The Recruiting Brainfood Podcast: Your weekly 60 minute dose of brilliant conversation about Recruiting & HR
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Markéta Kabátová, spoluzakladatelka uLab, exGooglerka a PPC profík, vede podcast s diskuzí o tíživých otázkách marketingového oboru a PPC reklamy. Se svými hosty sdílí výsledky kampaní, zkušenosti, úspěchy i nezdary. Navzájem se motivují a přemýšlejí, kam se posunout a kde vidí budoucnost své práce.
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Lead your Life! Impulse für Menschen, die Verantwortung übernehmen
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This is an *almost* daily personal audio journal, I00% unscripted and unedited. There will be ordinary days with small lessons & reflections, as well as accelerated learning projects detailing the insecurities, frustrations, and progress. どうぞ宜しく🙇🏻♀️
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CEOs successfully leading growth companies require continual learning, new thinking and a guided approach. CEO BrainFood was created to be a resource and guide for entrepreneur founders and CEOs seeking insights and useful tools to help them build enterprise value, generate higher profits, and develop the talent needed to consistently win at the Great Game of Business.
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The team at the wildly popular TodayIFoundOut YouTube channel discuss a variety of fascinating topics to help you feed your brain.
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Brainfood Live On Air - Ep268 - How to Build a Job Scraper (as a non-coder!)
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HOW TO BUILD A JOB SCRAPER USING PYTHON (AS A NON-CODER!) Friends, you don't need me to tell you that the job market for Talent Acquisition professionals has been in the toilet for the past 18 months. So much so that I have even had to close down the Brainfood Jobs Job Board - for lack of posted jobs! When the competition out there is as fierce as …
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PPC Brainfood: Ondra Sláma: YouTube a jeho videokampaně | uLab Podcast
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V dnešní epizodě s hostem Ondrou Slámou probíráme: 🟡 | Jak je na tom YouTube v ČR 🟡 | Jak velký je rozdíl oproti televizi 🤔 | Poslechni si celý podcast a dozvíš se plno hodnotných informací! 👉🏻 | Pro více zajímavostí a tipů ze světa PPC nás sleduj! https://linktr.ee/unicornslab
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Brainfood Live On Air - Ep267 - Real Use Cases in Recruitment Automation Live Demos
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REAL USE CASES IN RECRUITMENT AUTOMATION: LIVE DEMO Friends, I'm on a mission: industry everywhere is in a race for become AI-enabled, and those that are slow to adopt are going to be outcompeted by those who can now move faster and better. What we've been lacking is real examples of how RPA (Recruitment Process Automation) and AI can really take o…
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Brainfood Live On Air - Ep266 - How to Hire a Chief People Officer
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HOW TO HIRE A CHIEF PEOPLE OFFICER (CPO) It's the most senior role in the People department, one that many a recruiter eventually aspires to, but I suspect not many of us have had to try and recruit for one! We're going to dive into the world of C-level hiring, but with a twist, for the C-suite exec leading our own department! - What are the circum…
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PPC Brainfood: Lidi a pokojovky: Co mají společného? | uLab podcast
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Dneska odlehčené prázdninové téma: co mají společného lidi a pokojovky?Pokud jste team leadeři, tak si tento díl nenechte ujít. Odkaz na blog: https://www.ulab.rocks/blog/cz/
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Brainfood Live On Air - Ep265 - New Job as a Recruitment Leader - The 100 Day Plan
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NEW JOB AS A RECRUITMENT LEADER: THE 100 DAY PLAN We know that it continues to be a tough market out there, but I am heartened to see more than few of my close contacts secure new positions lately. Not only do we hope that this is the beginning of a mini-bounce back for the TA job market, but it is also an ideal opportunity to speak to the newly hi…
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Founders Focus - Ep49 - Up close and personal with Steve Bartel, CEO of Gem
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is Steve Bartel, CEO of Gem. - When did you realise you were going to set up a company?- In what ways does being an engineer help you as a tech CEO?- In what was does it hinder you?- What aspects of being a CEO ha…
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PPC Brainfood: Kdy jít na Microsoft Ads a na co si dát pozor | uLab podcast
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Uvažovali jste někdy nad tím, jestli by se vám vyplatilo inzerovat na Microsoft Ads? V této epizodě podcastu se Markéta Kabátová podělí o to, jak se rozhodnout a na co si dát pozor. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/
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Brainfood Live On Air - Ep264 - How to Ethically Implement AI into Talent Acquisition
