Which is better: Phrase Match or Exact Match keywords?

Inside Google Ads with Jyll Saskin Gales

Player FM - Internet Radio Done Right

bir yıl önce eklendi

İçerik Jyll Saskin Gales tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jyll Saskin Gales veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Action Academy | Replace The Job You Hate With A Life You Love

1
How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50

52 weeks önce57:50

Daha Sonra Çal

Listeler

Beğen

Beğenildi

57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

1 yıl önce 15:17

MP3•Bölüm sayfası

Exact Match vs. Phrase Match Keywords
Negative Keyword Match Types
Optimizing Google Ads Campaigns
Search Terms Report Analysis
A/B Testing in Google Ads
Budget Allocation and CPA Goals
Troubleshooting Google Ads Performance

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode52
Google Ads Made Easy
Launch your first Google Search campaign in under an hour with this new, FREE miniseries from Jyll! Sign up for free at https://learn.jyll.ca/easy?utm_source=podcast&utm_medium=referral&utm_campaign=episode52
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

66 bölüm

#Business #Marketing #Jyll Saskin Gales #Google Ads #Google Advertising #PPC #Pay Per Click #Digital Advertising #Digital Marketing #Facebook Ads #Inside Google Ads

Which is better: Phrase Match or Exact Match keywords?

Inside Google Ads with Jyll Saskin Gales

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

Exact Match vs. Phrase Match Keywords
Negative Keyword Match Types
Optimizing Google Ads Campaigns
Search Terms Report Analysis
A/B Testing in Google Ads
Budget Allocation and CPA Goals
Troubleshooting Google Ads Performance

66 bölüm

#Business #Marketing #Jyll Saskin Gales #Google Ads #Google Advertising #PPC #Pay Per Click #Digital Advertising #Digital Marketing #Facebook Ads #Inside Google Ads

همه قسمت ها

1
Should you use bid adjustments in Google Ads? 10:46

3 gün önce10:46

10:46

Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll explains Google's customer lifecycle goals features in detail, which you may know as "bid for new customers only" mode. She proposes a practical rule of thumb for when these features might be beneficial. Finally, Jyll answers a philosophical question about the impact of your bidding strategy on Google Ads performance. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode65 Buy my book! Inside Google Ads: Everything you need to know about Audience Targeting is available now on Amazon! This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Go to Amazon in your country and search "Inside Google Ads" to find the paperback and ebook editions. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode65 Join my SMX Master Class: Beyond Search for 6 hours of on-demand training with me based on "Jyll's Triangle of Google Ads Success." https://searchengineland.com/smx/master-classes/topics/google-ads-beyond-search Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Buy my book today on Amazon! 6:10

11 gün önce6:10

6:10

Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook. To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside Google Ads), she reads an excerpt about Your data segments aka remarketing. Jyll shares the four main types of remarketing, and dives into the first one, which is all about using your website data. Ready to learn how to reach the right audience? Buy the book by searching "Jyll Saskin Gales" on Amazon, or find the full list of localized links at jyll.ca/book Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Can you still use custom segments in Google Ads? 11:44

17 gün önce11:44

11:44

Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads. Just in time for the launch of her new book, "Inside Google Ads: Everything You Need to Know About Audience Targeting" (available on Amazon April 16th, 2025), Jyll gives listeners an exclusive sneak peek into her chapter about Custom Segments. She clarifies what custom segments are, how they work, and the four key inputs you can use. Then, she shares one of her big "aha!" moments about the relationship between content targeting and audience targeting through custom segments. Next, Jyll answers one listener's question about custom segments in search campaigns and clarifies their compatibility across different campaign types like Display, Demand Gen, Video, and Performance Max. Finally, she answers an agency owner's question about the best way to leverage website URLs for custom segments. Key topics discussed in this episode: Understanding the definition and usage of custom segments in Google Ads. Exploring the four inputs for creating custom segments: interests, searches, websites, and apps. The relationship between content targeting (topics, placements, keywords) and audience targeting through custom segments. Compatibility of custom segments with different Google Ads campaign types (Display, Demand Gen, Search, Video, PMax). Clarification on using website URLs when creating website-based custom segments. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode63 Buy my book! Inside Google Ads: Everything you need to know about Audience Targeting hits Amazon on Wednesday, April 16th, 2025. This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode63 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Are Exact Match keywords expensive in Google Ads? 10:32

24 gün önce10:32

10:32

Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on investment compared to broad match, and discussing why the old "phrase match is the middle ground" advice might not hold up anymore. Plus, we're exploring why trying to micromanage exact match through scripts or SKAGs isn't the most effective strategy anymore. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode62 Inside Google Ads course Want an exclusive invitation to the top search marketing conferences in the world... without getting off your couch? Now, Inside Google Ads course members get exclusive access to Jyll's conference presentations from Friends of Search, SMX Munich, MnSearch and more! Yet another reason to join more than 400+ Google Ads practitioners leveling up Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode62 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
How do you audit a Google Ads account? 19:37

