014: Drink Mindfully: Redefining Booze with Regenerative Organic with Maddy Rotman and Taylor Lanzet

Essential Ingredients Podcast

“When we think about our community, we don't feel alone at all. We look at all of our farmers, all of these amazing other CPG brands, we are becoming a loud minority that is shaking and moving the system.” —Maddy Rotman

“Be a little bit more curious when you're out there shopping for alcoholic products. Gravitate towards the brands that fully disclose everything.” —Taylor Lanzet

As the world of spirits embraces regenerative organic farming, a new era of eco-conscious consumption is taking root. By adopting practices that mimic nature's restorative cycles, distillers are not only crafting exceptional spirits but also nurturing a more sustainable and equitable future for the industry. This shift reflects a growing awareness that the spirits we enjoy come not just from the land but also from the hands of those who care for it.

Driven by their passion for sustainability, Maddy Rotman and Taylor Lanzet founded Anytime Spritz, a company offering a line of low-ABV canned cocktails made with ingredients sourced from regenerative organic farms. Their commitment to regenerative agriculture led to the creation of three delicious flavors, expanding distribution from New York to California. This initiative sets a new standard for the alcohol industry, paving the way for a more sustainable future.

Listen in as Maddy and Taylor share how they met, the inspiration and vision behind launching Anytime Spritz, what regenerative farming means to them, and the importance of partnering with organic growers. They also discuss the challenges of entering the alcohol industry as first-time entrepreneurs, why transparency around ingredients is so important to their brand, and their upcoming spirits releases.

Meet Taylor:

Taylor Lanzet is a passionate food policy expert dedicated to transforming the food system for the benefit of farmers, workers, and consumers. Known as a food policy nerd, Taylor blends academic expertise with practical experience, working tirelessly to bridge the gap between policy and action. With a focus on sustainability and equity, Taylor collaborates with diverse stakeholders to advocate for mission-driven initiatives and build a more resilient and ethical food system for all.

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Meet Maddy:

Maddy Rotman has extensive experience in sustainable food systems and building farm-to-table supply chains. She met her co-founder Taylor Lanzet while they were students at Brown University where they studied the intersection of food systems and climate change. Maddy brings her passion for organic and regenerative agriculture as well as her business experience to Anytime Spritz's mission of creating transparent, organic canned cocktails.

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Connect with Anytime Spritz:

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Connect with NextGen Purpose:

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Episode Highlights:

00:55 The Sustainable Farm-To-Can Cocktail

06:31 Identifying Market Need

13:02 Sustainable Spirits and Consumer Impact

19:08 Regen Ag and Natural Flavors

23:30 Lack of Transparency in the Alcohol Industry

25:20 Drink Mindfully