Food marketing consultant and founder of VA Foodie, Georgiana Dearing, takes you behind the scenes of successful craft and local food businesses. For over twenty years, she’s led a team of creatives at Water Street Marketing. George is particularly passionate about her work in the food industry and now works to make her years of experience more accessible to emerging brands. This podcast is for you if you’re curious about the marketing tools, the business practices, and the stories that driv ...
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.
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Looking for ways grow your natural food or beverage business? Find actionable tips and insights from industry experts regarding why building a strong brand strategy matters not only to connect with your ideal audience but also when building relationships with external stakeholders like buyers, suppliers and investors. Continue the conversation by joining the Real Food Brands Marketing Round Table group on Facebook! Brought to you by Real Food Brands (www.RealFoodBrands.com) and hosted by Kat ...
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Podcast by Peppered: A Food and Beverage Marketing Podcast
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What The Farm Podcast - Real life conversations about agriculture and how it affects the consumer's food. From farming to marketing.
Rob Sharkey & Lesley Kelly
Weekly conversations between Rob Sharkey and Lesley Kelly about food, agriculture and farming and how it affects the consumer. Topics include public perception, legislature, consumer buying habits, marketing strategies and an explanation of farming techniques.
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One of the OG cocktail creators, Miguel Buencamino of @holycityhandcraft shares what his journey has looked like and gives creators tips on how best to help their page grow.
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Katie Kelly of @bitsbitesblog shares how she’s grown her cocktail page and how Sunday family dinner has inspired new recipes and a passion for food and beverage. We hear her tips for creating mouth-watering cocktail content and talk about her take on beverage trends - enter the martini.
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Whether its a whiskey advent calendar or a special bottle you can't find nearby, Flaviar has been offering spirits drinkers a way to taste new brands from the comfort of their home. We talk with Alex Conison, VP of Marketing at Flaviar, on whiskey trends and how the brand leverages affiliate marketing to get the word out about its offerings.…
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113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help
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In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searchi…
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112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business
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The Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about: What you can expect from new podcast episodes to help you Define, Align, and Activate your b…
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An Entrepreneur's Guide to Managing Business Disruption
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I’m sure many of you can relate to this! We've all been through those big moments that suddenly shake up our lives and make us rethink everything – it could be an unexpected illness, a family emergency, a career setback, or even a surprise accident. These are the moments that can turn our world upside down in the blink of an eye. As a marketer, I t…
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There’s riches and niches. Sammy found his when he started sharing bartending tips online at @ServedBySammy. Hear about his journey as a cocktail creator on our latest episode.
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What started with a trip to a tiki bar has turned into a passion for rum unmatched by few. We sit down with rum influencer Bryan Inman (@therumchampion) who has turned his rum obsession into a thriving online community in under a year. From his recent rum curious club events to his online rum lover community Bryan is just getting his journey starte…
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In honor of Bourbon Heritage Month we sit down with Master Blender Jackie Zykan who went from blending whiskey to blending fragrances with the launch of ODUOAK. She shares her journey from Old Forester to Hidden Barn and beyond.
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NYC-Based Aly Walansky has a pretty cool job - food, travel and spirits freelance writer for national publications. She shares what it's like being a journalist today, tips for PR pros (don't video call at midnight) and what city she thinks is underrated - we're looking at you Kansas City.
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Updates to the Sweet Startup Journey of SugarBear Cville with Emily Harpster Replay
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“You don't know what you don't know until you're in it." Says Emily Harpster in our recent conversation about the growth of her ice cream brand, SugarBear Cville. And she is right. You really don’t know what you’re getting into unless you try it. No amount of planning and studying will make you totally ready (but of course, careful planning and str…
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Blue Cow Ice Cream Shares the Secrets of Local Sourcing Replay
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Summer 2020 was not the best, but we found pleasure in simple things: like big scoops of craft ice cream. In this episode, we are talking to the owners of Blue Cow, a craft ice cream business here in Virginia. Husband and wife team Jason and Carolyn Kiser offer their insights on what it takes to run a small food business, and for them, it’s all abo…
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From high-end cocktail bars in Berlin to covering whiskey from Kentucky, Uproxx Editor Zach Johnston (@ztpwhiskey) has seen the whiskey landscape change over the years. We talk with Zach about his take on what makes a good brand story, limited releases and the world of bourbon influencers.
