Player FM uygulamasıyla çevrimdışı Player FM !
Dinlemeye Değer Podcast'ler
SPONSOR


1 Advancing Cardiology and Heart Surgery Through a History of Collaboration 20:13
Push The Gas or Pause
Manage episode 461413926 series 2971228
When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.
In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain.
They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth.
Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify marketing efforts, from Google Ads to direct mail and the importance of understanding customer lifetime value to fuel smarter decisions.
Tune in to learn how to combat market stagnation by redistributing resources effectively and creating sustainable systems that nurture leads over time.
Key Takeaways:
- Intro (00:00)
- Market stagnation during the latter half of 2024 (01:58)
- The risk of pausing marketing in tough times (03:43)
- Why diversifying ad channels improves ROI (06:56)
- Importance of nurturing leads consistently (11:32)
- Understanding client lifetime value for better ad spending (14:51)
- Systems and automation as growth enablers (21:50)
- Organic social media’s limitations compared to paid ads (26:01)
Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
623 bölüm
Manage episode 461413926 series 2971228
When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.
In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain.
They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth.
Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify marketing efforts, from Google Ads to direct mail and the importance of understanding customer lifetime value to fuel smarter decisions.
Tune in to learn how to combat market stagnation by redistributing resources effectively and creating sustainable systems that nurture leads over time.
Key Takeaways:
- Intro (00:00)
- Market stagnation during the latter half of 2024 (01:58)
- The risk of pausing marketing in tough times (03:43)
- Why diversifying ad channels improves ROI (06:56)
- Importance of nurturing leads consistently (11:32)
- Understanding client lifetime value for better ad spending (14:51)
- Systems and automation as growth enablers (21:50)
- Organic social media’s limitations compared to paid ads (26:01)
Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
623 bölüm
Tüm bölümler
×
1 How To Keep Your Gym Clients Longer 18:09

1 Your Competition Down The Street 27:22

1 Scalable Semi-Private Training Is A Premium Product 31:32

1 What Are You Really Selling 15:30

1 How Your Marketing Affects Your Retention 20:10

1 Scalable Semi-Private Training 40:48

1 The Only 2 KPIs That Matter 26:14

1 Owning A Gym Is Not The Goal 26:34

1 The Tipping Point In Your Gym 17:14

1 January’s Dirty Little Secret 37:20
Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.