4 weeks önce19:37

19:37

In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to gain valuable insights into your website traffic. Finally, Jyll clarifies the differences between her two popular Google Ads courses, Inside Google Ads and Google Ads for Beginners, to help you choose the best training for your needs. And as always, there's a new PMax Insider Challenge for you to solve! Key Topics: Google Ads account audit template UTM tracking explained Inside Google Ads course vs. Google Ads for Beginners course Performance Max campaign analysis You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode61 Inside Google Ads course Ready to take your Google Ads skills to the next level? Let me show you how to optimize Search, Shopping, Display, Demand Gen, Video and Performance Max campaigns like a pro. Join more than 400 practitioners today: https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode61 Google Ads for Beginners course Stop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign - completely updated for 2025. Start now at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode61 YouTube Playlist: Google Ads Account Audits https://www.youtube.com/playlist?list=PL62Jp6AKaQkLnj0G5lJaQeIygb70PGzkH Mike Rhodes PMax script [affiliate link] https://mikerhodes.circle.so/checkout/latest-script?affiliate_code=f578f5 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Should you use Performance Max for Lead Generation? 7:06

5 weeks önce7:06

7:06

Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing? Key topics discussed: Comparing Performance Max and Demand Gen for B2B. Strategies for scaling remarketing campaigns using PMax. The feasibility and challenges of using Performance Max for affiliate marketing. The importance of conversion tracking for PMax success. Testing visual mediums and audience targeting with Demand Gen. Plus, I have a very special guest at the end of the episode sharing a new Insider Challenge for you to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode60 Google Ads Coaching Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode60 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Advanced Audience Targeting in Google Ads 32:49

6 weeks önce32:49

32:49

This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, and looks at some exciting new features. Jyll also reveals her top 3 audience targeting strategies: non-linear targeting, creative-led targeting, and indirect competitor targeting. Tune in to discover how to adapt your Google Ads strategy and achieve better results with these advanced techniques. Key topics discussed: Understanding Audience vs. Content Targeting The New World of Google Ads Audience Targeting New Features: Google Engaged Audiences & Conversion-Based Customer Lists Non-linear Targeting: Reaching Your Audience Indirectly Yet Effectively Creative-Led Targeting: Using Ad Creative to Attract and Repel Indirect Competitor Targeting: Leveraging Non-Brand Searches In New Ways You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode59 Inside Google Ads: Everything you need to know about Audience Targeting This episode is a sneak peak at Jyll's upcoming book about Google Ads audience targeting. Sign up for free to be notified when her book is released at https://free.jyll.ca?utm_source=podcast&utm_medium=referral&utm_campaign=episode59 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
What makes a good Responsive Search Ad? 12:00

7 weeks önce12:00

12:00

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practical tips for writing effective responsive search ad copy. If you're looking to improve your CTR and expand your PPC skill set, tune in for tons of tips on creating effective Responsive Search Ads. Key topics discussed include: Keyword usage and dynamic insertion in ad copy. Decoding asset performance ratings and their limitations. Aligning ad assets with available impressions for optimal testing. Landing page relevance and its impact on ad performance. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode58 Inside Google Ads course Shall we optimize our RSAs together? Responsive Search Ads, Dynamic Keyword Insertion, Creating Magnetic RSAs - these are just some of the 100+ in-platform tutorials you'll find in Jyll's Inside Google Ads course. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode58 Google Ads with Boris Are you looking for a community of like-minded PPC professionals, a place you can ask questions and get advice from fellow experts? I'm a proud member of Boris's new Google Ads community, you can learn more about it at https://www.skool.com/google-ads-with-boris Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Is your business too small to advertise? 9:14

8 weeks önce9:14

9:14

In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business) falls into this category. Plus, Jyll shares some controversial opinions and insider tips for making the most of your Google Ads campaigns, even if you're working with limited resources. Key topics discussed: How to tell if your business is too small to advertise Strategies for small budget accounts The importance of search impression share Why you shouldn't over-focus on Quality Score with low data Bid strategy recommendations for small businesses How to approach limited search volume Tips for advertising in small towns When to consider a Demand Gen campaign Why it's okay to break the rules Plus, stay tuned until the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode57 Google Ads Coaching Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode57 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Is Google Partner status worth it? 9:52

