Creating Customer Success Stories that Drive B2B Sales with Joel Klettke

SaaS Marketing Superstars

İçerik Aaron Zakowski tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Aaron Zakowski veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

1+ y ago 25:43

MP3•Bölüm sayfası

In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insights case studies provide to SaaS companies (4:15)• How companies can tell engaging stories in their case studies (7:26) • The differences between case studies and success stories (9:54)• The biggest mistakes companies make in their case studies and how to avoid them (11:51)• Joel shares his thoughts on using case studies as a lead magnet (16:06)• Why companies should avoid gating case studies (18:20)• A creative way B2B SaaS companies can gate and ungate their case studies (20:39)• Favorite books and business leaders (21:40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-customer-success-stories-joel-klettke

45 bölüm

#Business #Marketing #Aaron Zakowski #SaaS #Software As Service #Growth Marketing #Demand Generation #SaaStr #Zammo Digital #SaaS Marketing