"When a client leaves I have an overwhelming feeling of failure" & Q&A No.138

The Personal Trainer Mentor Academy Podcast

Time; 00:38

• How should I approach previous cold leads for my group program? I have a load of Facebook contacts that expressed interest and I've messaged about previous intakes without reply, how can I warm them up and not just send another salesy message about joining the intake?

Time; 3:45

• What is a common mistake when making a lead magnet?

Time; 6:07

• What is the best way to take leads received through a giveaway, FB ad etc through a kind of 'process of elimination' so you end up with a smaller bunch of people at each stage and finish with a list who are more likely to buy?

Time; 7:45

• What advice would you give to someone starting a mailing list and would you say 1 email a week is enough to show knowledge and value to potential clients?

Time; 9:55

• When a client leaves I have an overwhelming feeling of failure, like i've not done enough or that Im not good at my job etc. How can I overcome this to make sure it doesn't effect other areas of my business?

Time; 13:20

• What's your least favourite part of running a business?

Time; 16:13

• What are your thoughts on taking risks and the idea of manifestation?

Time; 22:08

• Have you got any recommendations for bitesized coaching learning? I like the look of Layne Nortons 'REPS' magazine subscription. I'm thinking something I can read / listen to for 10-15 mins per day to improve my knowledge and stay current with latest research etc.

Time; 26:00

• I love automating the business as much as possible but sometimes I feel like I'm missing that personal touch in the initial interactions when a new lead comes into the business, especially if cold. Have you come across any automations that can bring in the more personal element? I'm thinking in particular voice messaging - a simple hello via whatsapp when someone comes in as a new lead in mailchimp. Or a video in mailchimp. I'm now riffing but anything you have tested?

Time; 28:45

• How do I get clients to engage more in client events such as meet up walks, etc? I always think it would be great to get them to all meet but I face a lot of resistance with them all being busy with work, kids, etc? Is it just a case of giving more notice than a few weeks?

Time; 31:00

• I worry a bit about my weekly 1:1 online client check in feedback videos (loom recordings). I think I go on too much, 10 to 20 mins sometimes. I have tried to record short videos but I do seem to keep chatting on. I haven't had any bad feedback from my clients about my feedback being too long so is not a massive worry. What would your thoughts be on this? any advice on client weekly feedback in general ? Thanks

Time; 34:41

• What are the most important things to have have / do to build community in your business?