What Meta’s Latest Changes Mean for Advertisers

The Pubcast with Jon Loomer

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İçerik Jon Loomer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jon Loomer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

State Secrets: Inside The Making Of The Electric State

1
The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

6 gün önce21:04

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21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

1 yıl önce 9:56

MP3•Bölüm sayfası

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

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#Business #Marketing #Content #Digital #Facebook #Media #Social #Jon Loomer #Entrepreneur

What Meta’s Latest Changes Mean for Advertisers

The Pubcast with Jon Loomer

11 subscribers

published 1 yıl önce

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MP3•Bölüm sayfası

614 bölüm

#Business #Marketing #Content #Digital #Facebook #Media #Social #Jon Loomer #Entrepreneur

Wszystkie odcinki

1
The Case for Simple Meta Ad Campaigns 8:37

1 day önce8:37

8:37

Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations.

1
Stop Blaming Meta for Your Results 6:35

8 gün önce6:35

6:35

Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control.

1
Understanding How Meta's Algorithm Really Works 6:39

15 gün önce6:39

6:39

This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.

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When to Use Advantage+ Audience 8:26

22 gün önce8:26

8:26

When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.

1
The New Role of Remarketing 7:59

29 gün önce7:59

7:59

While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.

1
Why Meta Should Bring Back Podcasts 7:46

5 weeks önce7:46

7:46

Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.

1
Do You Still Need Detailed Targeting? 7:35

6 weeks önce7:35

7:35

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

1
What Meta’s Latest Changes Mean for Advertisers 9:56

7 weeks önce9:56

9:56

1
Is It Time to Abandon Lookalike Audiences? 7:42

8 weeks önce7:42

7:42

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

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The Pubcast Is Back for 2025 6:09

9 weeks önce6:09

6:09

After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

1
The Source of Motivation 1:43

2 years önce1:43

1:43

Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

1
How Meta Credits Ads for Conversions 1:38

2 years önce1:38

1:38

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

1
How to Publish One Video Per Day 1:39

2 years önce1:39

1:39

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...

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The Surprising Impact of an AI Chatbot 1:43

2 years önce1:43

1:43

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

1
Remarketing and the 80-20 Rule 1:42

2 years önce1:42

1:42

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

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When Should You Use Advantage+ Placements? 1:43

2 years önce1:43

1:43

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?

1
Is Detailed Targeting Dead? 1:43

2 years önce1:43

1:43

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

1
The Potential Problem with AI Chatbots 1:42

2 years önce1:42

1:42

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.

1
You Should Republish Underperforming Videos 1:40

2 years önce1:40

1:40

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.

1
Why Aren't Some Ad Reviews Instantaneous? 1:42

2 years önce1:42

1:42

It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

1
Meta Is So Bad at Naming Stuff 1:42

2 years önce1:42

1:42

Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?

1
Update Your Assumptions 1:43

2 years önce1:43

1:43

Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.

1
Stop Blaming the System 1:39

2 years önce1:39

1:39

Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!

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The Most Important Skill of an Advertiser 1:42

2 years önce1:42

1:42

If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!

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The Metrics You Should Care About 1:42

2 years önce1:42

1:42

Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.

1
Keep it Simple with Facebook Ads 1:42

2 years önce1:42

1:42

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.

1
Understand How the Algorithm Works 1:42

2 years önce1:42

1:42

This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.

1
Be Ethical to a Fault 1:42

2 years önce1:42

1:42

Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.

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Links Are Down on Facebook, But Does It Matter? 1:42

2 years önce1:42

1:42

In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?

1
How are Meta's Changes to Aggregated Event Measurement Possible? 1:42

2 years önce1:42

1:42

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

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