#24: Human behaviour vs angry bridges with Rory Sutherland

What Does Good Look Like?

Rory Sutherland, Ogilvy vice chairman, TED talk superstar and self-acclaimed behavioural science groupie joins us to share his knowledge of human behaviour. Rory and his marketing colleagues use this information to affect how people behave, and we’re keen to learn how we can use this knowledge to improve our own healthy care behaviours. Tune in to learn more about angry bridges, behavioural fatigue, solving problems you don’t know you have and the true reason for why ski trips should be banned.

If you’re curious on the books mentioned in this episode, you can check them out here:
Alchemy; The surprising power of ideas that don’t make sense (Rory Sutherland)
Zero to One (Peter Tiel)
The Checklist Manifesto; How to get things right. (Atul Gawande)

If you have any questions, comments or feedback on this episode, we'd love for you to get in touch via e-mail: [e-mail] or, if you make a post on social media, please tag us using #wdgll.

Disclaimer: This podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment of disease. Never disregard professional medical advice or delay in seeking appropriate medical support because of something you have heard on the podcast.