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HOW TO ETHICALLY IMPLEMENT AI INTO TALENT ACQUISITION One of the factors slowing down AI Adoption is justifiable concern on the ethics of AI. How do we ensure that we are not exacerbating bias, privileging one demographic over another and treating human beings as lesser than the machines? It's been great to see software vendors take the lead in try…
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Founders Focus - Ep48 - Up close and personal with Sam Dhesi CEO of Popp.ai
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is the CEO of one the new wave of AI-native tech startups which are transforming enterprise recruitment, Sam Dhesi - When did you realise you were going to set up a company?- What are the strengths of a founder co…
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Brainfood Live On Air - Ep263 - Public Speaking Tips for Newbies
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PUBLIC SPEAKING TIPS FOR NEWBIES: HOW TO DELIVER YOUR BEST RECFEST TALK Once upon a time, I too was also a reluctant public speaker. In fact, I did not even see the point of attending industry conferences - after all, what did I have to say, what did I have to learn? I am very glad that I accepted the invitation of one Mr Stephen Donaldson to give …
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Founders Focus - Ep47 - Up close and personal with Dina Bay, CEO of PitchMe
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is Dina Bay, CEO of PitchMe. I do believe this is the first time we have had a Founders Focus with the fellow Alumni of St Andrews University - a moment to celebrate! - When did you realise you were going to set u…
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Brainfood Live On Air - Ep262 - Skill Based Hiring - A Conversation with Johnny Campbell, CEO of Social Talent
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SKILL BASED HIRING: A CONVERSATION WITH JOHNNY CAMPBELL One of the first people to really break down to task and activity level was Johnny Campbell. As CEO of market leading hiring training company SocialTalent, his taxonomy of the skills required by a recruiter to perform in their work remains a canonical artefact in the world of talent acquisitio…
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Founders Focus - Ep46 - Up close and personal with Roderick Smythe, CEO of Glyde Talent
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. I'm delighted to be speaking to the one and only Roderick Smyth - serial entrepreneur with multiple exits and now the founder and CEO of Glyde Talent - the AI powered recruitment platform which enables recruiters to sourc…
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V dnešní epizodě bude Markéta Kabátová řešit otázku lead gen kampaní. V jakém případě se vyplatí vést na landing page a kdy je naopak lepší vést instant form na Metě nebo Linkedinu? Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/lead-gen-kampane/
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Brainfood Live On Air - Ep261 - How to Assess and Implement Your New ATS (Part One)
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HOW TO SELECT AND IMPLEMENT AN ATS: A MASTERCLASS There will come a point in every Talent Acquisition professionals career where you will have to make a decision on which ATS to use. Likely to be the most significant technology decision you'll ever make, it is also - outside of payroll - likely to be the biggest ticket investment that you'll ever h…
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Founders Focus - Ep45 - Up close and personal with Barb Hyman, CEO of Sapia.ai
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is Barb Hyman, CEO of Sapia. I had the great pleasure of meeting up with Barb for a coffee in Shoreditch earlier this year and I'm delighted to be able to reconnect with her on her founder story and what exactly m…
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PPC Brainfood: Jak se nám během prvních 3 měsíců podařilo prodat zařízení Elonga za 5 miliónů? | uLab podcast
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V lednu se nám v uLabu podařilo během 45 dnů zvýšit obrat Elongy o 2 000 000 Kč a vyprodat jejich sklad! A za první 3 měsíce jsme vyrostli na obrat 5 000 000 Kč. V dnešní epizodě Markéta Kabátová prozradí, jak a díky čemu se podařilo tak rychle vyrůst a také se podělí o klíčové body, které jim značně v růstu pomohly. Stačí 10 minut a nakrmíte svůj …
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Brainfood Live On Air - Ep260 - Future of Job Boards & Job Board Advertising (Part Deux)
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FUTURE OF JOB BOARDS & JOB ADVERTISING (PART DEUX) The best Brainfood Lives always leave more to be said. Ep254 set new standards for intellectual horsepower, as we discussed GenAI impact on the future of job boards and job advertising. We had such great feedback that we had to bring the crew back to follow up, this time taking things a step furthe…
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Founders Focus - Ep44 - Up close and personal with Max Armbruster, CEO of Talkpush
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up on is one of brainfood's oldest buddies, Max Armbruster, CEO of Talkpush. If you've ever met Max you'd know about it - a unique, effervescent character whose passion for tech and recruitment is matched only by his…
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PPC Brainfood: Jak se rozhodnout, jestli mít člověka v týmu | uLab podcast
