006: How to Navigate the PR Timeline for Maximum Exposure with Kourtney Jason

Essential Ingredients Podcast

“You have to give something away to get someone in.” —Kourtney Jason

For any small business, getting noticed isn't easy. Between all the noise online and in their communities, it's hard for owners to get their message heard. Hence, increasing visibility through smart PR and marketing can really help spread the word. When more potential customers learn about what the business has to offer, it leads to more opportunities for sales, growth, and success.

This week, Justine chats with Kourtney Jason about getting publicity for small businesses and authors. Kourtney is the Co-Founder of Pacific & Court, a boutique book publicity and digital marketing firm based in Brooklyn. She helps small businesses and independent authors and publishers to expand their media outreach through various digital marketing services.

Tune in as Justine and Kourtney discuss strategies for restaurants and startups to create buzz, the importance of following up, and tips for pitching media effectively. They also outline the PR process for hiring an agency and managing expectations as well as insights on digital advertising and maximizing publicity opportunities.

Meet Kourtney:

Kourtney Jason is the President and Co-Founder of Pacific & Court. With more than 13 years of experience as a publicist, she has worked with and represented celebrities, world-renowned chefs, and bestselling authors. She led the in-house publicity departments at Ulysses Press and Time Inc. Books, and further honed her strategic communications skills at Bread & Butter and Smith Publicity agencies.

Since its launch in 2021, P&C’s publisher clients have included Ulysses Press, KeyPress Publishing, Jesse B. Creative, The Collective Book Studio, Rocky Nook, Dzanc Books, and more. She’s secured coverage for clients in top-tier national media that includes the TODAY show, Associated Press, People magazine, NPR, The Wall Street Journal, USA Today, CNN, Oprah Daily, Salon, Reader’s Digest, and much more.

Her past work includes high-profile authors such as country music icon Martina McBride, actress Valerie Bertinelli, chef Todd Richards, TODAY’s Siri Daly, New York Times bestselling authors Syd and Shea McGee (of Studio McGee) among others. She is the author of five non-fiction books, including Lights Camera Booze: Drinking Games for Your Favorite Movies, which was included in the Academy Awards swag bags. She lives in Brooklyn, NY.

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Episode Highlights:

02:41 People and Perspectives

06:39 PR Strategies for Small Businesses and Entrepreneurs

11:17 The Importance of a Well-Written Pitch

16:03 The Importance of Building Long-Term Relationships with Professionals

20:08 How to Make Advertising Less Intimidating