30. Doug Taylor, The Smith Family | Why should CEOs tell stories online?

Your Digital Reputation

I'm thrilled to be joined by Doug Taylor, CEO @ The Smith Family to explore: Why should CEOs tell stories on social media? Yes, stories. I wonder how many leaders see storytelling as part of their official remit today?

Some may think, well, why bother? My job is to manage the numbers and the decision making across the organisation, not tell stories. And that may well have been true just a few short decades ago. But we now live in the reputation economy, where leaders are required to do much more than just deliver shareholder returns.

Just as social media has provided leaders with a platform to speak and control their narrative, social media has also provided their stakeholders with access and the right of reply. When audiences are making decisions around whether to or not to work for you, to or not to buy from you, to or not to trust you, your stories as a CEO really do matter.

To learn more about and support the work of The Smith Family, head to: www.thesmithfamily.com.au

For all the show notes, head to: propelgroup.com.au/podcast/doug-taylor

YOUR DIGITAL REPUTATION PROGRAM:

Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.

For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie

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