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V dnešní epizodě se Markéta Kabátová rozhodla sdílet to, jak se rozhoduje, jestli má člověk zůstat v týmu anebo s ním spolupráci raději ukončit. Mnohdy se totiž jedná o těžké rozhodnutí, ale je důležité ho udělat včas. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/jak-se-rozhodnout-jestli-mit-cloveka-v-tymu…
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Často, když lidé přemýšlí nad tím, kde udělat lead gen kampaň, tak v případě B2B trhu automaticky dají kampaň na Linkedin. Jaké faktory byste měli zvážit, abyste se dobře rozhodli, kde reklamu dělat. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/meta-vs-linkedin-na-jake-siti-delat-kampane…
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Brainfood Live On Air - Ep259 - Expanding Scope from Talent Acquisition to Talent Everything
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EXPANDING SCOPE: FROM TALENT ACQUISITION TO TALENT EVERYTHING Talent Acquisition has spent the past two decades attempting to create an identity distinct from HR....was this mistake, and do we now need to discreetly reverse course?? Apologies for the provocation but I suspect this is more or less what we NEED to be doing, especially as the employer…
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PPC Brainfood: Co vědět o B2B/Saas firmě předtím, než začnete nastavovat kampaně | uLab podcast
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V dnešní epizodě vám Markéta Kabátová poradí, co byste měli vědět předtím než začnete spolupracovat s B2B/Saas firmou. Co vše byste měli zjistit, na co všechno byste se měli zeptat a co vše byste si měli vyhledat předtím než začnete nastavovat kampaně. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔Odkaz na blog: https://www.ulab.rocks/blog/cz/co-byste-m…
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Brainfood Live On Air - Ep258 - Programmatic Job Advertising - A Masterclass
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PROGRAMMATIC JOB ADVERTISING: THE MASTERCLASS I am convinced that programmatic job advertising will become a necessity for the employers hiring at any kind of scale. Applicant overflow will become untenable without automated system which can respond to flow rate by either increasing or decreasing the visibility of the advert. And yet the solutions …
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Dnešní epizoda je opět věnována oblíbenému tématu pMaxek. Tentokrát se v ní Markéta Kabátová zaměří na 4 věci, ve kterých PPC Specialisti nejčastěji chybují. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔Odkaz na blog: https://www.ulab.rocks/blog/cz/4-chyby-ktere-se-casto-delaji-u-pmax/
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Founders Focus - Ep43 - Up close and personal with Reiner Bruns, CTO Scotty AI
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Scotty AI is a technology business where the market has finally caught up with the vision. Their pioneering software provides the sort of automation of workflow which recruiters have been screaming out for, especially in t…
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Brainfood Live On Air - Ep257 - Recruitment Automation Tips You Can Do Right Now
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RECRUITMENT AUTOMATION TIPS YOU CAN DO RIGHT AWAY As the case studies accumulate, we are beginning to see the outline of what an AI-enabled recruiter looks like: it is indeed x10 more productive, perhaps even x100 more productive in certain tasks and functions. It's time to stop watching folks, and time to start doing. - Examples of Recruitment Aut…
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Founders Focus - Ep42 - Up close and personal with Tycho van Paassen, Co-founder, VONQ
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today VONQ has been one of the recruitment technology providers who have undergirded the recruitment advertising eco-system, often in a way unknown to recruiters at the operations side of the business. What a better opportunity …
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PPC Brainfood: Na jaký cíl by se měl teamleader zaměřit? | uLab podcast
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Teamleadeři se často nesoustředí na správné cíle. Markéta Kabátová si to sama za svou kariéru zažila, proto vám v dnešní epozidě pomůže přijít na to, jaký cíl byste jako teamleader měli mít. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/na-jaky-cil-by-se-mel-teamleader-zamerit/…
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Brainfood Live On Air - Ep256 - How To Set Up a Recruitment Analytics Dashboard
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HOW TO SET UP A RECRUITMENT ANALYTICS DASHBOARD Having strong analytics is critical to increasing the degree of your hiring success. Much more challenging is how best to set up a dashboard which works best for your organisation and your needs. We're going to get some expert advice from talent leaders whose speciality is enabling organisations to ha…
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PPC Brainfood: 6 věcí, které zkontrolovat, jestli vám neutíká potenciál | uLab podcast
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V dnešní epizodě vám Markéta Kabátová předá 6 tipů, jak plně využívat potenciál vašich kampaní. Co zkontrolovat, abyste případně přinášeli ještě větší obrat než momentálně přinášíte? To zjistíte v dnešní epizodě! Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/6-veci-ktere-zkontrolovat-jestli-vam-neutika-pote…
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Brainfood Live On Air - Ep255 - No LinkedIn X-Ray - What Next?
