Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

B2B Marketing with Dave Gerhardt

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.

Matthew Carnevale, Marketing Manager at Exit Five, shares a game-changing mental model for marketers: the GM vs. Player mindset. Inspired by a sports analogy, Matthew explains why thinking like a General Manager—hiring resources and creating leverage—will help you tackle big opportunities without waiting for bandwidth.

Learn how shifting your mindset from “doing the work” to “making the plays happen” can unlock faster results, level up your career, and drive impact for your business.

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Today's episode is brought to you by Customer.io.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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