Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder

SaaS Marketing Superstars

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/insights-unlocked">Insights Unlocked</a></span>

1
Insights Unlocked

Abonelikten çık

6 gün önce6d ago

Abonelikten çık

Haftalık

What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.

2 yıl önce 45:24

MP3•Bölüm sayfası

In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation of LinkedIn ads (5:17) • The essentials of account-based marketing (ABM) on LinkedIn (8:29)• Why video content is great for remarketing strategy (14.26) 23:21 to 24:50• Why he avoids the debate between gated and ungated content (19:20)• Insights on Demand generation and Demand capture (25:01) • The key metrics he analyzes in paid ads (29:08)• How to run effective paid search campaigns (31:15)• The differences between being a paid media manager in an agency and a large organization (34:44) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-google-ads-andrew-harder

45 bölüm

#Business #Marketing #Aaron Zakowski #SaaS #Software As Service #Growth Marketing #Demand Generation #SaaStr #Zammo Digital #SaaS Marketing

Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder

SaaS Marketing Superstars

published 2 yıl önce

Paylaş

MP3•Bölüm sayfası

45 bölüm

#Business #Marketing #Aaron Zakowski #SaaS #Software As Service #Growth Marketing #Demand Generation #SaaStr #Zammo Digital #SaaS Marketing

Все серии

1
Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices 10:30

47 weeks önce10:30

10:30

Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-incentivized-gift-card-linkedin-ads/…

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Fireflies.ai Product-Led Growth Journey with Krish Ramineni 28:49

1 year önce28:49

28:49

In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40) ● Who is the typical Fireflies user (1:50) ● How Fireflies successfully utilized product led growth strategy (5:46) ● Why it is extremely expensive to produce AI based tools (11:09) ● How AI has completely transformed the way he works (13:20) ● Predictions on the societal impact of AI in the near future (15:15) ● How he uses criticism from disgruntled customers to improve Fireflies (21:45) ● Favorite books, apps and business leaders (32:47) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-product-led-growth-krish-ramineni-fireflies/ Follow Krish on LinkedIn: https://www.linkedin.com/in/krishramineni/…

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Marketing Leadership with ActiveCampaign CMO Shay Howe 36:57

2 years önce36:57

36:57

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43) ● How big is the marketing team at ActiveCampaign (5:46) ● How to manage a large multi-talented marketing team (8:53) ● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47) ● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41) ● Is AI marketing hype or is it a useful tool for business intelligence (19:06) ● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24) ● Favorite books, apps and business leaders (32:47) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/…

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Increasing B2B Demo to Deal Win Rates with Mor Assouline 51:12

2 years önce51:12

51:12

In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from <$100K to $15M ARR (3:17) ●What is a sales playbook (4:23) ●How to ace sales calls effectively without sounding unnatural or focusing entirely on your product (6:25) ●The major mistakes most sales people make and how to avoid them (11:12) ●How to reach out to prospects even if you don't have a new feature or announcement (15:10) ●Creative hacks companies can apply to get people to show up for meetings (20:53) ●How to use account-based management (ABM) strategies to boost sales (29:16) ●The secret sauce for creating Linkedin posts consistently and effective post templates (36:03) ●Favorite books, apps and business leaders (48:26) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-demo-sales-mor-assouline/ Follow Mor on LinkedIn: https://www.linkedin.com/in/morassouline/…

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Building a B2B Brand Using Old-School Advertising with Justin Oberman 1:08:34

2 years önce1:08:34

1:08:34

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43) ●How London Times creative idea got lawyers to subscribe to their newspaper (4:44) ●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04) ●How to make branding and direct response work in tandem (17:05)●Why Justin believes brand is not hard to measure vs direct response (23:16)●How Redbull broke into the London market without an ad budget (34:39)●How to grow your personal brand on Linkedin (36:18)●The 70-20-10 framework for creating Linkedin content (45:00)●How Justin gets client from his Linkedin posts without relying on ads or his website (47:25)●A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40)●Favorite books, apps and business leaders (1:00:46) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/…

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How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo 59:51

2 years önce59:51

59:51

In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreciates his wife for her support and keeping the family in sync (7:49)- How his daughter’s comments challenged his workaholic mindset and being present for the birth of his 3rd child (10:12)- Why he was forced to step out of his company (13:20)- What is community-led growth (18:26)- How Boast.ai helps companies (22:14)- Why people associate print media with legitimacy and how he got referral partners from his weekly newspaper column on startups (29:15)- Why your idea will fail without consistency (36:51)- The key strategies SaaS company can adopt to grow their community in today’s market (42:35)- How his cold emails for podcast outreach gets over 70% open rate (48:50)- Creating content for superfans, contributors and lurkers (51:43)- Favorite books, apps and business leaders (55:24)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lloyed-lobo-community-led-growth…

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Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh 33:31

2 years önce33:31

33:31

In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into strategic, regular and long-term partnerships (13:31)How to find effective partners for your company (16:22)How to build relationships with intending partners without alienating your customers (18:18) Common partnership pitfalls companies must avoid (22:32) Recommended number of clients companies should start their partnership program with (25:32) How to measure the impact of a partnership program (28:46)Favorite books, apps and business leaders (30:52) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-partnership-marketing-scindia-balasingh…

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How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content 25:54

2 years önce25:54

25:54

In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads…

1
B2B Conversion Copywriting That Drives Revenue with Eden Bidani 32:42

2 years önce32:42

32:42

In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify their messaging when communicating with their customers (3:55) - Getting access to key stakeholders of companies and their customers to get their view of the product (7:29) - How to make sure that companies positioning statement and strategic narrative are used in the right places (10:25)- Shortening sales cycles with video testimonials (14:29)- The two key elements companies must focus on to excel in their messaging and communication (17:17)- How she has unlocked LinkedIn to grow her business (21:07) - Her system for publishing content consistently (23:41) - Favorite books, apps and business leaders (27:55) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-conversion-copywriting-eden-bidani…

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Why I Closed My Marketing Agency (and what's next for me) 11:01

2 years önce11:01

11:01

In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and better opportunities• What I'm looking to do nextCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski/podcast-why-i-closed-my-marketing-agency…

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Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder