The New Role Of Remarketing The Pubcast With Jon Loomer podcast

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Business Marketing Content Digital Facebook Media Social Jon Loomer Entrepreneur

Player FM - Internet Radio Done Right

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on bir yıl önce eklendi

İçerik Jon Loomer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jon Loomer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

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Exile

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Exile podcast artwork

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Episode 10: From Refugee to Radical 44:09

2 years önce44:09

Daha Sonra Çal

Daha Sonra Çal

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

The Pubcast with Jon Loomer « »
The New Role of Remarketing

29 gün önce 7:59

Paylaş

MP3•Bölüm sayfası

İçerik Jon Loomer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jon Loomer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.

… continue reading

614 bölüm

#Business #Marketing #Content #Digital #Facebook #Media #Social #Jon Loomer #Entrepreneur

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The New Role of Remarketing

The Pubcast with Jon Loomer

11 subscribers

published 29 gün önce

Paylaş

MP3•Bölüm sayfası

İçerik Jon Loomer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jon Loomer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.

… continue reading

614 bölüm

#Business #Marketing #Content #Digital #Facebook #Media #Social #Jon Loomer #Entrepreneur

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1
The Case for Simple Meta Ad Campaigns 8:37

24 hours önce8:37

Daha Sonra Çal

Daha Sonra Çal

8:37

Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations.

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Stop Blaming Meta for Your Results 6:35

8 gün önce6:35

Daha Sonra Çal

Daha Sonra Çal

6:35

Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control.

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Understanding How Meta's Algorithm Really Works 6:39

15 gün önce6:39

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Daha Sonra Çal

6:39

This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.

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When to Use Advantage+ Audience 8:26

22 gün önce8:26

Daha Sonra Çal

Daha Sonra Çal

8:26

When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.

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The New Role of Remarketing 7:59

29 gün önce7:59

Daha Sonra Çal

Daha Sonra Çal

7:59

While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.

Artwork

1
Why Meta Should Bring Back Podcasts 7:46

5 weeks önce7:46

Daha Sonra Çal

Daha Sonra Çal

7:46

Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.

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Do You Still Need Detailed Targeting? 7:35

6 weeks önce7:35

Daha Sonra Çal

Daha Sonra Çal

7:35

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

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What Meta’s Latest Changes Mean for Advertisers 9:56

7 weeks önce9:56

Daha Sonra Çal

Daha Sonra Çal

9:56

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

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Is It Time to Abandon Lookalike Audiences? 7:42

8 weeks önce7:42

Daha Sonra Çal

Daha Sonra Çal

7:42

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

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The Pubcast Is Back for 2025 6:09

9 weeks önce6:09

Daha Sonra Çal

Daha Sonra Çal

6:09

After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

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The Source of Motivation 1:43

2 years önce1:43

Daha Sonra Çal

Daha Sonra Çal

1:43

Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

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How Meta Credits Ads for Conversions 1:38

2 years önce1:38

Daha Sonra Çal

Daha Sonra Çal

1:38

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

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How to Publish One Video Per Day 1:39

2 years önce1:39

Daha Sonra Çal

Daha Sonra Çal

1:39

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...

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The Surprising Impact of an AI Chatbot 1:43

2 years önce1:43

Daha Sonra Çal

Daha Sonra Çal

1:43

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

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Remarketing and the 80-20 Rule 1:42

2 years önce1:42

Daha Sonra Çal

Daha Sonra Çal

1:42

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

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