How many keywords should I put in an ad group in Google Ads?

Inside Google Ads with Jyll Saskin Gales

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of consolidating keywords, and the rationale behind campaign structuring for different types of clients.
Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!
Key takeaways from Episode 45:

• More keywords aren't always better in Google Ads
• Aim for 5 to 15 keywords per ad group
• Consolidation can lead to better performance
• Different products may require different ad group structures
• Consider budget and bid strategy when structuring campaigns
• Keywords should not be duplicated in multiple match types
• Understanding intent is key to keyword grouping

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Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship
Google Ads for Beginners course
Stop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode45
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