SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work. Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce. Small business owners will not get left behind!
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Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices
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Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of m…
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Fireflies.ai Product-Led Growth Journey with Krish Ramineni
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In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40) ● Who is the typical Fireflies user (1:50) ● How Fir…
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Marketing Leadership with ActiveCampaign CMO Shay Howe
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In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Mark…
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Increasing B2B Demo to Deal Win Rates with Mor Assouline
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In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from
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Building a B2B Brand Using Old-School Advertising with Justin Oberman
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In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43) ●How London Times creative idea got lawyers to subscribe to their newspaper (4:44) ●Should B2B companie…
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How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo
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In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreci…
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Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh
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In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into stra…
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How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content
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In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads…
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B2B Conversion Copywriting That Drives Revenue with Eden Bidani
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In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify the…
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Why I Closed My Marketing Agency (and what's next for me)
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In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and better opportunities• What I'm looking to do nextChe…
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Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder
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In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation …
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Creating Customer Success Stories that Drive B2B Sales with Joel Klettke
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In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insi…
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How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census
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In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highligh…
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The 4 Pillars of B2B Software Sales with Matt Wolach
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In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth.Episode Highlights:• Why Matt is obsessed about B2B SaaS companies growth (0:29)• The 4 pillars to scalin…
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How to Attribute B2B Marketing Activities to Revenue with Steffen Hedebrandt
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In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights:• Steffen shares what he has le…
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Nick Jordan’s B2B SEO Strategies to Rank #1 without Backlinks
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In this episode of SaaS Marketing Superstars podcast, I spoke with Nick Jordan. Nick is a SaaS Marketer and SEO expert with some unexpected strategies for growing organic website traffic. His LinkedIn profile states that he grew a site from 0 to 1,500,000+ monthly organic visits in just 2 years. Episode Highlights:• How to make SEO work for you wit…
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How OptiMonk uses Customer Value Optimization to drive more sales with Eric Melchor
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In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights:• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)• Using Customer Value Optimizati…
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Followup CRM's Journey to 2000 Customers with Erick Vargas
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In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals.Episode Highlights:• Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17)• How Followup CRM grew to over 2000 customers despite running a le…
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Growing Invoice Ninja To 200,000 Users Without Any Marketing with Shalom Stark
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In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks.Episode Highlights:• The biggest challenge they are curr…
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Leveraging AppSumo for Product Led Growth with Nachum Kligman
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In this episode of the SaaS Marketing Superstars podcast, I spoke with Nachum Kligman. Nachum is a serial entrepreneur and currently the founder and CEO of Book Like A Boss, an all-in-one platform helping entrepreneurs and companies to create optimized landing pages that convert your visitors into scheduled meetings and customers. Episode Highlight…
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How Vajro Grew Their Shopify App to 2500 Customers with Baskar Agneeswaran
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In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights:●Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40)●Why he left his…
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How Andy Mowat’s Go To Market Strategy Is Growing Gated 40% Per Month
