Patch Plants: Franky Athill on the challenges of selling live plants online
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Manage episode 287998921 series 2656940
Franky Athill shares how Patch Plants disrupted the gardening industry with an eCommerce model. We dive into the brand’s early challenges and marketing tactics, before discussing how the brand educated their audience to buy plants online.
Franky also talks retention strategies, the operational difficulties of selling live plants, and Patch’s plans for future growth.
18 bölüm