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Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers: Lebo Lion
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In a noisy marketplace, brands need innovative ways to reach their audiences. Enter the creator economy, a growing ecosystem valued at $104 billion in 2021 and projected to surpass $227 billion by 2025. These creators are both influential and trusted by their communities. This offers brands an opportunity to resonate with consumers.
Join us in the latest episode of The Lead Creative, where digital marketer and podcaster Lebo Lion shares how brands can foster genuine connections that yield results.
Uncover the potential of the creator economy in this episode.
For more insights, explore Lebo Lion's website or engage with her on social platforms.
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Audio editing and production by: Maishe Rakgoale
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