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In this episode of SaaS Marketing Superstars podcast, I spoke with Andy Mowat. Andy is the Founder and CEO of Gated, a startup dedicated to cleaning up your email inbox and raising money for charity. Previously, Andy has led RevOps and Marketing for unicorns including Upwork, Box, and Culture Amp. Episode Highlights:●Andy discusses his career traje…
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How to Grow Your B2B SaaS with SEO with Jeremiah Smith
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In this episode of SaaS Marketing Superstars podcast, I spoke with Jeremiah Smith. Jeremiah is the founder and CEO of SimpleTiger, a SaaS focused SEO and Content Marketing agency based in Florida. Jeremiah has over 14 years of SEO experience helping brands like E*TRADE, Audible, Mint, and many smaller startups to grow their customer base and MRR. E…
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A No-Brainer Way to Increase Ecommerce AOV and LTV with Kiril Kirilov
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Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you’re surely losing a lot of money. Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state-of-the-art shipment tracking app for Shopify that helps drop shippers, brand owners, and agencies increase …
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Maximize Your SaaS Customer Acquisition through Social Ads and PPC with Aaron Zakowski
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Do you struggle to maximize customer acquisition for your SaaS company through paid advertising? Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode. Aaron talks through the ad strategies his company uses to generate more qua…
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Boost Your Revenue through Clear-Cut Ecom Marketing Attribution with Chris Mercer
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In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on. Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce. Chris also shares his company’s best measurem…
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Conversion Rate Optimization Tactics with Justin Christianson
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While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients. Today, I have with me Conversion Fanatics President Justin Christianson to give a tighter grasp of the Conversion Rate Optimization (CRO) practice. Justin shares…
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Mats and Marketing: Ecom Lessons from a Yoga Doctor Turned Highly-Acclaimed Marketer
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Starting your own niche is an extremely risky move. But once you’ve found the perfect recipe to make it work, overwhelming results are sure to go your way. Today, I have with me Alanna Kaivalya, a pioneer in the online yoga teaching industry, to show us how setting your own business breakthroughs is possible. Alanna and I talk through her journey t…
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Guillaume Moubeche: The LinkedIn Content System that scaled Lemlist to $10M ARR
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In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer.Episode Highlights:- Lemlist’s unique personalization featu…
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Scale Your Ecommerce Store the Badass Way With Jessica Totillo Coster
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Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive. Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a …
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IOS 15’s Impact on Attribution and Tracking
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Is iOS 15 really the death of attribution and tracking? For today’s special episode, I tackle what’s actually happening in iOS 15 and its impact on marketers. I also share how you can gain a significant advantage over your competitors from this update. Find out how you can get ahead by tuning in now! Episode Highlights: 1.Introduction [00:00] 2. Th…
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How Atlassian Uses A Content Playground To Drive Sales with Ashley Faus
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In this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by nigh…
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Improve Your Customer Retention Through SMS and Email Marketing With Jimmy Kim
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Many marketing emails struggle to convert, not because of an uninteresting offer but because entrepreneurs fail to provide a human touch to their digital pitches. Today, I have with me the best person to consult on this important subject - Jimmy Kim, CEO of the email and SMS marketing platform, Sendlane. Jimmy gives his takes on marketing challenge…
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Automated Sense of Urgency: Increasing Customer Conversion with Deadline Funnel
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Using people’s fear of missing out has proven to be a very effective marketing strategy over time. But good strategies should not have to dwell on the negativity of fear. So how do you create a sense of urgency on consumers without having to sacrifice your own business’s integrity? Today, I have Jack Born, founder of Deadline Funnel, to discuss the…
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Shopify-Powered Sales Machines: Setting Your Ecom Store Up for Success
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While putting up a Shopify store is not rocket science, making your shop and products stand out can be very difficult. In today’s episode, I have Chase Clymer who co-founded Electric Eye, a company that helps businesses thrive by turning strategic design, development, and marketing decisions into Shopify-powered sales machines. Chase shares with us…
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Crafting Ads That Convert: What Ecom Brands Need To Know About Revenue-Generating Ads
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Today’s Ecommerce Insights episode focuses on creating top-performing ads. As an ecommerce brand looking to turn cold traffic into warm leads, a carefully crafted ad that considers both the creative and data is key. Creative advertising expert Lauren Schwartz positions her strategies as the ‘creative that drives the click’. She helped personal care…
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What Ecom Can Learn from this Media Buyer Who Achieved 20x Growth with Petar Mitrovic
