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A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest -- focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.
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show series
Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and objectives for its wide-ranging portfolio, its decentralized decision-making structure, performance measurement and more.TicketManager tarafından oluşturuldu
Erin Pryor, Executive Vice President & Chief Marketing Officer for First Horizon Bank, charts the regional financial services firm’s sponsorship strategy, screening process, and evaluation methods, as well as the importance of coordination between central and local offices.TicketManager tarafından oluşturuldu
Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.…
Steven Fuld, Senior Vice President of Marketing for Sony Corporation of America, takes us inside the company’s loyalty program and discusses the shift in consumer loyalty drivers that has led to Sony Rewards’ expansion into live events.TicketManager tarafından oluşturuldu
Ricardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.TicketManager tarafından oluşturuldu
Alex Baldwin, President of the Korn Ferry Tour, delivers an inside look at how the “pathway to the PGA Tour” differentiates itself when working with corporate partners, as well as plans to grow the circuit and tell the stories of its players.TicketManager tarafından oluşturuldu
Michael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting, producing, marketing and promoting post-season bowl games and the challenges that lie ahead.TicketManager tarafından oluşturuldu
Ed Horne, President of 160over90, assesses the competitive landscape for sports, entertainment and culture marketing agencies like his, and identifies what brands and rights holders can do to be successful in connecting with consumers through their passion points.TicketManager tarafından oluşturuldu
Meka White Morris, Executive Vice President, Chief Revenue Officer for the Minnesota Twins, explores how teams, leagues, venues and events can prepare for growth by updating their approach to fan engagement, hiring and diversity, equity and inclusion.TicketManager tarafından oluşturuldu
Jim Overbeck, Senior Vice President of Marketing for enterprise security leader Fortinet, shares how a B2B marketer quickly made its mark through strategic decision-making, smart execution and comprehensive data management.TicketManager tarafından oluşturuldu
Charles Nieves, Vice President of Marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to compete with spirits industry giants and gain affinity and trial among sports fans.TicketManager tarafından oluşturuldu
Doug Dawson, Senior Vice President of Ticket Sales & Service for the Dallas Cowboys, explores organizational culture, the values and qualities of a successful sales team, the rising importance of suites and other topics.TicketManager tarafından oluşturuldu
Kerry Bubolz, President and Co-CEO of the Vegas Golden Knights joins the podcast to discuss the unique aspects of operating a pro sports organization in Las Vegas, plans for growth and the need to keep innovating.TicketManager tarafından oluşturuldu
Ed Pilkington, Chief Marketing and Innovation Officer for Diageo North America takes a deep dive into what the spirits marketer’s brands achieve by partnering with the NFL, MLS, teams and other properties.TicketManager tarafından oluşturuldu
Al Guido, President of the San Francisco 49ers and Chairman and CEO of Elevate Sports Ventures, shares his takes on trends and developments in sports business, including crypto partnerships, where local revenue growth will come from and why properties should be more like agencies.TicketManager tarafından oluşturuldu
Ben Milsom, Chief Ticketing Officer for the reigning Super Bowl champions walks through his team’s brand evolution, the vagaries of the Tampa Bay market and developments in the ticket sales business.TicketManager tarafından oluşturuldu
Sharon Line Clary, Vice President of Strategic Marketing & Communications for AdventHealth, explains how sports and entertainment partnerships occupy a unique position in achieving marketing and business goals for a major healthcare system.TicketManager tarafından oluşturuldu
Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships for United Airlines discusses the shifting role of sponsorship and what it requires of brands and their partners to be successful.TicketManager tarafından oluşturuldu
Jim McCloud, Executive Vice President, National Partnerships for Audacy, Inc. discusses the role of audio platforms in the digital age, including how the inclusion of sports betting and podcasting can provide compelling opportunities for listeners, as well as for rights holder and brand partners.TicketManager tarafından oluşturuldu
Larry Freedman, Co-President and Chief Business Officer of the Los Angeles Football Club, dives into trends in media and brand partnerships, and explores the challenges and advantages of the organization’s business model.TicketManager tarafından oluşturuldu
Josh Epstein, Head, Corporate Sponsorships for BMO Financial Group, explores making changes to strategy and tactics to keep partnerships fresh, relevant and delivering against short- and long-term objectives.TicketManager tarafından oluşturuldu
Catherine Carlson, Senior Vice President, Revenue & Strategy for the Philadelphia Eagles discusses the importance of connecting partners with each other, getting creative to develop new sponsorship assets and helping activation professionals find their sales DNA.TicketManager tarafından oluşturuldu
Peter Arceo, General Manager of San Manuel Casino, explores the art of negotiating fair market value for sports and entertainment sponsorships, as well as the many unique aspects of activating, optimizing and evaluating casino partnerships.TicketManager tarafından oluşturuldu
Rene Ramos, Vice President—Field Marketing/Lifestyle & Experiential Marketing at Constellation Brands discuss selecting the right partnership opportunities, aligning execution to market conditions and what makes an outstanding partner.TicketManager tarafından oluşturuldu
Pat LaCroix, Head of Global Brand and Marketing Activation for Bose Corporation shares how changing times have led to new sponsorships and new activation while retaining a focus on determining KPIs and other success metrics.TicketManager tarafından oluşturuldu
Nick Kelly, President of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights.TicketManager tarafından oluşturuldu
Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business, and reveals that the airline is giving rightsholders revenue targets and asking them to demonstrate their impact.TicketManager tarafından oluşturuldu
Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.TicketManager tarafından oluşturuldu
Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties.TicketManager tarafından oluşturuldu
Steve Nolan, Head of Marketing & Communications for the leading multi-line insurer, discusses the role sponsorship and events can play in brand story-telling and shares the progress being made on successfully measuring its partnerships’ business outcomes.TicketManager tarafından oluşturuldu
Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer journeys and lifetime value of its fans, and how those insights can be used across revenue streams from ticket and merchandise sales to corporate partnerships.TicketManager tarafından oluşturuldu
Nick Carey, Senior Vice President and Head of Sponsorships and Brand Engagement for Wells Fargo offers advice to brand marketers and sports and entertainment rights holders regarding what each side needs to bring to the table.TicketManager tarafından oluşturuldu
Michele Kajiwara, Senior Vice President of Premium Seating Sales for AEG/STAPLES Center, takes a look at the impact of 2020 events on premium seat owners and how venues can maintain and build relationships post-pandemic.TicketManager tarafından oluşturuldu
Kieran Foley, Head of Partnerships, Brand & Strategy for Danone North America, shares the world’s largest public benefit corporation’s fresh take on sponsorship—including its objectives and what benefits it is looking for—and offers advice on how marketers and rights holders can ensure fair market value for both parties.…
Nic Barlage, President of Business Operations for the Cavs and Rocket Mortgage FieldHouse, discusses sustaining a positive culture and creating unity through the NBA team’s pandemic response and its support of Black Lives Matter and other social justice platforms.TicketManager tarafından oluşturuldu
Steve LaCroix, most recently Executive Vice President & Chief marketing Officer for the Minnesota Vikings, talks about the role of digital content in connecting with fans and the importance of developing and applying insights from the data produced by digital platforms.TicketManager tarafından oluşturuldu
Jarrod Dillon, Chief Marketing & Revenue Officer for Vinik Sports Group looks at how the parent organization of the NHL’s Tampa Bay Lightning is taking lessons learned from corporate partner relationships and fan engagement in 2020 and applying them in preparing for a new season.TicketManager tarafından oluşturuldu
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