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NO LINKEDIN X-RAY? WHAT NEXT? The sourcing community has been monitoring the changes on LinkedIn, particularly on the availability of public data to search engines. 2 months since the news first broke that 'LinkedIn X Ray is dead', what is the latest from the front lines of the sourcing world. And...if LinkedIn X-Ray IS on its last legs, what does …
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Wir leben in einer Welt, in der das Sagen und sich Mitteilen immer wichtiger wird und immer mehr Raum einnimmt. Und sich das Zuhören, sich für den anderen interessieren, das Verstehen wollen in gleichem Maße aus dieser Welt zurückzieht. Beim Zuhören gibt es nur das Hier und Jetzt. Unsere Augen und unseren Mund können wir schließen. Doch das Ohr – d…
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Brainfood Live On Air - Ep254 - Data or Ads? Future of Job Board Advertising in the Era of GenAI
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DATA OR ADS: FUTURE OF JOB BOARD ADVERTISING IN THE ERA OF GENERATIVE AI Job Boards are going through a moment. What had felt like a clear progression of business model towards Pay-Per-Applicant, is now changing in the era of GenAI, especially with the AI-enabled job candidate conducting mass apply. Opportunities and risks have both increased for t…
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V dnešní epizodě se Markéta Kabátová přiznala k jedné chybě, kterou občas dělá a která ji brzdí nejen v rozvoji. Aby ji překonala, tak musí zvládnout svůj strach a zabojovat se svým studem. Jakou chybu dělá, se dozvíte v dnešní epizodě našeho podcastu PPC Brainfood. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔Odkaz na blog: https://www.ulab.rocks/blog…
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Brainfood Live On Air - Ep253 - Skill Based Hiring - Rhetoric or Reality?
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SKILL BASED ORGANISATION: REALITY VS RHETORIC? The consensus in the industry is that Skill Based Hiring and Skill Based Organisation is the way forward for the next generation of future fit organisations, but what does successful implementation actually look like? We're beginning to see the emergence of a debate on the wisdom and practicality of th…
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PPC Brainfood: 4 pMax scripty, které musíte nasadit | uLab podcast
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V dnešní epizodě bude Markéta Kabátová mluvit o scriptech, které byste měli nasadit, pokud používáte pMaxku. Podělí se s vámi o 4 scripty, které vám značně usnadní práci a také vám vysvětlí, jak a kdy je používat. Stačí 10 minut a nakrmíte svůj mozek! 🧠🍔Odkaz na blog: https://www.ulab.rocks/blog/cz/pmax-skripty-ktere-musite-nasadit/…
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Brainfood Live On Air - Ep252 - How To Pull Off a Global TA Restructure
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HOW TO PULL OFF A GLOBAL TA ORG RESTRUCTURE The post 2021 drive for optimisation has led to a global wave of organisation restructuring, as every department, in every company, probably in every country comes to terms with a world of high interest rates, slowing growth, tougher margins and ever increasing volatility. How have multinational TA teams …
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Problémem zejména u začínajících teamleaderů je obava z toho, že se přestanou učit nové věci a zůstanou zaseklí na jednom místě. Co tedy dělat proto, abyste nezakrněli a naopak se dále rozvíjeli a získávali nové znalosti? Pusťte si naši epizodu podcastu PPC Brainfood, kde vám Markéta Kabátová předá tipy, co v takové situaci dělat. Stačí 10 minut a …
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Brainfood Live On Air - Ep251 - Innovation in High Volume Hiring - Faster, Better, Cheaper?
