88. How to Start a Podcast | Group Episode | How to Come Up With Ideas for What to Say on Your Podcast, How to Niche Your Podcast, and More

Unjaded: Human Design for Intentional Entrepreneurs

How to Start a Podcast | Group Coaching Episode

In this episode, Vickie Dickson leads a group coaching session about the power of podcasting, how to align it with your human design, and practical tips to avoid "pod fade." If you're feeling uncertain about starting a podcast or are unsure how to maintain momentum, this episode will give you the clarity and tools you need.

Before we get started… my TOP tip for never running out of content ideas is to create content according to your Human Design. How, you may ask? By taking my signature Content by Design course! The next LIVE round kicks off in October. Hop on the waitlist now! 💙 https://vickiedickson.com/waitlist 💙

In this episode, you will hear:

• Why podcasting is a powerful tool to connect with your audience.
• How to overcome the fear of running out of things to say on your podcast.
• Tips on defining your niche—and letting your niche find you.
• How Human Design profiles influence the way you show up in your podcast.
• Strategies for using podcasting as a foundation for repurposing content.
• Real-life insights from two women in business, Carol and Joni, on podcasting and Human Design.
• The importance of marketing your podcast to avoid “pod fade.”
• A bonus podcast marketing tip!

PLUS - what exactly will Content by Design help YOU with?

• Leverage your Human Design: Content by Design focuses on helping you understand and leverage your Human Design so you can create content that feels authentic and draws in your ideal clients.
• Create with ease, not pressure: By aligning with your design, you’ll create content that flows naturally, without feeling forced or "salesy."
• Move away from the algorithm trap: Learn how to stop being a "slave to the algorithm" by developing content that resonates deeply with your audience, making them want to engage without needing constant social media pressure.
• Tailored content strategy: Whether it's blog posts, email sequences, or podcast episodes, the course helps you refine all types of content in a way that is true to who you are and the message you're meant to share.
• Find your voice: The course ensures you identify what you're meant to say and how you’re meant to say it, based on your unique Human Design profile.

Leaning into your Human Design allows you to create content that feels aligned with your true self and connects deeply with your audience. By embracing podcasting as a powerful medium and applying the strategies discussed, you can build a thriving platform with ease. If you're ready to take this further, the Content by Design course will help you unlock your unique voice and create content that attracts your ideal paying clients!

Get on the Content by Design Waitlist NOW → https://vickiedickson.com/waitlist

You Can Find My Guests:

• Caroline de Posada → https://carolinedeposada.com/podcast-2/ and https://www.instagram.com/carolinedeposada/
• Joni Mae → https://theempoweredblueprint.com/

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/
• Check out Vickie's website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Episode TranscriptHost, Vickie Dickson:

Welcome back to another episode of unjaded Today is a regular Monday episode, so it's going to be a little bit longer than our daily drops. But before we get into it, I would love for you to meet Juliana. Juliana and I spent full day together in a content audit intensive, and we worked for eight hours on her really finding the message within her own human design. So we married Human Design and copywriting and writing skills and all of the things to land on messaging for her launch, because she has some big goals for this launch, and she wants to knock it out of the park, and she understands that she's not doing that with her current content. One of the reasons is that she was working with a manifesting generator coach with all of the centers defined, and she was trying to create content like that. Manifesting generator coach creates content because that's what she was training her to do. Here's the thing about your human design. Your Human Design is the window to exactly what you need to say, how exactly you need to say it, and who exactly you're speaking to, and that's not going to be the same for you as it is for me, as it is for Juliana, as it is for any of the other people who you have heard from, who've gone through my content by design system to start to create content that actually lands with their people and gets them hired. Because your content, just like everything else in your life, is an inside job. Here's Juliana.

Business Intensive Client, Juliana Christine:

I have worked with many business coaches. The work I did with Vickie during the business intensive was next level. The ahas breakthroughs and epiphanies I had were out of this world. Vickie has the ability to hop, skip and leap from human design to business strategy to deep emotional beliefs so that you can really get unstuck in your business. Because we all know it's not just the strategy you need, it's also clearing the beliefs that keep you small. As a psychotherapist, energy worker and Human Design Specialist, I found Vickie's support to be exactly what I needed. It takes tremendous skill for someone to meet me at the depths at which I am willing and want to go, and Vickie's got it in eight hours, I got to my deep inner truth at what stops me from accessing it. I got crystal clear on how I can leverage my human design and content creation, and I got her eyes on my website and how I can communicate my message with crystal clarity.

