EP82 - The Challenges Faced by Coaches when Creating Converting Micro Offers

The Maeve Ferguson Podcast

Welcome back to Episode number 82 of the Maeve Podcast. In today's episode, we dive into the exciting world of micro offers. Micro offers are not only shiny and sexy, but they also work. However, there is a significant difference between a converting micro offer and what some people call trip wires or low-ticket self-liquidating offers.

Crafting a micro offer that effectively leads people into your coaching programs is the ultimate goal. One of the challenges coaches face is knowing what to include in their micro offers. There are two extremes to avoid: the "offer stuff" approach and the approach of having too little in the micro offer.

When coaches try to stuff too much into their micro offer, it may seem like good value, but it overwhelms the customers. They get lost in the abundance of content and are unable to take meaningful action. On the other hand, if the micro offer is too sparse, it may not attract potential buyers who are looking for a comprehensive solution to their problems.

Knowing how to ascend clients from a micro offer into coaching programs is another challenge. The process of ascending clients involves "bread crumbing," which means providing little anecdotes about your flagship coaching program throughout the micro offer. This can be done through implanting links to workshops, creating email nurture sequences for micro buyers, and incorporating next steps lessons inside the offer.

Choosing the right problem to solve with the micro offer is crucial. It's essential to focus on the problem that resonates with your target audience the most. Offering a solution to the wrong problem will not attract buyers.

Pricing and positioning the micro offer effectively is another challenge. It's important to align the price and positioning with your business principles. Micro offers are a great way to build trust, and the messaging and positioning should reflect that.

Finding clients for micro offers can be a hurdle as well. Building an audience of ideal clients who are interested in your offer requires positioning yourself as an expert and creating captivating content that speaks directly to your target audience. Simply posting consistently is not enough; you need to attract the right audience.

Lastly, making sales in the direct messages (DMs) is an essential skill. Having an audience, captivating content, and a clear call to action are crucial for making sales in the DMs.

If you're interested in learning more about creating and selling your own micro offer in just three days, leveraging the power of AI, we invite you to join our live workshop. In this workshop, we will discuss the seven big mistakes to avoid and show you the step-by-step process for creating and selling your micro offer. You can find the workshop details and registration link below:

REGISTER HERE

Thank you for tuning in to Episode number 82 of the Myth Podcast. We look forward to seeing you next week in Episode number 83.