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A Sweet Catch-up with SugarBear Cville Replay
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Just a few months after our last conversation, Emily Harspter of SugarBear Cville is back on the podcast to give us the latest updates about the progress of her ice cream brand. It’s truly an adventure, she says, to be a one-woman team who has now grown the brand by partnering with seven individual businesses. But it’s a rollercoaster ride worthy t…
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A Sweet Start Up with Sugar Bear Cville Replay
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One of the scariest (or bravest) things a food brand could do is go straight from a recipe idea to the shelf. No market testing or selling in a specialty store. It’s every startup’s dream - or nightmare if done poorly! Emily Harpster of SugarBear Cville has done just that, and her story is a great opportunity to learn about a startup retail brand i…
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How to Let Your Packaging Speak for Your Brand
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“Don’t judge a book by its cover,” says a popular adage. We like to think we can see past a first impression, but that’s not always the case. And in CPG sales, it’s rarely true. Plenty of shopper research shows how fickle consumers can be right at the last moment of putting your products into their cart – whether it’s in real life or online. Your p…
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From Netflix’s “DrinkMasters” to shaking it up behind the bar, we sit down with D.C. based Kapri Robinson (@kapri.possible) on our podcast “Eat. Drink. Social.” We hear how the show impacted her social media and how she used her popularity to help promote her non-profit @chocolate.citys.best to support more diversity in the industry. Kapri also sha…
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Maximize the ROI on your Website Investment by Repurposing Content
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Your website is one of a good food brand’s biggest investments. It is the research hub for both consumers and retail buyers alike. In an industry fraught with ever-thinning margins, it is easy for you to worry that you aren’t getting a big return on that big marketing spend. It may help to consider your website part of a complete marketing system w…
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Practical Marketing Solutions for Farms and Small Businesses with Myrna Greenfield
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One of the missions that Good Food brands strive for is sustainability. But in order to foster sustainability, especially in the field of agriculture—the genesis of the Good Food movement, we need to support the ones who cultivate it: our farmers. While farmers are undoubtedly great at growing fresh and healthy produce, finding sustainable ways for…
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Four Writing Resources You Can Invest for Evergreen Content
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“But I don’t know what to SAY about my brand!” That’s a common complaint of food brand managers. As a food producer, you are probably very creative in the kitchen, but for most people, one area of creative expertise doesn’t always extend to writing. Food bloggers, influencers, recipe developers, writers, writing dashboards and marketing experts are…
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We discuss microwaving negronis and adding pecorino to your next margarita with Adam Wild of @drinksbywild who found cocktail success and more than 200K followers during the pandemic. Listen to our latest interview to hear social media and drink tips.
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From cocktail team building classes to training bartenders on yachts, Jonathan Pogash of @thecocktailguru gives us a look into his life as a Bar Consultant and shares a tip or two for making the perfect drink. Hint: It's all about balance.
