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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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Beyond Distribution with GTDC

Global Technology Distribution Council

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This podcast series focuses on insightful one-to-one conversations between Frank Vitagliano, CEO of the Global Technology Distribution Council (GTDC) and respected thought leaders from the IT community. From executives of the world’s leading tech distributors and tech vendors to esteemed analysts, researchers and other astute professionals, guests share their unique perspectives on trends and activities in the channel in a non-promotional and unbiased format.
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Je Bosse en Grande Distribution est la première communauté francophone des professionnels de la grande distribution, de la grande consommation et de toute la sphère du retail. Animé par Jonathan Le Borgne, ancien chef de rayon au sein d'enseignes indépendantes et éditeur du site depuis 2010, le podcast part à la rencontre de celles et ceux qui participent à la transformation du secteur : dirigeant d'enseigne, fondateur de start-up, chef d'entreprise, consultant, responsable en magasin.
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Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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Uneven Distribution

Hearsay Culture Network

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William Gibson remarked: “The future is already here—it’s just not very evenly distributed.” Join Hearsay Culture’s Denise Howell to learn from time travelers among us, those creating the plotlines of our future from right here, today. Denise’s revealing interview style produces insights on new product developments affecting our world in unpredictable ways. Through conversations with leading technologists, businesspeople, and policymakers, Denise tracks the breadcrumb trail of tomorrow and n ...
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Whirleybird Productions presents the Film Finance and Distribution Podcast: a deep dive into the business backbone of the cinematic world. We engage in insightful conversations with accomplished filmmakers, seasoned entertainment lawyers, and pivotal industry insiders. Our goal? To demystify the complex realms of film finance and distribution, equipping the next generation of filmmakers, producers, and cinema enthusiasts with knowledge about success stories, safe working practices, script ac ...
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Paranormal Distributions is a biweekly podcast about spooky history, creepy legends and scary stories. Every episode features a few new tales from the void, where hosts Cypress and Connor hash out their biggest, darkest, paranormal fears. If you've ever stayed up until 3 a.m. reading terrifying articles on Wikipedia, join the club. We kinda sorta believe. EMAIL US YOUR SPOOKY STORIES.
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Distribution Matters

Lucy Martirosyan, Jessica Eklund, and Josh Braun

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A series of informal interviews with presenters at the upcoming Distribution Matters pre-conference event, to be held this May at the International Communication Association's annual meeting in San Diego.
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A podcast about restaurant distribution and foodservice economics. David works in the foodservice distribution industry, servicing restaurant groups in the U.S. Pacific Northwest. "I have spent half of my career in restaurants learning from customers, and the other half supporting restaurants as a foodservice distributor. Having always looked for a podcast that could teach me more about distribution, supply chain, foodservice sales, products, and restaurants, but never finding it... I decide ...
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A forum to simply discuss about underground hip hop music you can't find on syndicated radio stations, as well as anime that mite not be on mainstream US television, with some other topics that is interesting. Support this podcast: https://podcasters.spotify.com/pod/show/jimmy-bonez/support
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The massive dock strike on the eastern seaboard dominated the news this week as it threatened to literally upend the United States economy. But just as quickly as it sent shockwaves through the world of wholesale distribution and manufacturing, it came to an abrupt end. Or did it? The strike is suddenly "on pause" as dockworkers return to their job…
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Episode 2 in our series with Amphenol Aerospace. Steve Brahosky, TTI Business Development Manager, and Gia Hayes, TTI VP Aerospace & Defense, discuss with Stephanie Fritz, AAO Senior Marketing Manager, the high-speed VPX switches and their position within the VITA/SOSA ecosystem, plus the electronics industry’s growing trend toward interoperability…
