#053: Tero Isokauppila - Building a $50 Million Mushroom Brand

The Jeremy Miller Podcast

Tero Isokauppila is the founder and CEO of Four Sigmatic. In this episode, we dive into Tero’s story of founding Four Sigmatic, what it takes to bootstrap a company all the way to $50 million, being a good leader, running a marathon on mushrooms, building a business in a stigmatized industry, growing up in Finland, failures within business, his experience in trail running, issues within the mushroom industry, his venture into content creation, and so much more. FOLLOW THE PODCAST: https://podcasters.spotify.com/pod/show/jeremy-miller80 DONATE TO PROJECT PURPLE💜: https://donate.projectpurple.org/fundraiser/5098654 SPONSORS: - Previnex Vitamins: https://www.previnex.com/?rfsn=7781184.5e1540e Get 15% off with code JMILLER - Switchback Electrolytes: ⁠https://bit.ly/47Kyiyc - 2Before Endurance Powder: ⁠⁠https://2before.com/jeremy-podcast ⁠Save $10 with code JMILLER FOLLOW TERO: - Instagram: https://www.instagram.com/iamtero/ - YouTube: https://www.youtube.com/@ImTero - Four Sigmatic: https://us.foursigmatic.com/ FOLLOW JEREMY: - Instagram: https://www.instagram.com/jeremymille.r/ - YouTube: https://www.youtube.com/@jeremy.miller - Website: https://www.jeremymiller.io/ TIMESTAMPS: (00:00) Intro

(01:15) Previnex [AD]

(02:20) Switchback [AD]

(04:10) 2Before [AD]

(05:20) Building a Business in a Stigmatized Industry

(09:00) Running a Marathon on Mushrooms

(14:50) The Stigma Around Mushrooms

(18:00) Inspiration to Start Four Sigmatic

(19:00) Issues within the Mushroom Industry

(22:30) Overcoming Failures

(27:30) Being a Remote CEO

(29:30) What it Takes to be a Good Leader

(33:00) Be Willing to Take Risks

(35:00) Day in the Life of Tero

(37:30) Becoming a YouTuber

(43:00) How to Build a Community

(45:00) Finding Balance in Life

(47:00) Living in Switzerland

(49:00) Trail Running

(50:30) Wrap Up

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