1:01:59
1:01:59
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1:01:59
HIGH VOLUME HIRING: FASTER, BETTER, CHEAPER? Recruitment optimisation gets more serious at scale. 1% efficiency improvement means a lot more when you're hiring for 10,000 people vs hiring for 100. What can we learn from high volume hirers when it comes to increasing efficiency? - Why radical solutions are required- How to determine where gains can …
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Nezáleží na tom, jestli jste junior, medior nebo senior, vždy je potřeba své znalosti a dovednosti rozvíjet. A právě proto se Markéta Kabátová rozhodla v rámci této epizody sdílet své 3 tipy, jak se co nejrychleji posouvat v PPCčkách. A na konci videa má pro vás i jeden bonusový tip. Stačí 10 minut a nakrmíte svůj mozek! 🧠🍔 Odkaz na blog: https://w…
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Brainfood Live On Air - Ep250 - Developer Skills Report 2024
1:03:44
1:03:44
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1:03:44
WHAT DO DEVELOPERS WANT? SKILLS & SENTIMENT REPORT 2024 One of the annual must read reports in the recruiting industry is the HackerRank's Developer Skills Report. With huge changes in the skills make up of the software developer workforce of tomorrow, we need to review what kind of skills developers care about, are getting good at and are letting …
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PPC Brainfood: Brand vs. Performance | uLab podcast
19:27
19:27
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19:27
Většina marketingových pouček vychází z firem, které jsou na trhu již řadu let a které vyrostli na tradičních médiích. Ale co malé firmy, které jsou na začátku? Co by si měli nejenom začínající firmy stanovit v oblasti budování jejich značky? Tohle a mnohem více probere Markéta Kabátová v této epizodě. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔Odkaz…
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Brainfood Live On Air - Ep249 - Future of Work - Talent Acquisition - Not Invited?
1:13:24
1:13:24
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FUTURE OF WORK: TALENT ACQUISITION...NOT INVITED? Talent Acquisition has long fought a battle for a 'seat at the table' when the big decisions are made about the future of an organisation but we really need to come to that table with unique perspective, value and confidence. With the era of Generative AI already upon us, let's do a sense check on w…
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PPC Brainfood: Petr Bureš: Konec cookies třetích stran | uLab podcast
1:08:19
1:08:19
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Markéta Kabátová si pro tento díl opět přizvala hosta. Tentokrát jim je Petr Bureš, který u nás v uLabu pracuje na pozici CTO. Společně proberou hodně do hloubky cookies třetích stran a co se stane až o ně přijdeme. Jak by se na to měli připravit firmy a co by měli dělat PPCčkaři? To vše se dozvíte v tomto díle! Stačí 10 minut a nakrmíte svůj mozek…
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Brainfood Live On Air - Ep248 - Talent Trends Report 2024 - Sourcing & Engagement
53:22
53:22
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TALENT TRENDS REPORT: SOURCING IN 2024 Sourcing has returned to being a hot topic in 2024 in light of the recent restrictions on Linkedin data which may be significantly altered the efficacy of previously reliable sourcing techniques. We've had the expert sourcing view - lets now look at what data can tell us as CRM / ATS provider Ashby takes a dee…
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Brainfood Live On Air - Ep247 - State of Hiring Report Market Intelligence 2024
1:03:16
1:03:16
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The State of Hiring Market Intelligence Report 2024 Continuing with our theme of showcasing companies who are conducting research valuable to the recruiting community, today we focus on the work our friends at Willo have done over the past year, surveying customers on hiring trends from AI, remote work, candidate experience and focus for 2024. Find…
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PPC Brainfood: Vše, co jste chtěli vědět o TEMU | uLab podcast
14:07
14:07
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14:07
V dnešní epizodě Markéta Kabátová probere čínský e-shop Temu, který v posledních měsících zaplavil celý internet a mnozí esphopaři s ním dost bojují. Jak se podařilo Temu tak rychle vyrůst? Může za to pouze jejich marketing nebo je v tom celkově skvěle promyšlená strategie? Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.r…
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Background Live On Air - Ep246 - State of Background Screening Compliance 2024
1:01:40
1:01:40
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1:01:40
The State of Background Screening Compliance 2024 Checkr have released the definitive research piece on the State of Background Screening Compliance and we will use this week's Brainfood Live On Air to interview Su-Han Wang, Managing Litigation & Compliance Counsel at Checkr to better understand: what percentage of US employers are compliant with F…
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