Why 97% of Content Is a Waste of Time (And How to Fix It)

Distribution First

In this week's episode, we're diving into the critical first phase of The Distribution First Framework: and I'm breaking down the essential steps to create a robust distribution strategy that you can count on. Without a solid foundation, your work is scattered, unstrategic, and a waste of time.

We'll discuss why you need content worth sharing, how consistent promotion is non-negotiable, and the importance of aligning your team around core messages and strong points of view (POVs).

I'll walk you through the process of auditing your existing content to see what you already have that fits into your new structure, saving you time and effort in the long run. Learn why your POVs are not just hot takes but should be strategically aligned with your marketing goals and truly resonate with your audience.

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WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [e-mail]

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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