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#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design
Manage episode 425911594 series 3290771
Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.
They also cover:
- How to create a killer creative brief
- How well-crafted design can significantly drive conversion rates
- The step-by-step process we followed for a successful rebrand
Timestamps
- (00:00) - - Intro to No Boring Design and Eli
- (07:55) - - Where Agency Partnerships Go Wrong
- (10:36) - - Why You Need to Be Blunt About Your Needs
- (14:14) - - Using Chat GPT and AI to Create an Effective Brief
- (16:17) - - The True Impact of Design
- (22:58) - - How to Use Organic Social Media for Advertising
- (24:34) - - Why Visual Identity Matters to Brand
- (29:08) - - Nailing your Branding Guidelines
- (31:48) - - Why You Need to Experiment with Creative
- (35:43) - - How to Use Design Resources to Create Leverage
- (36:31) - - Getting Work Done: How to Delegate
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
252 bölüm
Manage episode 425911594 series 3290771
Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.
They also cover:
- How to create a killer creative brief
- How well-crafted design can significantly drive conversion rates
- The step-by-step process we followed for a successful rebrand
Timestamps
- (00:00) - - Intro to No Boring Design and Eli
- (07:55) - - Where Agency Partnerships Go Wrong
- (10:36) - - Why You Need to Be Blunt About Your Needs
- (14:14) - - Using Chat GPT and AI to Create an Effective Brief
- (16:17) - - The True Impact of Design
- (22:58) - - How to Use Organic Social Media for Advertising
- (24:34) - - Why Visual Identity Matters to Brand
- (29:08) - - Nailing your Branding Guidelines
- (31:48) - - Why You Need to Experiment with Creative
- (35:43) - - How to Use Design Resources to Create Leverage
- (36:31) - - Getting Work Done: How to Delegate
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
252 bölüm
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