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Practical Marketing Solutions for Farms and Small Businesses with Myrna Greenfield
Manage episode 363957067 series 2792654
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One of the missions that Good Food brands strive for is sustainability. But in order to foster sustainability, especially in the field of agriculture—the genesis of the Good Food movement, we need to support the ones who cultivate it: our farmers. While farmers are undoubtedly great at growing fresh and healthy produce, finding sustainable ways for their products to reach the tables of their target market isn’t always an innate skill.
This is where Myrna Greenfield comes into play as the “good egg” who helps farms and farmers in need. As the “top egg” of Good Egg Marketing, a company she hatched in 2010 that offers professional advice to small food-related businesses and other non-profit organizations. Over the years, Myrna has worked with several farmers, and she discovered one common problem: planning their marketing strategy can be daunting for farmers.
In this episode, Myrna shares some practical marketing solutions that farmers and other small businesses can use to build loyal customers and increase revenue.
Virginia Foodie Essentials:
- The simplest possible advice you could give is to create a consistent look for your labels. - Myrna Greenfield
- If you’re doing a particular promo, you can send them to a particular landing page on your website. - Myrna Greenfield
- I enjoy being in this sector and getting a chance to work with the small producers and help them figure out ways to tell their stories more effectively. - Myrna Greenfield
Key Points From This Episode:
- Good Egg Marketing hatched from Myrna Greenfield’s idea to combine marketing services for farms, farm markets, and food-related brands.
- Farmers are the clients closest to Myrna’s heart as she appreciates the work that goes into the farms.
- Justamere Tree Farm’s label is one of the examples of how she applied simple and effective tweaks for the business.
- Myrna’s speed marketing plan fits farms that may get overwhelmed with developing marketing plans.
Other Resources Mentioned:
More About the Guest:
Marketing Your Farm author, Myrna Greenfield, is the “Top Egg” at Good Egg Marketing, a Massachusetts-based business that offers sales and marketing strategies, branding, and digital services for farms and food companies, small businesses, and non-profits. Greenfield hatched Good Egg in 2010 to promote good food and good causes. She’s taught workshops and provided services to more than one thousand farmers.
Connect with Myrna Greenfield/Good Egg Marketing:
Follow The Virginia Foodie here:
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