Host, Vickie Dickson:

Welcome to unjaded. This is your straight talk. Shoot from the hip, wrapped in a little bit of love human design for business. Podcast. We talk a lot here about clarifying your message so that you can bring in paying clients with ease. And ease is different from easy. Stick around to find out how we roll here. I'm your host, Vickie Dickson. I am a two, four, emotional manifesting generator. Light on the emotional, and I'm a quad right in human design, in real speak. I am an entrepreneur of 30 plus years. I've had every kind of business there is, and I always say that business is my love language. I can't wait to dive in with you here on the podcast. So welcome to unjaded. Today I have a super fun episode. I love these little group coaching episodes because we get to hear from other, mostly women in business, and we get to shout out other businesses in the space. So we are talking today about podcasting because it is a topic of conversation that's hot and heavy in my world right now, I'm just fresh off the launch of a second podcast. It is not my own podcast, but I'm fortunate to host a second podcast for bodygraph chart, and that podcast is called the pulse on human design. Those are highly consumable episodes. They're, you know, 10 minutes or less, most of them, and they're all about building your business. Now I've heard it said often since, in the last week since we launched, that it's a podcast for any kind of business. Would you don't have to have a human design business benefit from that podcast at all, the same as unjaded. So we're going to be talking today about podcasting. Because a lot of people are asking, oh my gosh, I want to start a podcast. Or where would you even begin to start a podcast? Or I wish I could do a drum roll here. The biggest thing that people ask about starting a podcast is how to come up with ideas. What if I run out of things to say? That seems to be the reason that people don't start a podcast. And I know I felt like that too. I had no intentions of starting a podcast before last year when I went to tribal, and actually one of the guests here today was at tribal with me as well, and I didn't even think of starting a podcast. And then we kept hearing in the room how search is going to audio and how we needed to get more audio out there, and it should be our goal to have twice as much audio as we do now. And I was like, oh, gosh, maybe I do need to start a podcast. So I kind of let it percolate for a little bit, not too long, though it was like six weeks from that day that I launched my own podcast, and it has been a blast ever since. We're actually going to be coming up on 100 episodes. By the time the podcast is year old, we will have 100 episodes done. So that's super fun. Thank you for being here for the year with me. So let's talk about you, and you starting a podcast. Podcasting is amazing because you are in someone's ears. You have their. Earballs for the amount of time of your episode. So it's a really great way to connect with your listeners, and search is going more and more towards audio. So a podcast can be really good idea, and it's also a good driver in your business. It's a good way to start your repurposing journey. So you know, instead of having maybe a blog post or something like that. The podcast episode can be something that you can repurpose to all of your Instagram content, to your emails, to all of those things. And one last kick for podcasting is that you don't really have to be on video, so you can completely just do an audio podcast. Now I know I get a lot of pushback sometimes on that, because I don't record my episodes mostly on video. I do them straight up on audio, and they go to YouTube that way. It's not that I have a problem with video. I just find it easier to just come in, in my housecoat, or whatever happens to be going on in my life when I'm in response as a manifesting generator and start to record. So that's one of the beauties. If you don't love video, podcasting can be good as well. But the thing that people really are concerned about is that they're going to run out of things to say. So I'm going to just go through three or four things that can help you with coming up with things to say on a regular basis for your episodes. So the first thing is to really define the niche that you're speaking in, and to be as narrow as you possibly can. There is nothing sexier than a really tight niche, like the smaller your niche, the more money you will make. And I know that in the human design space, we tend to think that human design is a niche, and yes, it can be for a while, but the more you can possibly niche that down, the easier it is going to be for you to come up with content. And it seems like it's the opposite. It seems like, oh, well, if I have this broad, broad, topic, then it'll be really easy to come up with ideas, but it's too much. It's too much for your brain. Your brain has no like pathway to stay in. So having a narrower niche makes it easier, not only for you, for your listener. So I had an experience last week. I was looking for a brand strategist, because I'm in the middle of a brand refresh, and I was looking for a brand strategist. So I started, of course, with podcasts, and I search brand strategist, and I come up with this person who seems like it's going to be amazing, and I start going through her episodes, and she has, I don't know, over 200 episodes, and I had to dig and dig and dig and dig and dig to find one on brand strategy. It was crazy, like there was everything but brand strategy on this podcast, and that's easy to do because there's so many things we could talk about in my own podcasting journey over the past year, like I started out more broad, but you just let your niche kind of marinate over time. You just kind of let it get narrower over time. You let let your niche find you over time, and you will find an area, if you're open to it, you will find an area where you are naturally drawn to. So for me, as you have probably found over the course of the last year, it just keeps getting more and more and more and more and more about