9 weeks önce9:52

9:52

Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She explores the value of the Google Partner badge and delves into the program's four key requirements, and discusses whether achieving and maintaining Google Partner status is truly worth the effort for Google Ads practitioners. She also addresses the debate about the usefulness of Google Ads certifications. Finally, Jyll answers listener questions about the cost of certifications and their impact on job prospects. Key Topics Discussed: Is Google Partner status worth it? Are Google Ads certifications helpful for marketers? How much do Google Ads certifications cost? Can certifications help you get a job in Google Ads? Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode56 Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials on everything you need to know to manage ads profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode56 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Can you still use Manual CPC bidding in Google Ads? 11:25

10 weeks önce11:25

11:25

If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals. Key topics covered in this episode: Different bid strategies available in Google Ads How to choose the right bid strategy for your business goals Tips for using Smart Bidding effectively Plus, stay tuned until the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode55 Google Ads Coaching Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode55 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
How can you advertise on YouTube? 13:00

11 weeks önce13:00

13:00

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog. Key Takeaways include: YouTube is the second largest search engine after Google. YouTube serves as a database of intent and interest data. Video campaigns in Google Ads require selecting a campaign subtype. In-feed ads can be used for brand awareness and mid-funnel engagement. Skippable video ads can be linked with product catalogs through Google Merchant Center. Ad creative is crucial in capturing viewer attention in the first few seconds. Automation in Google Ads can lead to better performance. Conversion tracking is essential for achieving CPA goals. Tune in to Inside Google Ads Episode 54 now for your YouTube Ads 101 crash course with Google Ads Coach Jyll Saskin Gales! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode54 Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, including Video campaigns explained, How to set up a Video campaign, How to optimize a Video campaign, Creating great video ads and the YouTube Ads Cheat Sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode54 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
ALL of your Google Ads questions answered! 31:28

12 weeks önce31:28

31:28

It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to navigating Performance Max and optimizing keywords. But that's not all! Jyll is also giving away thousands of dollars worth of stuff to celebrate this anniversary, including courses, a coaching call, and more. Tune in NOW to learn what you can win, and enter at jyll.ca/insidegoogleads/53 (note: you can enter at any time in February 2025, and winners will be announced in March 2025) Topics discussed include: Bidding strategies: Which strategy is best for your business? Targeting: How to target your ads to the right audience Conversion tracking: Why it's important and how to set it up for success Performance optimization: How to improve your click-through rate, conversion rate, and return on investment Google Ads for Beginners: Tips for getting started with Google Ads Advanced Google Ads topics: Such as Performance Max, micro-conversions, Demand Gen and Customer Match You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode53 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Which is better: Phrase Match or Exact Match keywords? 15:17

13 weeks önce15:17

15:17

In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here! Based on your questions, Jyll focuses on exact match and phrase match keywords, and how their use impacts your campaign performance. She uses real-world examples to illustrate the potential benefits and drawbacks of each. Jyll also explores the often-misunderstood world of negative keyword match types, clarifying how they differ from regular keywords and offering practical advice on when to use them. The episode wraps up with a new Insider Challenge for you to solve. Tune in to learn how to navigate keyword match types for the best Google Ads results in 2025 and beyond. Key Topics: Exact Match vs. Phrase Match Keywords Negative Keyword Match Types Optimizing Google Ads Campaigns Search Terms Report Analysis A/B Testing in Google Ads Budget Allocation and CPA Goals Troubleshooting Google Ads Performance You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode52 Google Ads Made Easy Launch your first Google Search campaign in under an hour with this new, FREE miniseries from Jyll! Sign up for free at https://learn.jyll.ca/easy?utm_source=podcast&utm_medium=referral&utm_campaign=episode52 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

1
Should you use Customer Match in Google Ads? 19:15

14 weeks önce19:15

19:15

Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing a framework for layering audiences on Targeting mode with search-based campaign types. Be sure to stay tuned 'til the end of the episode for a new Insider Challenge! Key Topics Discussed: Customer Match Lists Demand Gen Campaigns Sensitive Interest Categories Non-Linear Targeting Creative-Led Targeting Audience Targeting in Search Campaigns Audience Targeting in Shopping Campaigns Audience Exclusion in Search Campaigns You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode51 Google Ads Account Audit Are your Google Ads crumbling? Get a professional Google Ads Account Audit with Jyll! Now with a more affordable pricing tier for small businesses. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode51 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Player FM'e Hoş Geldiniz!

Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.

500+ konuyu dinleyin

Inside Google Ads with Jyll Saskin Gales benzeri

Dinlemeye Değer Podcast'ler

Inside Google Ads with Jyll Saskin Gales « » Which is better: Phrase Match or Exact Match keywords?

Which is better: Phrase Match or Exact Match keywords?

Dinlemeye Değer Podcast'ler

Player FM'e Hoş Geldiniz!

Inside Google Ads with Jyll Saskin Gales benzeri

Hızlı referans rehberi

Inside Google Ads with Jyll Saskin Gales « »
Which is better: Phrase Match or Exact Match keywords?