Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview]

Your Digital Marketing Coach with Neal Schaffer

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy.
Yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
The truth is, AI possesses the power to change everything.
If you're in marketing, you need to invest in better understanding AI. Begin with this interview with Paul Roetzer, author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business.
Key Highlights
[02:17] Introduction of Podcast Guest, Paul Roetzer
[03:50] How Paul Start Getting Interested in AI and Marketing
[06:10] What is Quantum Computing
[08:05] Individual Use Case for AI
[11:53] What You Can Do to Leverage AI
[14:02] AI Tools in Marketing, Sales, and Influencer Marketing
[16:57] Leveraging Anonymous Data Across Clients
[19:57] 3 Areas That You Should Start Focusing
[23:47] The Pitfalls of Marketers With AI Technology
[28:36] Final Advice
[29:40] Connect with Paul
Notable Quotes

• I mean, yeah, AI is language. It is vision technology, like dolly to was a big thing in April open release dolly to which could generate images, it's deepfake videos, it's like all these things you hear about. But at its core, machine learning is the primary subset of AI. And what machine learning does is it takes data in inputs, and it makes predictions generates outputs.
• Everything we do is trying to predict behavior outcomes, and then you actually start to realize all the potential that AI has to transform what we do every day.
• Data is an essential element of making AI work for you as a marketer. But it is not necessarily an obstacle.
• You don't need AI, you need smarter tech that saves you time and money and makes you better at your job. It just so happens AI is what makes that possible.
• We always says all AI is not created equal, just because you look at three platforms that do content intelligence, which is basically helping you figure out the right by using AI tools. They're not all created equal. And you're gonna have to be able to drill in and ask some different questions.
• And I think if you go into AI thinking about it that way, that is an assistant, it is there to help you and recommend things to you and, and develop drafts of social shares and ads and copy like not write the thing for you, then you can have an amazing experience with AI.
• You just gotta be curious, like, find the thread within AI that is interesting to you.

Guest Links:

• Marketing Artificial Intelligence Institute: https://www.marketingaiinstitute.com/
• Connect with Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer/
• Marketing Artificial Intelligence: AI, Marketing, and the Future of Business on Amazon: https://amzn.to/3xkUopA [Affiliate]

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