Farmers Markets Reinvisioned

The Grower & The Economist

Peter and Michelle check back in with Brian Coppom, Executive Director of the Boulder County Farmers' Market. Nearly a year ago, the pandemic forced the market to reinvent itself. Farmers' markets are often a social outing where friends and families hangout outside, eat, and purchase local offerings. With COVID restrictions in place, Brian and his term transformed parts of the market into a distribution center and later a food hub. While sharing the market's journey, Brian also shares a lot of insight on consumer education and how food hubs can help small and medium-sized producers expand their offering and be profitable.

It's a long episode, but a good one!