Grassroots Gift Card Campaign

Built To Grow Fitness Business

Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clients who are ready for a long-term commitment.

Here’s the idea: partner with local kids’ sports teams to sell gym-branded gift cards. It’s a win-win – teams get a boost in their fundraising efforts, and your gym brings in clients who already feel invested.

Families support their kids’ teams while also gaining a month of training at your gym. And because they’ve paid for these cards, they’re more likely to show up, creating a stronger, more loyal membership base.

This approach is straightforward yet effective. By using CRM automation and a simple landing page, these gift cards turn into scheduled appointments, bringing in a steady flow of quality clients – without the need for constant paid ads or quick promos.

Ready to launch a community-centered strategy that benefits families, supports local youth, and brings dedicated members to your gym?

Tune in as Tim and Randy explain the details on how to make it happen.

Key Takeaways:

• Intro (00:00)
• The grassroots gift card campaign concept (00:40)
• Partnering with youth sports for fundraising (02:50)
• Setting the card’s value and pricing structure (04:25)
• The importance of commitment through paid gift cards (06:00)
• How CRM automation supports lead nurturing (07:55)
• Local engagement: expanding beyond youth sports teams (10:30)
• Recap (14:55)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- An app designed for semi-private training - Semi Private Pro

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

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