Artwork

İçerik Exit Five and Dave Gerhardt tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Exit Five and Dave Gerhardt veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Player FM - Podcast Uygulaması
Player FM uygulamasıyla çevrimdışı Player FM !

#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns

56:42
 
Paylaş
 

Manage episode 463977206 series 3290771
İçerik Exit Five and Dave Gerhardt tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Exit Five and Dave Gerhardt veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.

Matt and Kanika cover:

  • Why your LinkedIn profile should be treated like a landing page
  • The biggest mistakes B2B marketers make with their LinkedIn presence
  • How to structure your profile for visibility, engagement, and inbound opportunities

Timestamps

  • (00:00) - - Intro to Kanika
  • (03:27) - - Why optimizing your LinkedIn profile is so important
  • (07:15) - - Your LinkedIn profile functions like a landing page
  • (09:08) - - Optimizing your LinkedIn cover image
  • (10:50) - - Common mistakes in LinkedIn profile branding and messaging
  • (12:10) - - The role of social proof and credibility in your LinkedIn profile
  • (13:54) - - How to craft a compelling LinkedIn headline
  • (20:36) - - How to use personalized CTAs and custom LinkedIn buttons
  • (32:35) - - Why business leaders should prioritize their LinkedIn presence
  • (35:48) - - Balancing strong copy and good design for credibility
  • (37:39) - - Optimizing the LinkedIn Featured section
  • (44:36) - - How to turn The Experience section and About section into a conversion tool
  • (50:08) - - How often should you update your LinkedIn profile?
  • (52:46) - - Final takeaways

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

233 bölüm

Artwork
iconPaylaş
 
Manage episode 463977206 series 3290771
İçerik Exit Five and Dave Gerhardt tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Exit Five and Dave Gerhardt veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.

Matt and Kanika cover:

  • Why your LinkedIn profile should be treated like a landing page
  • The biggest mistakes B2B marketers make with their LinkedIn presence
  • How to structure your profile for visibility, engagement, and inbound opportunities

Timestamps

  • (00:00) - - Intro to Kanika
  • (03:27) - - Why optimizing your LinkedIn profile is so important
  • (07:15) - - Your LinkedIn profile functions like a landing page
  • (09:08) - - Optimizing your LinkedIn cover image
  • (10:50) - - Common mistakes in LinkedIn profile branding and messaging
  • (12:10) - - The role of social proof and credibility in your LinkedIn profile
  • (13:54) - - How to craft a compelling LinkedIn headline
  • (20:36) - - How to use personalized CTAs and custom LinkedIn buttons
  • (32:35) - - Why business leaders should prioritize their LinkedIn presence
  • (35:48) - - Balancing strong copy and good design for credibility
  • (37:39) - - Optimizing the LinkedIn Featured section
  • (44:36) - - How to turn The Experience section and About section into a conversion tool
  • (50:08) - - How often should you update your LinkedIn profile?
  • (52:46) - - Final takeaways

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

233 bölüm

Tüm bölümler

×
 
Loading …

Player FM'e Hoş Geldiniz!

Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.

 

Hızlı referans rehberi

Keşfederken bu şovu dinleyin
Çal