29. Janelle Nowak-Santo, Brunswick | How valuable is social media to attract investment?
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How valuable is social media to attract investment? A few years ago, I was talking to the founder of a fund manager who was telling me about how he used Facebook, Twitter, and LinkedIn to gather intelligence on how well businesses were using social media and other digital channels to engage their key stakeholders.
He wasn't in his twenties or thirties and he certainly wasn't posting photos on social media of his lunch. He just wanted to get a sense of the business' ability to adapt and to scale by what he saw online as another input around the decision of whether or not to invest. It sounds really simple and smart, but it's certainly not common.
And there are plenty of others I've spoken to within the investment community who still feel like social media is a fad or a waste of time. But their views, the founders and my own are just opinions. What does the data say? And just how valuable is social media to the investment world today?
I'm so pleased to be joined on the Your Digital Reputation podcast by and explore this topic with Janelle Nowak-Santo, partner at Brunswick Group in the US and lead author for the recent Digital Investor Survey.
For all the show notes, head to: propelgroup.com.au/podcast/janelle-nowak-santo
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