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How to Build a Salad-Centric Farm Brand with Kat Johnson
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I’ve discovered a new word—salad-centric! And I’m excited to share its meaning with you, as well as its inventor, Kat Johnson, aka Kat the Farmer. When I first heard the word, I wondered how can a business be so specifically centered on salad. What does it take to run a farm that produces naturally grown crops and herbs while also managing a busine…
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How to Maximize the Return on Your Photography Budget
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Photography can make or break a food brand. Your photos set customer expectations and help create appetite appeal when you aren’t there to sell your brand or offer someone a sample to try. Photography can be an expensive investment, yet powerful images are vital for your brand’s message. When you finally decide to invest in new images, ensuring tha…
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We sit down with Tracie Franklin of @spirited_tracie to learn how she became a whiskey educator, public speaker, consultant, and distiller. In her previous life, she traveled the world performing in theatre productions and now uses those skills to share her passion for whiskey with diverse groups. You can find her on Today Show, CBS This Morning, a…
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Updates to the Sweet Startup Journey of SugarBear Cville with Emily Harpster
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“You don't know what you don't know until you're in it." Says Emily Harpster in our recent conversation about the growth of her ice cream brand, SugarBear Cville. And she is right. You really don’t know what you’re getting into unless you try it. No amount of planning and studying will make you totally ready (but of course, careful planning and str…
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My Top Time Management Tip for Marketing Craft Food Brands
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“If you want steady sales, you need steady marketing.” I heard this first from my friend and mentor, Ilise Benun, but I will never tire of sharing that bit of wisdom. But what does steady marketing mean for the Good Food industry? Well, it means many of the same things as for any business. A healthy, thriving, steady marketing program relies on fiv…
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Hear how one viral crab cake Tiktok video launched a business despite COVID. Dan Oliver of @danosseasoning shares his journey from hustling at flea markets to selling out on store shelves across the US. He attributes a lot of his success to social media marketing and one stellar seasoning recipe.
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Strategy-Led, Design-Driven Branding with Steve Redmond of Rival Brands
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All Good Food brands are made up of two integral parts: a mission and a vision. Your mission as a Good Food brand is what sets you apart from the big players in the food industry. It’s what makes you unique. Your vision is how you see yourself as a brand and a player in the food industry in the future. The challenge is this: how do we close the gap…
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Creating an Annual Marketing Plan for Your Good Food Brand
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It’s a fact, defining goals without creating any supporting actions means your targets will never be attained. If you are reaching for steady sales, you need steady marketing to pull those opportunities toward you. Like many of you, I own a small business and all too often the urgency of day-to-day operations takes priority over my own marketing. H…
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71: @whiskysisters.podcast
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What happens when two friends who share a passion for whisky come together? A podcast of course. We talk with Inka Larissa and Jennifer Rose of @whiskysisters.podcast about how their love for single malts, how ,more women are entering the category and using social media to build global connections.
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Empowering Sustainable Farming with the Certified Naturally Grown Label with Alice Varon
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How do you assure customers that the food you are selling is healthy, safe, and nutritious? The organic label has long been a hallmark of the GOOD FOOD industry, but it can sometimes be difficult to source every ingredient from organic farmers, which keeps your brand from sporting that highly-regulated logo. Certified Naturally Grown (CNG) may be a…
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As we head into Dry January we sit down with Natalie Battaglia of @themindfulmocktail to get her take on how influencers can best interact with the sober curious crowd. Since the shutdown she has amassed an audience of 68K followers by sharing alcohol-free recipes that are full of flavor. She also shares her tips for gaining engagement on social fr…
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10 Mistakes to Avoid When Setting Goals and How to Turn Them into Your List of Accomplishments for 2023
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The New Year’s Resolution is entrenched in pop culture. There can be a lot of social pressure to make yours on January 1. But while making your list of this year’s to-dos has been a tradition, following them is often a struggle. There’s not much structure behind how you’ll reach your new life-changing goals. I prefer to set strategic goals for myse…
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5 Tips to Carry Into 2023
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To say that 2022 was a rollercoaster year is a vast understatement. Everybody was rushing to rebuild, recalibrate and rectify post-pandemic, while most of us want to start fresh in 2023. Fortunately, I’ve witnessed some fantastic successes in the craft food industry. Whether restaurants, catering, or packed foods, the food business has taken a mass…
