EP81 - Four Things I wish I had known before starting my Coaching Business - 07062023 09.09

The Maeve Ferguson Podcast

Welcome back to the Maeve Ferguson podcast!

In Episode 81, we delve into the four things I wish I had known before starting my coaching business.

But before we dive into that, let's take a moment to talk about the new structure of our podcast and the exciting Evergreen lifestyle business blueprint that I'll be sharing with you.

This proprietary approach enables coaching clients to build and scale their evergreen coaching businesses, even with limited time availability. We'll explore various topics, including the exact steps to take, common mistakes to avoid, and personal experiences that provide valuable lessons. By learning from those deeply involved in the industry, you'll stay at the forefront of your field.

To facilitate your learning journey, we have organized our podcast into four key pillars, each encompassing different subjects. Every week, a new episode will be released on your favorite podcast platform. Make sure to stay up to date with the latest episodes to stay ahead in your industry.

1. Business Model Blueprint: In this pillar, we discuss reverse engineering your goals, understanding your numbers, niche alignment, and the marketplace analysis model. By knowing your market's needs and desires, you can build a solid foundation for your coaching business. Additionally, we emphasize the importance of creating an evergreen profit plan to ensure a sustainable business model.

2. The Optimised Offer Code: The second pillar focuses on optimizing your evergreen lifestyle business. We explore the Evergreen ascension structure and how micro offers can fill coaching programs effectively. Crafting your proprietary approach and utilizing AI support to create winning micro offers are essential components. Moreover, we discuss crafting in-demand flagship offers using quiz funnels and quiz funnel metrics. Building an evergreen audience through organic and paid traffic is also covered in this pillar.

3. The Quiz Funnel Matrix - We dive into the world of quiz funnels and discuss how you can position yourself as the global goatee expert to attract ideal clients. We will explore the power of captivating content created using AI and its ability to connect with your ideal clients on a deep level. Additionally, we will cover essential aspects of quiz funnels and provide insights into building an evergreen audience through both organic and paid traffic strategies.

4. Conversion Machine Charter: The fourth pillar concentrates on establishing a conversion machine that frees up your time. We explore live funnel testing and the importance of getting everything converting before implementing our freedom technique. This technique allows you to step away from being constantly live or relying on automated workshops, providing a more flexible and enjoyable lifestyle. We also emphasize the significance of having program advisors to handle sales calls, granting you the freedom to focus on other aspects of your business. Additionally, we share insights on the conversion flywheel and closing the gaps in your marketing strategies.In this episode, I share four crucial insights I wish I had known when starting my coaching business:

• Build a business model that aligns with the life you want to live. Consider your desired lifestyle and create a business model that allows for time freedom and scalability. One-to-one coaching may not be suitable if you value freedom, so choose a model that suits your goals and aspirations.

• Create offers that are irresistible to your ideal clients. Develop offers that solve their problems completely, eliminating objections and making it difficult for them to say no. This approach helps you build a sustainable business where clients eagerly join your programs.

• Ensure your leads are aware of their problems and actively seeking solutions. Use quiz funnels to hyper-qualify your leads, making them aware of their problem and presenting them with your micro offers as solutions. This approach builds trust and facilitates a smooth transition into your coaching programs.

• Establish a conversion machine that allows you to live the life you desire. Test and optimize your strategies until everything converts smoothly. Then, transition to a freedom technique that involves running live workshops while enjoying the freedom to focus on other aspects of your life.

I hope you enjoyed Episode 81 of the Maeve Ferguson podcast.

Don't forget to take our free quiz to discover which AI blind spot is hindering your coaching program's growth. Head over to maeveferguson.com/aiquiz to access the quiz and receive a personalized report