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While lots of marketers target a specific niche market for their services, there are those who bring in a different perspective due to their broad experiences across various industries. I have one such man with me in today’s episode. Petar Mitrovic is an independent media buyer who has worked with over 50 clients in the past 9 years. He brings into…
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Multiply Your ROIs with Conversion Funnels and Strategic Ad Budgeting with Josh Marsden
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A strong and effective sales funnel strategy is the backbone of every marketing campaign. And for ecommerce businesses, the process can be even more complicated with so many distractions and competition online. For today’s episode, I have marketing expert, entrepreneur, and ARM5 Formula CEO Josh Marsden to share with us his approach to getting lead…
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Why Data Mining and Ad Tracking is the Key to Scaling Your Ecommerce Business
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Growing your ecommerce business doesn’t have to be as complicated and frustrating as you think. One of the key ways to scale and experience massive returns on your advertising investments is to learn how to use data to direct your business strategies. In the digital age, nothing is more valuable than data. In today’s episode, I am joined by digital…
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How SimilarWeb Attributes Growth to SEO and Paid Ads with Ben Bernstein
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Ben is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ben-bernstein-similarweb/Aaron Zakowski tarafından oluşturuldu
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How to Purchase a SaaS Business as a First Time Buyer with Thomas Smale
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Thomas is the CEO and founder of FE International, an M&A firm that advises SaaS, e-commerce and content businesses. Thomas has consulted thousands of entrepreneurs on exit strategy, growth and business development.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-thomas-sm…
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Using LinkedIn Ads to Drive B2B Demand Gen with Gabriel Ehrlich
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In this episode of SaaS Marketing Superstars podcast, I spoke with Gabriel Ehrlich. Gabriel is a B2B marketing expert and the founder of Remotion, a LinkedIn Ads agency based in Tel Aviv where he has worked with clients such as WalkMe, Gong, Yotpo, Monday.com and many more. Check out the show notes and get links to all the resources mentioned in th…
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Using Content Marketing to Drive B2B Demand Gen with Devin Bramhall
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Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-ani…
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How Capterra Ads Helped PhoneWagon Grow to Over $1M ARR with Ryan Shank
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In this episode of SaaS Marketing Superstars podcast, I spoke with Ryan Shank. Ryan is the founder and CEO of PhoneWagon, a call tracking software that helps marketers and agencies to track which of their marketing campaigns are driving more phone calls and revenue.Check out the show notes and get links to all the resources mentioned in this episod…
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Are You Making These Deadly Mistakes with Facebook Ads? with Bill Pescosolido
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Cold traffic is an altogether different animal from warm traffic. When you want to run Facebook ads, using the same offer and messaging you use with warm traffic won’t convert. In today’s Ecommerce Insights episode, I have back Bill Pescosolido from The Lido Agency. This time he’s going to walk us through his process for helping small businesses sc…
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How Data Analytics Can Help With Your Ecommerce Strategies with Raj Sheth
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An essential aspect of every ecommerce website is data analytics. Without it, it will be difficult to measure and boost the ecommerce site’s revenue. In this episode, we discuss the data that comes into ecommerce sites such as trends, customer preferences, buying patterns, and several other metrics. Raj Sheth, Founder and CEO of Flydata.com, talks …
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Nailing SaaS Messaging to Increase Conversion Rates with Pedro Cortes
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On this episode of SaaS Marketing Superstars podcast, I spoke with Pedro Cortes. Pedro is a consultant helping SaaS Companies convert more visitors into customers through better messaging and positioning. If you hang out in the SaaS community on LinkedIn, you've no doubt seen some of his great content teaching SaaS companies how to dramatically inc…
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What are GCLIDs and how important are they to your marketing? You may have heard about GCLIDs or Google Click IDs, but aren’t entirely sure what they do and their impact. Which is why I’m dedicating this entire episode to everything about GCLIDs. At the end of this, you’ll know whether they’re important to you, what’s their impact on your bid strat…
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The Truth About Real-Time Data & When Do You Really Need It
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Is real-time data always better than delayed data? Facebook, Google, and Amazon are now providing conversion data. But getting data quickly is not actually the best in every situation. And when you feed that data into your ad platform and let the A.I. optimize your campaign, well, things may not turn out the way you hope. The truth is there are iss…
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Launch Titans’ Ad Buying Journey to $1B in Revenue with Anthony Accetturo
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Launch Titans is a full-service digital marketing agency providing end-to-end service for all the major platforms. CEO Anthony Accetturo comes in to talk about his agency and process and strategies that resulted in over a billion dollars in revenue online. Having spent 16 years ad buying, Anthony knows what he’s talking about whether it's Facebook …
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