Depop: Simon Beckerman on fueling organic growth with a simple marketing flywheel

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Depop founder Simon Beckerman joins us to discuss how he turned an offline magazine into an app-based marketplace with 18 million users. We cover the early inspiration behind Depop, it’s pivot online and the challenges that came with scaling.
Simon explains how a simple marketing flywheel was critical in bringing a young audience to the platform, and reveals what community really means to the brand. We wrap up by exploring Depop’s move back offline through retail partnerships with the likes of Selfridges and Ralph Lauren.

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