Ep#457 Lewis Cook: How Lewis Cook Took Catapult Print from Startup to Leading Food Label Innovator in the U.S.

The Growth and Scaling Podcast with Todd Westra

Full episode details here: https://links.growthandscaling.com/457

Welcome back to The Growth and Scaling Podcast!

Ever wonder how a small company can disrupt a multi-billion-dollar industry? Lewis Cook, CEO of Catapult Print, reveals how he took his company from a design agency to a $65M leader in the food label industry. Specializing in labels for highly perishable goods like pasta sauces and fresh produce, Catapult Print offers record-fast turnarounds—sometimes as quick as five days—with a focus on quality and customer service.

In this episode, Lewis shares the secret sauce behind Catapult's rise: speed, innovation, and a laser focus on the food and beverage market. He explains how they broke through industry skepticism, revolutionized label production, and scaled to become a go-to provider for some of the biggest names in grocery stores.

Tune in to hear how Catapult Print is shaking up the label game and why their growth story is just getting started. Don't miss out on this inside look at one of the most innovative companies in the food production world!

Ways to connect with Lewis Cook:

🔗 Website: https://www.catapultprint.com/

🔗 Company Twitter: https://x.com/catapultprint

🔗 Company Facebook: https://www.facebook.com/catapultprint/

🔗 Company Instagram: https://www.instagram.com/catapultprint/

🔗 Company LinkedIn: https://www.linkedin.com/company/catapultprint/

🔗 Personal LinkedIn: https://www.linkedin.com/in/lewiscookwearecatapult/

What’s in this episode:

00:00 Intro

01:08 Who is our guest for today and what is his position at Catapult Print

01:52 What issue did he see and solve in printing

02:57 Where does he mention their distribution areas

03:37 How does he highlight labels' role in buying decisions

05:23 What challenges did he see with traditional printers

06:52 How does he reflect on decisions driving growth

07:55 What changes simplified manufacturing

09:01 How do they ensure fast lead times and win clients

09:27 What advantage comes from fast turnarounds

10:25 captainscouncil.com

12:22 How does he prove their claims in a tough market

13:33 What pushback did he face disrupting the market

15:06 How does he say no to clients but still make them happy

17:25 What drives his transparency and passion for doing things differently

18:33 How does he stay disciplined in not overpromising to clients

19:01 What helps him maintain focus while scaling the business

20:46 What manufacturing principles guide his operations and growth

22:13 Why does he view his business as an underdog in the industry

23:37 Where does he balance heavy upfront costs and growing revenue

25:51 How does he feel about consistently breaking revenue records

27:40 What steps has he taken to build a strong, independent team culture

👉 I highly suggest you watch this entire exchange between Lewis Cook and Todd Westra.

👉 If you're looking for tips and strategies to grow and scale your business, this episode is for you!

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