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💬 "Dans 5 ans, on sera un service aussi populaire que le drive, ceux qui n'aiment pas venir en magasin s'adressent au drive. En revanche, tous ceux qui apprécient passer du temps dans les rayons et qui veulent faire des rencontres auront les compagnons d'emplettes" 🎙️ Pour ce nouvel épisode, nous accueillons Héloïse Lamotte, Présidente et Fondatric…
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Sustainability remains a high priority for business leaders across the globe, with increasing awareness driven by regulations and societal concerns. However, the roadmap and tracking options for compliance remain unclear. In this episode of Beyond Distribution with GTDC Manuel Aguirre, Senior Manager of Global Sustainability for TD SYNNEX, and Domi…
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Today's episode of Distribution First dives into the practical steps you need to turn one piece of content into a content machine. Join me as I break down the second phase of the Distribution First framework - execution. I’ll share how to set up a distribution document, break down long-form content into bite-sized pieces, and build a content librar…
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Selling your company is one of the most challenging aspects of owning a business. Longtime colleague and Distribution Team Senior Advisor, Marshall Jones knows the mental, emotional, and procedural challenges well. Those experiences put him in a unique position to assist other sellers through the process. Jason and Marshall review a client case stu…
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Episode 1 in our series with Nexperia. Host Paula Renfrow is joined by Pat Denton, TTI Director of Sales & Engineering talks extensively to Tom Wolf, Nexperia Senior Technical Applications Manager, about coin cell batteries and how their very small size coupled with their ample amount of power allow them to work ideally in many applications, partic…
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Dans cet épisode, nous sommes avec Héloïse Lamotte, Présidente et Fondatrice de Mains d'Argent, un service destiné aux magasins afin de permettre aux séniors d'être accompagnés pendant leurs courses. En attendant l'épisode complet qui sortira mercredi, nous vous proposons un format VRAI OU FAUX sur la Silver Économie. Bonne écoute ! __________ 📱 Le…
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Episode 1 in our series with HARTING. Host Steve Brahosky, TTI Business Development Manager, and Will Stewart, HARTING Sr. Industry Segment Manager, Smart Infrastructure and Mobility, discuss the future of EV charging, which is not only a critical issues in operating an electric vehicle but also in paving the way for increased consumer adoption. Fo…
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In this week's episode, we're diving into the critical first phase of The Distribution First Framework: and I'm breaking down the essential steps to create a robust distribution strategy that you can count on. Without a solid foundation, your work is scattered, unstrategic, and a waste of time. We'll discuss why you need content worth sharing, how …
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💬 "On n'a pas pour objectif premier de vendre mais d'apporter une réelle plus-value dans toute la chaine commerciale. On veut accroitre le lien entre nos producteurs et les acteurs commerciaux de la grande distribution." 🎙️ Pour ce nouvel épisode, nous accueillons Eloïse Hobbe, chef de secteur chez Promofel. Elle nous partage son parcours jusqu'à s…
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Well, well, well...somebody owes someone a steak dinner... This week, world markets could finally exhale as the Fed announced a 50 basis-point cut to interest rates. To some, it was larger than expected, while to others, it was either late or never should have happened at all. This week, Kevin and Tom unpack the big move and what it means for whole…
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Episode 1 in our series with Amphenol Aerospace. Gia Hayes, VP Aerospace & Defense, and Steve Brahosky, Business Development Manager, discuss the new and innovative Series Five Connector with Peter Cook, Amphenol Aerospace Product Manager. In response to the growing demand for higher density and greater number of signals and the next step in the ev…
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I haven't talked much about this in public. But in today's episode, I tackle the entire Distribution First system. This is designed to help you get the most ROI from your content. I break down the four essential phases—foundation, execution, optimization, and maximization—that will transform your content strategy. If you're tired of creating conten…
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💬 "60% de l'équipe de la saison dernière avait moins de 22 ans. Il y en a que ça effraie, moi pas du tout. On se gère tous très bien, tout le monde a sa pierre à apporter." 🎙️ Pour ce nouvel épisode, nous accueillons Brice Levard, adhérent Intermarché aux Épesses, près du Puy du fou. Brice nous partage son retour aux fondamentaux du commerce : la p…