creating content, because that's my baby. And right now, we're in the middle of 30 days of episodes, and it is so easy because I know I'm talking about content. I know that somehow I'm tying that back to your voice. So that is one of the things that's going to make it really it really easy for you to create the number of episodes that you want to create in your podcast, is to define your niche. Another thing, of course, is to lean into your human design strategy. And it seems like no duh, if you're listening to this, you might be like, well, of course, I'm going to lean into my human design strategy. But are you really? Do you really know what that feels like in your body? Do you understand that as a projector, you need to get in front of the mirror every single day and recognize yourself for your gifts? Do you get that when you are having an episode idea come through you, you want to get in front of the mirror and really work it out with yourself. You want a sounding board for that? Do you get as a generator, a manifesting generator, how to actually create and response, how to have something in the world hit you between the eyeballs, and you go and record a podcast episode right away, or at least, I mean, if you could see my notebook, I have so many notebooks, but it's just a constant, you know, jotting down things that I'm responding to. I just recorded an episode this morning. Before this, I had like 15 minutes again, I wasn't dressed for anything, just go to the microphone, and it was all about something that happened on on Instagram on Friday night. But I had kept I had captured it for myself while I was in response, so that then I could bring it to you. So the first thing is going to be to absolutely follow your human design strategy and then to show up as your human design profile. Remember that your human design profile is who the world needs you to be. That is the role that you play in the movie of your life. We need you showing up as you so if you're a one line profile, you may have a podcast that's all about research. You may have something where you are actually bringing the data and the information to your people. If you're a second line profile, it may be a lot about what's alive for you right now. Remember that you're selective and discerning about what you're responding to, or what you're being invited to, or what you're initiating third line profiles. Third line profiles are my favorite. We want to hear about how you screwed up. We want to hear about all the mistakes that you're making. We want to hear how you are dropping the shame and just living your life and showing us. How it gets to be done. Fourth line, you are here for your community. We want you to bring us along on your journey, with us. We are with you. We are there for you because we are part of your community. Fifth line, profiles, you gotta tell it like it is. You have to put your flag, your line in the sand, and say, This is how it is, and you may not like it, but this is what I see. And then six line profiles, you're kind of holding everybody, you're supporting, and you're role modeling, and you're uncomfortable sometimes, but what we're looking to you to show us how it gets done. So your human design profile really gives a lot to how your voice is meant to show up in the world. And then I'm going to unpack one more little human design piece with you before we open it up to our guests. So one of the things that's going to be really important in Human Design speak is whether you have a defined throat or an undefined throat. Lots of times I'll heard I'll hear people say, Well, I have an undefined throat, so I can't have a podcast. And not true. You can still have a podcast, or you could do a strategy where you guest on other people's podcasts. I've talked about this before on the show, but at podfest last year, there was someone who guests on about 100 podcasts a year. That's his entire strategy. He doesn't want the whole, I know, wild joanie's eyes guest just went like, Wow, 100 podcasts a year. That's two podcasts a week he is guesting on, and that's his whole marketing strategy. So he doesn't have any of the background, like hiring an editor, getting it onto the podcast player, any of that stuff. He just is guesting on other people's podcasts, and then he markets it. We're going to talk about marketing too. So that can be a strategy. The other thing with an undefined throat is that remember that you are here to be wise about the timing to speak. So something that can work really well for an undefined throat is having a series, a mini series, so you could release little micro Think, think how much we want to see Yellowstone when it comes out, or Virgin River, or whatever show it is that you watch. You know, you just wait with bated breath for that to come out. That little mini series. You can do anything you want with a defined throat or undefined throat, but it just may be easier to have some sort of a series like that. So you get to redefine what consistency means to you, and leaning into your human design to create content really allows you to trust that the people who are meant for you will hear the message that you are meant to say. If you are saying the thing that you came here to say, doesn't matter if you're podcasting, posting on Instagram, blogging, whatever it is that you're doing your people will find you if you are actually using everything that you came here with all of your gifts. And then I'm just going to do one bonus tip before we open it up to our guests. The thing that I see happening a lot in this space is that people do not market their podcast, right? And then we have pod fade. So you might start a podcast, and you're all gung ho, I'm gonna do this thing. I'm all excited. I'm gonna get this podcast up and running, and then, you know, you release five or six episodes. I think it's only 10% of podcasts that ever make it past 20 episodes. So you release five or 10 episodes, and then it's crickets. So you get really discouraged and you just quit, but really, maybe you didn't market it well enough. So this morning, I'm doing these daily drops, and...