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From blogger to author and cocktail influencer, Camille Wilson shares her journey on building an audience around at-home cocktail recipes. She talk about how fresh citrus is a must and why a coupe glass may be your next best investment for your home bar. Hear cocktail and social media tips, hint Instagram Reels helps you win on the algorithm, on th…
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Creating Product Descriptions that Close Sales
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In the last episode, Anna Bradshaw and I talked about conversion copywriting and how investing in it and your website’s content could help generate sales for your good food business. There were many important topics in that conversation about conversion copywriting, creating good content, and drawing in customers to your business website. I thought…
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The Power in Words: What is Conversion Copywriting and How to Use it to Leverage your Brand with Anna Bradshaw
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As a good food brand, you need to emphasize the good in your brand. And when we say good, we don’t just mean the delicious, healthy, sustainable products you create. We also mean the good story behind your pursuit of success in the good food economy. It’s not enough for your story to travel word-of-mouth in your community. It’s essential to build y…
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Your Mission Statement: the Road Map for Your Good Food Journey
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Everything that we create begins with a reason. So naturally, every brand that pursues the good food journey starts with a vision—a mission worth fulfilling. Your goal and purpose as a brand is illuminated by your mission statement. A mission statement is a group of sentences, usually one or two, that describes, defines, and sets your brand apart f…
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Yes, you’ve probably sniffed, swirled and talked about mouthfeel during a tasting, but Kala Maxym of @FiveSensesTastings wants you to listen as well. She believes that the music you listen to when enjoying a glass of wine or a cocktail can impact your tasting experience. A former opera singer who has performed for the likes of President Obama, Kala…
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Cheers to Co-Packing: A Conversation with Martha Bourlakas of Storied Goods
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It’s a sweet, sweet story how the good food brand, Storied Goods, was founded. Now, it is on the road to success. Martha Bourlakas’ Storied Goods started as a granola-making business before she shifted into concocting sugar cubes. The rationale is simple: there are many delightful granolas in the world, but creating a business that is centered on c…
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A Sweet Catch-up with SugarBear Cville
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Just a few months after our last conversation, Emily Harspter of SugarBear Cville is back on the podcast to give us the latest updates about the progress of her ice cream brand. It’s truly an adventure, she says, to be a one-woman team who has now grown the brand by partnering with seven individual businesses. But it’s a rollercoaster ride worthy t…
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Creating Your Strategic Content Marketing Plan
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The last 100 days of the year can be crucial for business owners. Not only because it’s the last window for hitting your original sales goals, but also because the end of the year is the perfect time to set up growth plans for the upcoming year. Although the end of the year is comparatively hectic for food businesses, it is important to review and …
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Good Food and its Good Goal: Reversing the Climate Crisis
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When I speak about good food, I don’t mean the taste. The GOOD FOOD industry revolves around a philosophy: to create food choices that have a positive impact on the environment, the economy, and our local communities. We are in a climate crisis, and now is the time when good food companies need to step up the game if they want redefine the food mar…
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When you want to know a good restaurant or product to try, often you turn to friends and family. East Coast-based Influencer Alyssa La Spisa decided to give her honest opinions about food and beverage and has created a following of more than 40K followers who trust her insight. She believes your channel should be less about growth goals and more ab…
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Exploring Regenerative Agriculture with Daniel Griffith of Commons Provisions
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There are plenty of organizations who are working with farmers on systems that facilitate the sale of local food. Many of these entrepreneurial ventures are often a hybrid of several business models, with business owners wearing many hats. Daniel Griffith is no different. Part food hub, part grocery store, part certification agency, the eCommerce b…
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Ins and Outs of a Craft Food Startup with Mrs. Marcys Homemades
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Do you enjoy cooking? Did you have a eureka moment while working in your kitchen? Are you ready to turn your culinary skills into a full-fledged business? Launching a food business from home can be daunting, and you need more than just your passion for your product for your new brand to be a success. Marcy Thornhill ventured into a food business th…
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224 Chaz Shelton & Bill Shriver aquaponics
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223 Chyenne Smith watching the world burn
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A Sweet Start Up with Sugar Bear Cville
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One of the scariest (or bravest) things a food brand could do is go straight from a recipe idea to the shelf. No market testing or selling in a specialty store. It’s every startup’s dream - or nightmare if done poorly! Emily Harpster of SugarBear Cville has done just that, and her story is a great opportunity to learn about a startup retail brand i…
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