From Three Days to Year-Round: One-Off Events Are a Thing of the Past

TicketManager All Access Interview Series

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The Action Catalyst

1
Beyond Basketball: Championship Lessons for Success, with Tyler Summitt (Leadership, Sports, Personal Development, Business) 28:47

17 gün önce28:47

Daha Sonra Çal

Listeler

Beğen

Beğenildi

28:47

Tyler Summitt, son of legendary coach Pat Summitt, as well as the Co-Founder of Pat Summitt Leadership Group , shares the group’s mission, the story of Pat’s humble beginnings, the art of mastering full executive decision making in 90 second or less, the "secret sauce" to Pat’s leadership, what she definitely didn’t understand about, but learned from, a 5-year-old’s soccer game, how to visualize winning in a (very, very) highly detailed way, the key component that gets you to over a 90% success rate, and the answer to the mystery of just who is “Trish”? Mentioned in this episode: This episode is brought to you by Pat Summitt Leadership Group. Pat Summitt Leadership Group…

2 yıl önce 33:05

MP3•Bölüm sayfası

Tom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald’s All-American Games high school hoops tourney.

86 bölüm

#Business #TicketManager

From Three Days to Year-Round: One-Off Events Are a Thing of the Past

TicketManager All Access Interview Series

published 2 yıl önce

Paylaş

MP3•Bölüm sayfası

86 bölüm

#Business #TicketManager

Tüm bölümler

1
Green Jackets & Global Marketing: A Masters Week Conversation 27:29

3 gün önce27:29

27:29

In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O’Meara, joins Octagon’s Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider’s perspective on The Masters from a champion’s point of view.…

1
Grand Slam: The Business of Baseball with Scott Boras 36:31

5 weeks önce36:31

36:31

In conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.

1
2024 Year-End Highlights from the All Access Interview Series Podcast 26:39

16 weeks önce26:39

26:39

In this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.

1
Exploring How Partnerships Play a Pivotal Role for Deloitte 23:09

18 weeks önce23:09

23:09

Suzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.

1
How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio 22:00

22 weeks önce22:00

22:00

Shelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.

1
Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports 23:02

36 weeks önce23:02

23:02

Jason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.…

1
Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom 22:06

38 weeks önce22:06

22:06

Ken Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.

1
Inside the Sports Event of the Year: NASCAR’s Chicago Street Race 17:26

44 weeks önce17:26

17:26

Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.…

1
Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing 29:47

47 weeks önce29:47

29:47

Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.

1
A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark 41:24

49 weeks önce41:24

41:24

Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One .…

1
Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy 24:10

51 weeks önce24:10

24:10

Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.

1
Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations 27:27

1 year önce27:27

27:27

Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.…

1
How a Boutique Firm Survives and Thrives in the Sports Partnership Arena 36:11

1 year önce36:11

36:11

Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.

1
The Data Tipping Point for Sports Properties & Brands 31:36

1 year önce31:36

31:36

Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.…

1
Charting Sponsorship’s Progress and Where the Industry Goes from Here 26:21

1 year önce26:21

26:21

Veteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.

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From Three Days to Year-Round: One-Off Events Are a Thing of the Past