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Pattern Brands: Emmett Shine on building brands through storytelling
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Emmett Shine joined us on the podcast to talk brand building in DTC. He shares how Gin Lane helped some of the world’s biggest direct players deliver game changing storytelling and community plays.
We also dive into the motivation behind his new venture Pattern Brands, which began with the launch of cookware merchant Equal Parts. Emmett explains how they’re using SMS to allow customers to ‘text-a-chef’, before wrapping up by revealing key lessons he’d tell his younger self.
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