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Supply chain optimization has never been more critical in today’s wholesale distribution market. A stunning 83% of businesses are now focused on creating customer-centric supply chains to improve service and offer flexible delivery options. In fact, the market is set to skyrocket almost $50 billion over the next eight years. This week, Kevin and To…
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Returns, warranties, and repairs are a headache for distribution. Much of that pain stems from the antiquated systems that most companies still rely on to process their returns. Alex Witcpalek, founder and CEO of Continuum.ai, recognized the optimization potential of this largely overlooked in-house activity and created the first B2B returns networ…
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Larry Walsh, CEO and chief analyst at Channelnomics, emphasizes that the value proposition for distribution continues to grow stronger due to vendors' expansion goals, and even more so with the increasing focus on data intelligence and digital transformation. In this episode of Beyond Distribution with GTDC, he discusses partner expansion and the s…
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Do you find yourself stressed out trying to keep your content organized and posted on time? Wondering how to use automation without making your content seem robotic? In this week's episode, Justin Simon and guest Anna Burgess Yang talk about how you can use automation to share your content without losing your personal touch. They discuss simple str…
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💬 "On va faire ce qu'on appelle du multi local, c'est-à-dire qu'on va pousser de la communication uniquement dans des rayons autour de chaque point de vente, donc de manière digitale puisque aujourd'hui c'est c'est le levier qui nous permet de le faire." 🏅 🤝 Episode réalisé en partenariat avec Digitaleo, La plateforme qui simplifie le marketing loc…
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Markets are confused. Investors want rate cuts because they are a tailwind for growth. But rate cuts tend to be driven by negative economic data, and the economic data is...weird. So is a rate cut coming, and if so, how much should it be? and what will this mean for wholesale distributors? This week, we cut through the economic confusion to bring y…
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We’re welcoming first time guest Brian Dickerson, Director of Sales and Engineering for the Transportation Business Unit, on this episode. Gabe Osorio, TTI Director of Transportation Marketing, and Brian discuss with host Paula Renfrow the latest tech from the Advanced Clean Transportation Expo, the EV market's staying power despite customer doubts…
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Dans cet épisode, nous somme avec Brice Levard, adhérent Intermarché, pour répondre aux idées reçues sur son métier. Bonne écoute ! __________ Retrouvez-nous sur : 📱 Le site : https://www.jebosseengrandedistribution.fr/ 📧 La Newsletter Communication Locale : https://by.jebosseengrandedistribution.fr/newsletter-communication-locale-grande-distributi…
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Dans cet épisode, nous répondons aux idées reçues sur le métier de producteur brasseur. Bonne écoute ! __________ Retrouvez-nous sur : 📱 Le site : https://www.jebosseengrandedistribution.fr/ 📧 La Newsletter Communication Locale : https://by.jebosseengrandedistribution.fr/newsletter-communication-locale-grande-distribution 📧 La Newsletter RSE : http…
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Dans cet épisode, nous somme avec Andrew, préparateur de commandes, pour répondre aux idées reçues sur son métier. Bonne écoute ! __________ Retrouvez-nous sur : 📱 Le site : https://www.jebosseengrandedistribution.fr/ 📧 La Newsletter Communication Locale : https://by.jebosseengrandedistribution.fr/newsletter-communication-locale-grande-distribution…
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In this week's episode, Justin Simon and a panel of content and personal brand experts, including Brianna Doe, Chelsea Castle, and Blaine Bolus, look at how to successfully use AI to build your personal brand in 2024 and beyond. For leaders, managers, solopreneurs, and individual contributors, building a powerful presence on LinkedIn is a game-chan…
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This week, Fed Chairman Jerome Powell all but signed off on an upcoming rate cut. The market responded immediately, and a collective cheer went up among businesses and consumers alike. But the question remains: how much of a cut will we see? And will there be multiple small cuts over time or a large single cut to supercharge growth? Oh, and does th…
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Dans cet épisode, nous répondons aux idées reçues du métier d'agriculteur. Bonne écoute ! __________ Retrouvez-nous sur : 📱 Le site : https://www.jebosseengrandedistribution.fr/ 📧 La Newsletter Communication Locale : https://by.jebosseengrandedistribution.fr/newsletter-communication-locale-grande-distribution 📧 La Newsletter RSE : https://by.jeboss…
