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İçerik Exit Five and Dave Gerhardt tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Exit Five and Dave Gerhardt veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

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Manage episode 425911594 series 3290771
İçerik Exit Five and Dave Gerhardt tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Exit Five and Dave Gerhardt veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

They also cover:

  • How to create a killer creative brief
  • How well-crafted design can significantly drive conversion rates
  • The step-by-step process we followed for a successful rebrand

Timestamps

  • (00:00) - - Intro to No Boring Design and Eli
  • (07:41) - - Where Agency Partnerships Go Wrong
  • (10:22) - - Why You Need to Be Blunt About Your Needs
  • (14:00) - - Using Chat GPT and AI to Create an Effective Brief
  • (16:03) - - The True Impact of Design
  • (22:58) - - How to Use Organic Social Media for Advertising
  • (24:34) - - Why Visual Identity Matters to Brand
  • (29:08) - - Nailing your Branding Guidelines
  • (31:48) - - Why You Need to Experiment with Creative
  • (35:43) - - How to Use Design Resources to Create Leverage
  • (36:31) - - Getting Work Done: How to Delegate

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

244 bölüm

Artwork
iconPaylaş
 
Manage episode 425911594 series 3290771
İçerik Exit Five and Dave Gerhardt tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Exit Five and Dave Gerhardt veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

They also cover:

  • How to create a killer creative brief
  • How well-crafted design can significantly drive conversion rates
  • The step-by-step process we followed for a successful rebrand

Timestamps

  • (00:00) - - Intro to No Boring Design and Eli
  • (07:41) - - Where Agency Partnerships Go Wrong
  • (10:22) - - Why You Need to Be Blunt About Your Needs
  • (14:00) - - Using Chat GPT and AI to Create an Effective Brief
  • (16:03) - - The True Impact of Design
  • (22:58) - - How to Use Organic Social Media for Advertising
  • (24:34) - - Why Visual Identity Matters to Brand
  • (29:08) - - Nailing your Branding Guidelines
  • (31:48) - - Why You Need to Experiment with Creative
  • (35:43) - - How to Use Design Resources to Create Leverage
  • (36:31) - - Getting Work Done: How to Delegate

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

244 bölüm

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Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.

 

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