Google Ads campaign "without guidance" The truth about Ad Strength and how it impacts (or doesn't impact) your campaign performance How to structure your Google Ads account if you own multiple businesses Plus, there's a new Insider Challenge for you to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode36 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Coaching If you're finding Google Ads overwhelming, you can book a 1-hour call with me. Whether your goal is to set up and plan a new campaign, understand why you're not getting any conversions and fix it, or run through your account together finding opportunities to save wasted ad spend, these are all things we can accomplish on a call together. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode36 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

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Should you use micro-conversions in Google Ads?

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Should you use micro-conversions in Google Ads?