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Supporting the global IT community can be an eclectic and demanding job, which is why distributors play such a vital role in vendor’s expansion plans. Ananth Lazarus, GTDC’s Managing Director for APJ, joins host Frank Vitagliano in this episode to discuss the critical region's dynamic and diverse IT ecosystem. The duo explores the economic impact a…
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We’re honoured to have a truly remarkable guest with us today—Cindy Mich! Cindy is an award-winning journalist and media personality who has made waves as both a filmmaker and the founder of the NYC-based independent film festival, Art is Alive, now celebrating its seventh successful year. Beyond her festival work, Cindy is a prolific writer, contr…
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Dans cet épisode, nous accueillons Claire LE CRENN, directrice de site, pour répondre à nos questions sur le Réseau Le Saint, un distributeur professionnel spécialisé notamment en fruits & légumes, produits de la mer, fleurs et plantes, viande... Bonne écoute ! __________ Retrouvez-nous sur : 📱 Le site : https://www.jebosseengrandedistribution.fr/ …
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In this episode, we go behind the scenes inside the monthly group Q&A session that happens every month in the Distribution First community. Members discuss various strategies and challenges related to YouTube content optimization. We touch on the benefits of repurposing content, the impact of YouTube Shorts, and tips for engaging audiences on diffe…
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More and more, AI for B2B is more than a way to manage customer data: it directly impacts the customer experience. This week, Tom and Kevin dive into the transformative power of AI in wholesale distribution and manufacturing, exploring how it's reshaping the industry as we know it. With recent advances pushing the boundaries of what AI can achieve,…
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The third episode in our series with Harwin. In this episode, VP of Sales, Jessica Knight opens up about a topic she’s very passionate about, women in STEM. She breaks down the important initiatives and many ways Harwin and our industry are contributing to further this movement. Follow TTI for supply chain news, market insights and much more. Linke…
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Dans cet épisode, nous somme avec Eva, cheffe de rayon Fruits et Légumes pour répondre aux idées reçues sur son métier. Bonne écoute ! __________ Retrouvez-nous sur : 📱 Le site : https://www.jebosseengrandedistribution.fr/ 📧 La Newsletter Communication Locale : https://by.jebosseengrandedistribution.fr/newsletter-communication-locale-grande-distrib…
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Welcome back for part 2 with the Bader boys, Jason’s in-depth look at his family’s distribution business with patriarch and founder of Acme Construction Supply Co, Inc., Dick Bader, and younger brother Jordan, the company’s current president and CEO. As they wrap up their visit, Dick and Jordan reveal the fundamental principles that have supported …
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Dans cet épisode, nous somme avec Karim, commercial GMS Fruits et Légumes pour répondre aux idées reçues sur son métier. Bonne écoute ! __________ Retrouvez-nous sur : 📱 Le site : https://www.jebosseengrandedistribution.fr/ 📧 La Newsletter Communication Locale : https://by.jebosseengrandedistribution.fr/newsletter-communication-locale-grande-distri…
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Consistently creating high-quality video content is a challenge for many B2B companies. You know it's important to engage with your audience and showcase your expertise, but the video process can be daunting and time-consuming. If you're a B2B marketer, you might be asking yourself: What's the best way to create video content that maximizes our res…
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As you may have noticed, the stock market took a nose dive last week, prompted in no small part to AI-driven tech stocks lowering revenue expectations. This has led many to wonder, is the AI Bubble about to burst? On this week's episode, we take a closer look at whether AI is the technological revolution it has been touted to be. Will it cure cance…
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The second episode in our series with Harwin. This episode with Jessica Knight, Harwin VP of Sales in the US, and John Sandy, TTI Supplier Marketing Manager, focuses on the Harwin Board-to-Board Interconnect (BBI) Range, consisting of four different connector families, and its criticalness to a growing number of applications. Follow TTI for supply …
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Jason corrals family patriarch and founder of Acme Construction Supply Co, Inc., Dick Bader, and little brother Jordan, current president and CEO, for an insider’s look at the family business. Like all epic tales, this one comes complete with plot twists, sibling rivalry (of the genial kind), and a cliffhanger. CONNECT WITH JASON LinkedIn CONNECT W…
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In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B. Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce th…
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