Content Isn't King. Marketing Data Is.

Your Digital Marketing Coach with Neal Schaffer

A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement.
What gets lost in the conversation is the fundamental role and importance that marketing data SHOULD play in your marketing strategy.
It's simple: The more data you have, the more effective your marketing will be.
If you don't have enough data, it is worth investing in acquiring it.
This is a short and sweet episode but I wanted to inspire you to put emphasis on data in your marketing.
Key Highlights
[02:49] Why Everything You Do Should Be Data-Driven As Possible
[03:43] My First Experience With Understanding How Powerful Data Can Be
[05:04] You Need to Experiment More
[07:48] Be Aggressive in Getting the Data
[08:44] How Data Can Help You Make Informed Decisions
[09:15] I Encourage You to Spend A Little Money in Terms You Can Get More Data
Notable Quotes

• But we talk about in marketing a data driven strategy, I believe that everything we do should be as data driven as possible. Obviously, it's hard to do almost everything data driven. But there's a lot of things that we can do.
• They could relatively predict as to how a given campaign will perform. That is extremely powerful, because we want to know where to invest our money as business owners, entrepreneurs and marketers, and what is going to be Return on assets. And then we can compare and contrast.
• It's not always clear cut, but the more data we have, then the more we can predict these things.
• The more you do this, across different social networks, different follower size counts, you begin to understand the market price for working with influencers.
• It all comes down to this data, this first party data, the more we know, the more informed our decisions can be, the more things become predictable, the bigger impact we can have with the same marketing budget, because now we can pick and choose what are going to be the avenues that have the best chance of success.
• So I wanted to throw it out there and encourage you, it's okay to spend a little money or, you know, to engage with influencers to publish a little more content, whatever it is, if you're looking to get that data to use going forward in a lot of different ways, especially if you're trying to compare and contrast different channels -- that's going to be really, really important to get as much data and to really leverage that data as part of a data driven approach to digital content, influencer, social media marketing, whatever brand of marketing that you choose to do today.

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